Medm's promotion strategy questionnaire in China

Dear interviewee:

    Hello! This questionnaire aims to investigate the impact of various promotion strategies of the domestic trend brand Medm on consumers' purchase intention, purchase behavior and brand loyalty. It is only used for academic research, and the data is strictly confidential and anonymized. Please answer based on your true feelings and experiences.

    Thank you for your support and cooperation!
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1.
性别 Gender
男 Male
女 Female
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2.
年龄 Age
18岁及以下 18 years old and under
19-25岁 19-25 years old
26-30岁 26-30 years old
31-45岁 31-45 years old
46岁及以上 46 years old and above
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3.

您是否了解Medm主理人及其个人形象、风格与故事？

Do you have any knowledge about the founder of Medm and his personal image, style and story?

完全不了解 Not know at all
不太了解 Don't know much
一般了解 General understanding
比较了解 Know well
非常了解 Know a lot about
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4.

您关注Medm，多大程度上是受主理人个人IP影响？

To what extent do you follow Medm, and to what degree is it influenced by the owner's personal IP?

完全没有 Completely not
影响较小 Have less effect
一般 General
影响较大 Have a great effect
影响极大 Have a significant impact
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5.

主理人IP与品牌文化（风格、态度、价值观）的绑定，是否增强了您对品牌的认同？

Does the integration of the main manager's IP with the brand's culture (style, attitude, values) enhance your sense of identification with the brand?

是的 Yes
没有 No
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6.

因主理人IP影响，您是否愿意重复购买Medm产品？

Due to the influence of the main manufacturer's IP, would you be willing to purchase the Medm product again?

非常愿意 Would love to
一般 General
不愿意 Unwillingness
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7.

限量发售、稀缺感是否会刺激您产生购买冲动？

Will the limited release and the sense of scarcity stimulate your desire to make a purchase?

会的 Yes
一般 General
不会 No
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8.

限量联名产品的库存紧张/抢购难度，是否会提升您的购买意愿？

Is the shortage of inventory for the limited-edition joint products and the difficulty of purchasing likely to increase your desire to buy?

会 Yes
一般 General
不会 No
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9.

您认为限量联名策略对您实际消费金额的影响：

明显降低 Obviously decrease
略有降低 Slightly decreased
无影响 Has/Have no effect
略有提升 A slight improvement.
明显提升 Improve obviously
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10.

您是否能识别Medm的标志性图案、logo、色彩、版型等符号元素？

Can you recognize the distinctive patterns, logos, colors, and design elements such as the shape of Medm?

能 Yes
不完全能 Not completely capable of
不能 No
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11.

这些标志性符号是否让您在众多国潮中快速记住Medm？

Do these distinctive symbols enable you to quickly recognize Medm among all the contemporary Chinese fashion brands?

完全不会 Not at all
不太会 Not very good at it
一般 General
比较会 Comparison will
一定会 Surely it will be so
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12.

带有标志性符号的产品，是否更能促使您购买？

Do products with distinctive symbols have a greater ability to prompt you to make a purchase?

是的 Yes
一般 General
不是 No
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13.

您主要通过哪些平台了解Medm：

Which platforms do you mainly use to learn about Medm? 

【多选题】
微博 Microblog
小红书 REDnote
抖音/快手 Tik Tok
B站 bilibili.com
微信公众号/视频号
WeChat Official Account / Video Account
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14.

您认为Medm的社媒内容（穿搭、短视频、话题、博主合作）对您的吸引力：

How do you think the social media content of Medm (such as fashion styles, short videos, topics, and collaborations with bloggers) appeals to you?

完全无吸引力 Completely unattractive
吸引力较低 Low attractiveness
一般 General
吸引力较高 High attractiveness
吸引力极高 Extremely attractive
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15.

社媒内容是否提升了您持续关注品牌的意愿（用户粘性）？

Has the content on social media increased your willingness to continue following the brand (user retention)?

是的 Yes
一般 General
没有 No
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16.

看到社媒推广后，您激活购买行为（加购、下单、囤货）的频率：

The frequency at which you initiated purchasing actions (added to cart, placed order, stockpiled) after seeing the social media promotion:

几乎没有 Hardly any
偶尔 Occasionally
经常 Often
每次都会 Every time
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17.

以下策略对您购买力影响最大的是：

The strategies that have the greatest impact on your purchasing power are :

主理人IP营销 Head Chef's IP Marketing
限量联名策略
Limited edition collaboration strategy
标志性符号营销 Brand symbol marketing
社交媒体内容营销
Social media content marketing
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18.

针对Medm的推广策略的建议和想法：

Suggestions and ideas for the promotion strategy of Medm:

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