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葡萄酒消费者调查问卷
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一. 个人基本信息 Personal Profile
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1.
您的年龄是？What is your age?
18 岁以下 / Under 18
18 至 24 岁 / 18–24
25 至 34 岁 / 25–34
35 至 44 岁 / 35–44
45 至 54 岁 / 45–54
55 岁及以上 / 55 and above
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2.
您的性别是？What is your gender?
男 / Male
女 / Female
其他 / 不愿透露 / Other / prefer not to say
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3.
您是否饮用葡萄酒？Do you drink wine?
是，经常喝 / Yes, regularly
是，偶尔喝 / Yes, occasionally
很少，但我愿意尝试 / Rarely, but I am open to trying
否，我不喝葡萄酒 / No, I do not drink wine
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4.
您多久喝一次葡萄酒？How often do you drink wine?
几乎每天 / Almost every day
每周 2 至 3 次 / 2–3 times a week
每周一次 / Once a week
每月 2 至 3 次 / 2–3 times a month
每月一次或更少 / Once a month or less
几乎不喝 / Rarely / almost never
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5.
您通常在什么场合饮用葡萄酒？In which occasions do you usually drink wine?
【多选题】
家庭聚餐 / Family dinners
朋友聚会 / Friends' gatherings
商务宴请 / Business meals
浪漫约会 / Romantic dates
节日庆典（春节、生日等） / Festive occasions (Chinese New Year, birthdays etc.)
独自放松 / 下班后 / Personal relaxation / after work
旅行或外出就餐时 / While travelling or dining out
其他 / Other
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6.
您最常在哪里购买或饮用葡萄酒？Where do you most often buy or drink wine?
【多选题】
超市 / 便利店 / Supermarket / convenience store
葡萄酒专卖店 / Wine shop / specialist retailer
网购（京东、天猫、微信等） / Online (JD.com, Tmall, WeChat etc.)
餐厅 / Restaurant
酒吧 / 葡萄酒吧 / Bar / wine bar
朋友或同事赠送 / Gift from friends or colleagues
其他 / Other
三. 葡萄酒偏好 Wine Preferences
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7.
您更喜欢哪种类型的葡萄酒？Which type of wine do you prefer?
红葡萄酒 / Red wine
白葡萄酒 / White wine
桃红葡萄酒 / Rosé wine
起泡酒（香槟、卡瓦等） / Sparkling wine (Champagne, Cava etc.)
甜葡萄酒 / Sweet / dessert wine
无特别偏好 / No particular preference
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8.
您偏好葡萄酒的口感？What taste profile do you prefer?
干型（不甜、单宁感强） / Dry (not sweet, strong tannins)
半干型（略带果味） / Off-dry (slightly fruity)
半甜型 / Semi-sweet
甜型 / Sweet
清爽、酸度高（矿物感） / Fresh and acidic (mineral)
无特别偏好 / No particular preference
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9.
您最喜欢哪个国家或地区的葡萄酒？Which wine country or region do you prefer?
【多选题】
法国 / France
意大利 / Italy
西班牙 / Spain
澳大利亚 / Australia
智利 / 阿根廷 / Chile / Argentina
美国 / USA
中国 / China
我不太清楚各产区的区别 / I am not familiar with the different regions
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10.
您选择一款葡萄酒时，最看重哪些因素？What factors matter most when choosing a wine?
【请选择1
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3项】
价格 / Price
品牌知名度 / Brand recognition
产区与风土 / Region and terroir
朋友或侍酒师推荐 / Recommendation from a friend or sommelier
口感偏好（红、白、干、甜等） / Taste preference (red, white, dry, sweet etc.)
食物搭配建议 / Food pairing suggestion
网络评分或评论 / Online ratings or reviews
酒标外观设计 / Label design
有机 / 自然葡萄酒认证 / Organic / natural wine certification
四. 消费预算 Budget & Spending
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11.
您通常愿意为一瓶葡萄酒（在商店购买）支付多少钱？How much are you willing to spend on a bottle of wine (purchased in a shop)?
150 元以下 / Under ¥150
150 至 300 元 / ¥150–300
300 至 500 元 / ¥300–500
500 至 1 000 元 / ¥500–1,000
1 000 元以上 / Over ¥1,000
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12.
您在餐厅点葡萄酒时，通常愿意在酒单上花多少钱（一整瓶）？When ordering wine at a restaurant, how much are you usually willing to spend on a bottle?
200 元以下 / Under ¥200
200 至 500 元 / ¥200–500
500 至 1 000 元 / ¥500–1,000
1 000 至 2 000 元 / ¥1,000–2,000
2 000 元以上 / Over ¥2,000
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13.
在酒吧或葡萄酒吧，您愿意为一杯葡萄酒支付多少钱？At a bar or wine bar, how much are you willing to pay for a glass of wine?
