市场调研问卷提问

您好!我们是 iGEM 参赛团队,正在开展油菜农产品与新型农业防控技术的消费者市场调研。本问卷所有信息仅用于学术项目研究,全程匿名,答案无对错之分,请根据您真实想法填写。问卷大约需要 3-5 分钟,感谢您的支持!
Hello! We are an iGEM team conducting consumer market research on rapeseed agricultural products and novel agricultural pest control technologies. All information collected in this questionnaire is only used for academic project research. The survey is fully anonymous, and there are no right or wrong answers. Please fill it out according to your true thoughts. The questionnaire will take approximately 3–5 minutes. Thank you for your support!
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Q1. 您的年龄段 (What is your age group)
A. 18 岁及以下(18 years old or below)
B. 19–25 岁(19–25 years old)
C. 26–35 岁(26–35 years old)
D. 36–45 岁(36–45 years old)
E. 46–55 岁46–55 years old
F. 56 岁及以上56 years old or above
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Q2. 您目前从事的职业What is your current occupation
A. 学生Student
B. 企业职员Student
C. 自由职业者 / 个体商户Freelancer / Self-employed merchant
D. 农林相关从业者Agriculture & forestry related practitioner
E. 事业单位 / 公职人员Public institution / Government staff
F. 退休(Retired)
G. 其他(Other) ________
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Q3. 您家庭采购食用油的频率?How often does your household purchase edible oil
A. 几乎每天采购Almost every day
B. 每周 2–3 次2–3 times per week
C. 每月 1–2 次1–2 times per month
D. 半年及以上才采购一次Once every six months or longer
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Q4.您家庭采购生鲜蔬菜的频率?How often does your household purchase fresh vegetables
A.几乎每天一次Almost every day
B.每周2-3次2–3 times per week
C.每月1-2次1–2 times per month
D.半年及以上才采购一次Once every six months or longer
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Q5. 您平时购买油菜、菜籽油时,是否会优先选择绿色 / 有机农产品?When you buy rapeseed or rapeseed oil, will you prefer green/organic agricultural products
A. 每次都会优先选择Always prefer them
B. 偶尔会优先选择Occasionally prefer them
C. 很少考虑,优先看价格Rarely consider; prioritize price
D. 从不关注绿色 / 有机标签Never pay attention to green/organic labels
继续答题前请阅读以下文字
油菜在种植过程中会感染菌核病(由核盘菌引起),会造成油菜减产、品质下降。当前农业生产中,常使用化学农药防控该病害。RNAi 生物农药属于新型病害防控手段,原理是通过核酸序列靶向抑制病菌内部基因,从而抑制病菌生长。
Text to read before continuing
Rapeseed can be infected by Sclerotinia stem rot (caused by Sclerotinia sclerotiorum) during cultivation, which leads to yield reduction and quality decline. Chemical pesticides are widely used to control this disease in current agricultural production. RNAi biopesticide is a novel disease control method. Its principle is to inhibit the growth of pathogenic fungi by targeting and suppressing internal genes of pathogens through nucleic acid sequences.
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Q6. 在填写这份问卷前,您是否了解农业生产中化学农药残留可能对食材、自然环境带来影响? Before filling out this questionnaire, were you aware of the possible impacts of chemical pesticide residues on food ingredients and natural environments in agricultural production
A. 非常了解Very well informed
B. 有一定了解Have some understanding
C. 听说过,但不清楚细节Heard about it, but do not know details
D. 完全不了解Have no knowledge at all
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Q7. 在填写这份问卷前,您是否听说过生物农药、农作物绿色防控技术?Before filling out this questionnaire, have you heard of biopesticides and green crop protection technologies
A. 非常了解Heard of it and roughly know what it is
B. 听说过,大致知道是什么Only heard the term, do not understand the principle
C. 听过名词,不了解原理Heard about it, but do not know details
D. 从未听说Never heard of it
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Q8. 在填写这份问卷前,您是否听说过油菜菌核病(核盘菌病害)对油菜产量和品质的影响? Before filling out this questionnaire, have you heard about the impacts of Sclerotinia stem rot (disease caused by Sclerotinia sclerotiorum) on rapeseed yield and quality
A. 非常了解Very well informed
B. 有一定了解Have some understanding
C. 听说过,但不熟悉Heard about it, but not familiar
D. 完全不知道Have no knowledge at all
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Q9. 您是否认同:RNAi 生物农药相比传统化学农药,可以降低农药残留,保护农田生态环境?. Do you agree: Compared with traditional chemical pesticides, RNAi biopesticides can reduce pesticide residues and protect farmland ecological environments
A. 非常不同意Strongly disagree
B. 不太同意Disagree
C. 中立(无法判断)Neutral (Cannot judge
D. 比较同意Agree
E. 非常同意Strongly agree
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Q10. 如果市面上有使用 RNAi 生物农药种植产出的油菜、菜籽油,您是否愿意考虑购买?If rapeseed and rapeseed oil produced using RNAi biopesticides are available on the market, would you consider purchasing them?
