本问卷旨在了解抖音平台上的足球博主如何影响中国 Z 世代球迷对英超联赛的态度和行为。问题涵盖名人代言、客户参与和在线品牌社区理论，可在大约 5 分钟内完成。所有数据仅用于学术目的，并严格进行匿名化处理，不会收集任何个人身份信息，也不会向任何第三方披露。填写问卷即表示您同意参与研究。您也可以随时退出调查。感谢您的宝贵时间！
This questionnaire is designed to understand how football influencers on Douyin platform affect the attitudes and behaviors of Chinese Generation Z fans towards Premier League. The questions cover celebrity endorsement, customer engagement, and online brand community theories, and can be completed in approximately 5 minutes. All data is used for academic purposes only and is strictly anonymized, no personally identifiable information is collected and will not be disclosed to any third party. By completing the questionnaire, you agree to participate in the research. You can also withdraw from the survey at any time. Thank you for your time!
