益禾堂校园问卷 Yihetang Campus Survey

Hello! We are conducting a marketing research project about Yihetang around the Zhongguancun campus. This survey is anonymous and for academic use only. It takes about 3-4 minutes. Thank you for your support!
您好！我们正在进行一项关于中关村校区附近益禾堂的市场调研。本问卷仅用于课程研究，采用匿名方式填写，预计需要3-4分钟。感谢您的支持！
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1.
Do you regularly study, work, or spend time at RUC Zhongguancun Campus?
您是否经常在中国人民大学中关村校区上课、工作或活动？
Yes / 是
No / 否
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2.

Which option best describes you?

以下哪一项最符合您的身份或年级？

Undergraduate Year 1 / 本科一年级
Undergraduate Year 2 / 本科二年级
Undergraduate Year 3 / 本科三年级
Undergraduate Year 4 or above / 本科四年级及以上
Master's student / 硕士生
PhD student / 博士生
Exchange or international student / 交换生或留学生
Faculty or staff / 教职工
Other / 其他
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3.
How much are you usually willing to spend on beverages per week?
您每周通常愿意花多少钱购买饮品？
Less than RMB 20 / 20元以下
RMB 21-40 / 21-40元
RMB 41-60 / 41-60元
RMB 61-80 / 61-80元
More than RMB 80 / 80元以上
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4.

About how many drinks do you usually buy in one week?
您通常每周大约会购买多少杯饮品？

0-1 / 0-1杯
2-3 / 2-3杯
4-5 / 4-5杯
6-7 / 6-7杯
8 or more / 8杯及以上
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5.

How do you usually buy drinks near campus?
您通常通过什么方式购买学校附近的饮品？

Buy in-store / 到店购买
Meituan delivery / 美团外卖
Ele.me delivery / 饿了么外卖
Both in-store and delivery / 到店和外卖都会
Rarely buy drinks / 很少购买饮品
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6.

Which brand do you buy most often near campus?
在学校附近，您最常购买哪个品牌的饮品？

Yihetang / 益禾堂
HeyTea / 喜茶
Cotti Coffee / 库迪咖啡
Luckin Coffee / 瑞幸咖啡
Mixue / 蜜雪冰城
Chabaidao / 茶百道
Bawang Chaji / 霸王茶姬
Other / 其他
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7.
Have you bought Yihetang in the past 3 months?
在过去3个月内，您是否购买过益禾堂？
Yes / 是
No / 否
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8.
 
Not familiar at all / 完全不了解Slightly familiar / 不太了解Neutral / 一般Familiar / 比较了解Very familiar / 非常了解
How familiar are you with Yihetang? 您对益禾堂这个品牌的熟悉程度如何？
How familiar are you with Yihetang? 您对益禾堂这个品牌的熟悉程度如何？
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9.
When choosing a drink shop, how many beverage options do you usually expect or choose from on the menu?
在选择饮品店时，您通常希望菜单里有多少种饮品可供选择？
1-5 types / 1-5种
6-10 types / 6-10种
11-15 types / 11-15种
16-20 types / 16-20种
More than 20 types / 20种以上
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10.

What cup size do you usually prefer?
您通常更偏好哪种杯型？

Small / 小杯
Medium / 中杯
Large / 大杯
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11.


Strongly disagree / 非常不同意Disagree / 不同意Neutral / 一般Agree / 同意Strongly agree / 非常同意
Yihetang is affordable for students. 益禾堂的价格对学生来说是可以接受的。
Yihetang is affordable for students. 益禾堂的价格对学生来说是可以接受的。
Yihetang has a clear brand image. 益禾堂的品牌形象是清晰的。
Yihetang has a clear brand image. 益禾堂的品牌形象是清晰的。
Compared with nearby   competitors, Yihetang is attractive and distinctive.与附近竞争品牌相比，益禾堂有吸引力且有辨识度。
Compared with nearby   competitors, Yihetang is attractive and distinctive.与附近竞争品牌相比，益禾堂有吸引力且有辨识度。
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12.

If you choose other brands more often than Yihetang, what is the main reason?
如果您更常选择其他品牌而不是益禾堂，主要原因是什么？

Better taste / 口味更好
Better brand image / 品牌形象更好
More product choices / 产品选择更多
Better promotions / 优惠活动更多
Better location / 位置更方便
More trendy or popular / 更有话题性、更流行
I usually buy coffee instead / 我平时更常买咖啡
Other / 其他
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13.
What would make you more willing to buy Yihetang?
什么会让您更愿意购买益禾堂？
Better brand image / 更清晰更好的品牌形象
Better-looking logo, packaging, or store design / 更好看的logo、包装或门店设计
More new drinks / 更多新品
Better student discounts / 更强的学生优惠
More promotions / 更多活动优惠
More social media marketing / 更多社交媒体宣传
Other / 其他
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