Fast Fashion Consumption: Awareness, Behavior, and Future Trends Survey / 快时尚消费：认知、行为与未来趋势调查问卷

This survey investigates fast fashion consumption (affordable, trendy clothing quickly designed, mass-produced, e.g., Zara, Shein, Taobao mass-produced clothing small businesses) – focusing on purchasing habits, awareness of its environmental/ethical/health negative impacts, and attitudes toward sustainable fashion. Data collected is for the Academic Literacy Study research project. / 本调查研究快时尚消费（指低价、紧跟潮流且快速设计量产的服装，如飒拉、希音、淘宝量产服装小商家等），聚焦消费者购买习惯、对其环境 / 伦理 / 健康负面影响的认知及对可持续时尚的态度，收集数据用于《学术素养研究》（Academic Literacy Study）学术项目
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Gender / 性别
Male / 男
Female / 女
Other (e.g., lesbian, gay, bisexual, non-binary, transgender) / 其他（如女同性恋者、男同性恋者、双性恋者、非二元性别者、跨性别者等）
Prefer not to say / 不愿透露
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Age Group (Generation) / 年龄段（世代）

Gen Z (Born 1997–2012) / Z 世代（出生于 1997–2012 年）
Millennials (Born 1981–1996) / 千禧一代（出生于 1981–1996 年）
Other (Please specify your birth year) / 其他（请注明出生年份)
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How often do you buy new clothing? / 您多久购买一次新衣服？
Weekly / 每周
Monthly / 每月
Every 3 months / 每 3 个月
Every 6+ months / 每 6 个月及以上
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Have you purchased from well-known fast fashion brands? (e.g., Zara, H&M, Shein, Forever 21, Uniqlo, Taobao mass-produced clothing small businesses) / 您是否购买过知名快时尚品牌衣物？（如飒拉、海恩斯莫里斯、希音、Forever 21、优衣库、淘宝量产服装小商家等）
Yes, frequently / 是，经常购买
Yes, occasionally / 是，偶尔购买
No, but I have considered it / 没有，但考虑过
No, and I have no intention / 没有，且不打算购买
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On average, how many times do you wear a new clothing item before putting it aside? / 一件新衣服在闲置前，您平均穿多少次？
1–2 times / 1–2 次
3–5 times / 3–5 次
6–10 times / 6–10 次
11+ times / 11 次及以上
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Are you aware that fast fashion (cheap, quickly produced clothing) contributes to environmental issues like microplastic pollution, textile waste, or water scarcity? / 您是否知道快时尚（价格低廉、快速生产的服装）会导致微塑料污染、衣物浪费、水资源短缺等环境问题？
Yes, very aware / 知道，非常了解
Yes, somewhat aware / 知道，有所了解
No, not aware at all / 不知道，完全不了解
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Have you ever heard of ethical issues (e.g., poor working conditions, low wages for garment workers) or health risks (e.g., harmful chemicals in fabrics) related to fast fashion? / 您是否听说过快时尚存在的伦理问题（如服装工人工作环境恶劣、薪资低下）或健康风险（如衣物含甲醛等有害化学物质）？
Yes, very clear / 知道，非常清楚
Heard of it but not sure / 听说过，但不了解详情
Never heard of it / 从未听说过
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When buying clothing, which factor do you prioritize more: affordable price and trendy style (typical of fast fashion) or environmental sustainability? / 购买衣物时，您更优先考虑哪一点：价格实惠、款式新颖（快时尚的典型特点）还是环境可持续性？
Affordable price ＆ trendy style / 价格实惠 + 款式新颖
Environmental sustainability / 环境可持续性
Equally important / 两者同等重要
Not sure / 不确定
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What are the main reasons you choose to buy fast fashion? (Multiple choices allowed) / 您选择购买快时尚的主要原因是什么？（可多选）
Low price / 价格低廉
Trendy styles that keep up with fashion / 款式新颖，紧跟潮流
Convenient purchase channels (e.g., online stores, Taobao small businesses) / 购买渠道便捷（如网店、淘宝小商家)
Influence from friends, celebrities, or social media / 受朋友、网红 / 明星或社交媒体影响
Wide variety of styles to choose from / 款式多样，选择空间大
Other (Please specify) / 其他（请注明）
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If you are aware of the negative impacts of fast fashion, have you changed your purchasing habits accordingly? / 若您了解快时尚的负面影响，是否因此改变了自己的购买习惯？
Yes, significantly reduced fast fashion purchases / 是，大幅减少快时尚购买
Yes, started choosing sustainable alternatives / 是，开始选择可持续时尚替代品
Tried to change but failed due to practical constraints / 想改变，但因现实限制未能做到
No, no change / 否，未改变
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Where do you usually learn about the environmental/societal impacts of fast fashion (e.g., social media, school, news)? / 您通常从哪些渠道了解快时尚的环境 / 社会影响（如社交媒体、学校、新闻等）？
Social media (e.g., TikTok, Instagram, WeChat) / 社交媒体（如抖音、照片墙、微信等）
School/academic materials / 学校 / 学术资料
News reports / 新闻报道
新闻报道Family/friends/ 家人 / 朋友
Never learned about it / 从未了解过
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How do you usually dispose of clothes you no longer wear (e.g., throw away, donate, recycle)? / 您通常如何处理不再穿的衣物（如丢弃、捐赠、回收等）？
Throw away directly / 直接丢弃
Donate to charity/second-hand platforms / 捐赠给慈善机构 / 二手平台
Recycle through clothing recycling programs / 参与衣物回收项目
Pass on to family/friends/ 送给家人 / 朋友
Other (Please specify) / 其他（请注明）
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If you have ever bought a piece of clothing just to wear it once, what common scenario led you to do so (e.g., a party, social media photos)? Explain briefly. (1–2 sentences) / 如果你曾经购买过只穿一次的衣服，是什么常见情况促使你这样做（如聚会、社交媒体拍照等）?请简要说明。（1 - 2 句话)
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How do you think people’s attitudes toward fast fashion will change in the next 5 years, and what factors will drive this change? Explain briefly. (1–2 sentences) / 您认为未来 5 年人们对快时尚的态度会发生怎样的变化？哪些因素会推动这种变化？请简要说明。（1 - 2 句话）
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