Market research on "Chicken Tender Master"

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1.
Gender
girl
boy
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2.
What is your age?
18-20
21-23
24-26
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3.
How often do you buy snacks like chicken fillets?
Almost every day
3-4 times a week
1-2 times per week
rarely buy
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4.
In what scenarios do you usually buy these snacks【多选题】
Shopping as a snack
off work
On the way home from school
Meal pairing
Night snacks
When watching the show
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5.
The three most important factors when you buy fried chicken/chicken are【最多选择2项】
taste
crispness
tenderness of meat
Price
component
Sauce flavor
Meal speed
Health status
Packing appearance
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6.
One fried chicken fillet/chicken cutlet that you can accept
8 Below Yuan
8-12
13-16
17-20
20 above
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7.
Which of the following flavors of chicken will attract you the most
Original taste
Hot and spicy
Cumin
Ganmei
Salt and pepper
cheese
Other
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8.
Which of the following promotions will increase your purchase【多选题】
Second half price
Full discount
Add 1 yuan for drinks
Points exchange for snacks
Member Day
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9.
How do you usually know about new fried chicken snack brands【多选题】
TikTok
Fast hand
Meituan
Are you hungry
Friends recommend
Passing by the store is attracted
Public account
Little red book grass planting
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10.
Have you ever heard of or purchased the brand "Chicken-Flow" before
Heard of and bought
heard of it, but never bought it
Never heard of it
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11.
If "Chicken fillet adult" focuses on "large portion size, high cost-effectiveness," what is your intention to buy?
Very willing
More willing
General
Not really
Not at all
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12.
What do you think are the main problems with fried chicken fillets/chicken cutlets on the market?【多选题】
Too little weight
Meatwood
Too much oil
High price
Single taste
Poor packaging
slow meal
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13.
If "Chicken Willow" adds a new product, which one are you most looking forward to?
Chicken fillet with cheese burst
Pepper chicken tenderloaf
Chicken fillet + rice cake + French fries three in one
Big chicken leg rice
Chicken leg with vegetable salad
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14.
In what areas do you hope that "Chicken Willow Master" can improve?【多选题】
Add more flavor
Increase the speed of serving
Optimised packaging insulation
Launching small portion options
Increase takeout full discount activity
15.
Do you have any other suggestions for "chicken fillet adults" or fried chicken fillet snacks?
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