A. 非常愿意Very willing
B. 有可能会考虑May consider
C. 不确定,需要更多信息Uncertain, need more information
D. 不太愿意Reluctant
E. 完全不愿意Completely unwilling
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Q12. 对于 RNAi 这类新型生物农药技术,您最大的顾虑是什么?What is your biggest concern about novel RNAi biopesticide technology[Multiple choice]【多选题】
A. 农产品上会不会残留农药有效成分Whether active pesticide components will remain on agricultural products
B. 技术尚未经过长期大范围应用验证The technology has not undergone long-term large-scale application verification
C. 担心技术宣传夸大实际效果C. Worried that promotional claims overstate actual effects
D. 担心产品溢价过高Concerned about excessive product price premium
E. 对靶标以外的生物存在潜在生态风险Potential ecological risks to non-target organisms
F. 没有顾虑No concerns
G. 其他Other
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Q13. 在口感、外观、基础品质没有明显差异的前提下,如果 RNAi 生物农药种植的菜籽油价格高于普通种植的菜籽油您可以接受的溢价范围是? Under the premise that there is no obvious difference in taste, appearance and basic quality, if rapeseed oil grown with RNAi biopesticides is priced higher than ordinary rapeseed oil, what price premium range can you accept?
A. 不接受任何溢价,只选购普通菜籽油Accept no premium; only choose ordinary rapeseed oil
B. 溢价≤5% 可以接受Accept premium ≤5%
C.溢价5%~10%可以接受Accept premium 5% ~10%
D. 溢价 10%~15% 可以接受Accept premium 10%~15%
E. 溢价>15% 可以接受Accept premium >15%
F. 不确定,需要先查看权威检测报告Uncertain; need to review authoritative test reports first
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Q14. 当价格超出您可接受的溢价区间,您会?When the price exceeds your acceptable premium range, what will you do
A. 直接放弃购买,选择普通菜籽油Give up purchase directly and choose ordinary rapeseed oil
B. 依然少量购买尝试Still buy a small amount to try
C. 看产品的权威认证决定Decide based on authoritative certification of the product
D. 不确定Uncertain
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Q15. 您购买油菜、菜籽油这类产品时,首要决策因素是?What is your primary decision factor when buying rapeseed and rapeseed oil
A. 产品售价Product price
B. 食品安全、农残情况Food safety and pesticide residue status
C. 品牌口碑Brand reputation
D. 产地来源Origin
E. 产品外观、口感Product appearance and taste
F. 其他Other
G.绿色/有机认证标签Green / organic certification label
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Q16. 如果您想要了解这类绿色农产品相关信息,您更愿意通过哪种渠道获取?If you want to obtain information about such green agricultural products, which channels would you prefer?[Multiple choice]【多选题】
A. 短视频平台科普内容Popular science content on short video platforms
B. 公众号科普文章Popular science articles on WeChat official accounts
C. 线下商超海报、宣讲 institutionsPosters and presentations in offline supermarkets
D. 政府、科研机构发布的权威报告Authoritative reports released by government and research institutions
E. 产品包装上的说明与认证标识Descriptions and certification marks on product packaging
F. 熟人推荐Recommendations from acquaintances
G. 几乎不会主动了解Almost never take initiative to learn
H. 其他Other
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Q17. 您希望在绿色农产品的宣传中,重点看到哪类信息?What type of information do you hope to see highlighted in promotions for green agricultural products[Multiple choice]【多选题】
A. 农残检测数据Pesticide residue test data
B. 第三方权威机构认证Third-party authoritative certification
C. 田间种植的真实情况Real field planting conditions
D. 技术原理的通俗科普Plain-language popular science of technical principles
E. 产品的价格对比Product price comparison
F. 风险说明、安全评估Risk statements and safety assessments
G. 没有额外需求No additional requirements
H. 其他Other
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Q18:通过阅读本问卷的背景介绍与题目内容,您认为您获得了哪些关于油菜病害、新型 RNAi 生物农药相关信息?After reading the background introduction and questions in this questionnaire, what information have you learned about rapeseed diseases and novel RNAi biopesticides?[Multiple choice]【多选题】
A. 了解到油菜种植会发生菌核病,会造成减产Learned that rapeseed cultivation suffers from Sclerotinia stem rot, which causes yield loss
B. 了解到 RNAi 生物农药是一种靶向抑制病菌的新型防控技术Learned that RNAi biopesticide is a novel control technology that targets and inhibits pathogenic fungi
C. 了解到传统化学农药用于油菜病害防治Learned that traditional chemical pesticides are used for rapeseed disease control
D. 没有获得新的相关知识Gained no new relevant knowledge
E. 只是听说了名词,对原理依然不清楚Only heard the term; still unclear about the principle
F. 其他Other
Q19. 对于绿色农业、新型生物农药农产品的市场化推广,您有什么建议或者想法?Do you have any suggestions or thoughts on the market promotion of green agriculture and agricultural products made with novel biopesticides
感谢您完成本次问卷!祝您生活愉快Thank you for completing this questionnaire! Wish you a nice day
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