International User Opinion Survey Questionnaire for the ‘China's Light’ Brand Logo

Dear Participant, Thank you for taking the time to complete this survey. This questionnaire has been initiated by the China Lantern Academy International Itinerant Exhibition Project Team to understand international users' design expectations and preferences for the ‘China's Light’ brand logo.
‘China's Light’ is our cultural exchange brand for the global stage, with the slogan ‘A China Lantern Lights up the Whole World’. Before finalising the logo design, we wish to gather perspectives from around the world. We seek to understand which elements, colours, and styles you believe should be incorporated into this logo to best represent Chinese lantern artistry and gain worldwide acceptance and appreciation.
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1. Which continent does your country/region belong to?
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2.Which country or region are you from?
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3. Gender？
Male
Female
Other/Prefer not to say
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4. Age？
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5. Your occupation category (single selection)
Student
Design/Creative
Education/Research
Culture/Arts
Business/Management
Industry/Engineering
Service Industry/Services
Retired
Other (please specify)
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6. Your level of familiarity with Chinese culture (single choice)
Not at all familiar
Not familiar
Slightly unfamiliar
Somewhat familiar
Fairly familiar
Familiar
Very familiar
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7. Length of your stay in China (single choice)
Never visited China
Short-term visit (less than 1 week)
Medium-term stay (1 week–3 months)
Long-term stay (3–6 months)
Resided for over 6 months
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8. Which of the following lantern exhibitions or light art performances have you attended? (Multiple selections permitted)[Please select 1-6 item]
Lyon Festival of Lights, France
Vivid Light Festival, Sydney
Berlin Light Festival
Guangzhou International Light Festival
Zigong International Dinosaur Lantern Festival
Other (please specify)
Never attended
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9. Through which channels do you typically obtain information related to lanterns or light art? (Multiple selections permitted)[Please select 2-6 item]
News coverage
Newspapers, magazines
Online media
Books and documents
Live viewing
Other (please specify)
Never seen
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10. What elements do you believe could be incorporated into the ‘China's Light’ brand logo? (Multiple selections permitted)[Please select 2-5 item]
Lantern
Flame
Beam/Halo
Chinese characters
Seal
English letters
Globe
Latitude and longitude lines
Traditional Chinese motifs
Modern geometric shapes
Other (please specify)
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11. Which elements should be avoided in the design to prevent cultural misunderstandings or sensitivities? (Open-ended)
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12. Which text presentation style do you prefer for the brand logo? (Single choice)
Chinese only
Combined Chinese and English
English only
No text, graphic only
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13. Which overall style do you prefer for the logo? (Single choice)
Minimalist style
Modern style
Hand-drawn style
Retro style
Traditional Eastern style
Futuristic tech style
Other (please specify)
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14. Which colour scheme do you prefer for the logo? (Multiple selections permitted)[Please select 1-3 item]
Monochrome
Colourful
Similar hues
Contrasting colours
Complementary colours
Gradient colours
Other (Please specify)
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15. Regarding the number of colours, which do you prefer? (Single choice)
Monochrome
2–3 primary colours
Multicolour (4 or more)
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16. Regarding the slogan ‘A China Lantern Lights up the Whole World’, which approach do you consider most appropriate for international promotion? (Single choice):
Retain the original Chinese phrase
Provide an official English translation
Localise the translation according to different countries/regions
Other (Please specify)
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17. What first comes to mind when you hear the name ‘China's Light’? (Open-ended)
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18. What do you believe is the most crucial message conveyed by the ‘China's Light’ logo? (Multiple selections possible)[Please select 1-3 item]
Distinctive Chinese cultural characteristics
Light and hope
Technology and innovation
Internationalism and inclusivity
Artistry and aesthetic appeal
Other (Please specify)
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19. On the international stage, what characteristics do you believe a good cultural brand emblem should possess? (Multiple selections permitted)[Please select 3-5 item]
Clear and concise
Distinctiveness and recognisability
Cultural symbolism
Cross-cultural comprehensibility
Modernity and contemporary relevance
Scalability and adaptability
Emotional resonance
Narrative quality and brand philosophy
Other (please specify)
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20. Please describe in one sentence the elements or aspects most favoured by consumers in your country/region？
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21. What do you consider to be the greatest challenges in promoting Chinese lantern brands in your country/region? (Multiple selections permitted)[Please select 1-3 item]
Cultural differences
Language barriers
Distribution channels
Price positioning
Other (Please specify)
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22. Should the opportunity arise, would you be inclined to follow or participate in ‘China's Light’ related activities? (Single choice)
Not at all willing
Not willing
Slightly unwilling
Neutral
Slightly willing
Willing
Very willing
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23. Should the final logo design align with your aesthetic preferences, would you be willing to share or recommend it on social media? (Single choice)
Not at all willing
Not willing
Slightly unwilling
Neutral
Slightly willing
Willing
Very willing
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24. Any additional suggestions or feedback regarding the ‘China's Light’ brand logo design? (Open-ended question)
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25. Attention verification question: To ensure data quality, please select ‘Agree’.
Decline
Agree
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