50 元以下 / Under ¥50
50 至 100 元 / ¥50–100
100 至 150 元 / ¥100–150
150 至 200 元 / ¥150–200
200 元以上 / Over ¥200
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14.
您每月在葡萄酒上的总体消费大约是多少？How much do you spend on wine in total each month?
几乎不花钱 / Almost nothing
200 元以下 / Under ¥200
200 至 500 元 / ¥200–500
500 至 1 000 元 / ¥500–1,000
1 000 至 3 000 元 / ¥1,000–3,000
3 000 元以上 / Over ¥3,000
五. 葡萄酒知识 Wine Knowledge
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15.
您如何评价自己对葡萄酒的了解程度？How would you rate your own wine knowledge?
完全不了解，是一个纯新手 / No knowledge at all — complete beginner
略有了解，知道红白之分 / Very basic — I know the difference between red and white
一般了解，熟悉几个品牌或产区 / Some knowledge — familiar with a few brands or regions
比较了解，能读懂酒标，识别主要产区 / Good knowledge — can read labels and identify main regions
非常了解，专业或准专业水平 / Expert level — professional or near-professional
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16.
您是否曾参加过葡萄酒相关的课程、讲座或品鉴活动？Have you ever attended any wine course, lecture or tasting event?
是，多次参加 / Yes, multiple times
是，参加过一两次 / Yes, once or twice
否，但我有兴趣参加 / No, but I would be interested
否，我没有兴趣 / No, and I am not interested
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17.
您主要通过哪些渠道了解葡萄酒信息？How do you mainly learn about wine?
【多选题】
小红书 / 抖音 / 微博等社交媒体 / Xiaohongshu / Douyin / Weibo and other social media
朋友或家人推荐 / Recommendations from friends or family
专业书籍或杂志 / Books or specialist magazines
餐厅侍酒师或酒吧工作人员 / Restaurant sommelier or bar staff
品鉴活动或展览 / Tasting events or fairs
网络视频课程 / Online video courses
我几乎不了解葡萄酒信息 / I barely follow wine-related content
六. 对葡萄酒吧与学习场所的期待 Interest in a Wine Bar & Learning Space
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18.
我们正在北京筹备一个概念空间：葡萄酒吧 葡萄酒学校 专业进口法国葡萄酒专卖店，由一位法国葡萄酒爱好者创办，专注于教育与品鉴体验。您是否有兴趣？We are preparing a concept space in Beijing: wine bar wine school specialist French wine shop, founded by a French wine enthusiast, focused on education and tasting experiences. Would you be interested?
非常感兴趣，我肯定会去 / Very interested — I would definitely go
有兴趣，我可能会去 / Interested — I would probably go
有点兴趣，需要了解更多 / Slightly interested — I need to know more
不太感兴趣 / Not very interested
完全不感兴趣 / Not interested at all
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19.
您最希望在这样的地方找到什么体验？What experiences would you most like to find in such a place?
【请选择1
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3项】
按杯品尝不同葡萄酒 / Tasting different wines by the glass
专业的葡萄酒课程与工作坊 / Professional wine courses and workshops
侍酒师的个性化推荐与建议 / Personalised recommendations from a sommelier
法式轻食 / 奶酪与葡萄酒搭配 / French light bites / cheese and wine pairings
主题品鉴之夜（产区、年份、品种等） / Themed tasting evenings (regions, vintages, grape varieties etc.)
可私人订制或包场的活动空间 / Private event hire
直接购买稀缺或小众葡萄酒 / Purchasing rare or hard-to-find wines
葡萄酒会员俱乐部 / Wine membership club
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20.
您愿意为一次葡萄酒品鉴体验（约 1 小时 30 分钟，含专业讲解与 4 至 6 款试酒）支付多少钱？How much would you pay for a guided wine tasting experience (approx. 1.5 hours, with expert explanation and 4–6 wines)?
300 元以下 / Under ¥300
300 至 500 元 / ¥300–500
500 至 800 元 / ¥500–800
800 至 1 200 元 / ¥800–1,200
1 200 元以上 / Over ¥1,200
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21.
您愿意为一个葡萄酒会员套餐（每月 2 至 3 瓶精选葡萄酒 优先参加活动的权益）支付多少钱？How much would you pay for a wine membership (2–3 curated bottles per month priority access to events)?
300 至 500 元 / 月 / ¥300–500 / month
500 至 800 元 / 月 / ¥500–800 / month
800 至 1 200 元 / 月 / ¥800–1,200 / month
1 200 元以上 / 月 / Over ¥1,200 / month
我对会员套餐不感兴趣 / I am not interested in a membership
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22.
对您来说，选择一家葡萄酒吧时，以下哪些因素最重要？When choosing a wine bar, which factors are most important to you?
【请选择1
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3项】
葡萄酒种类与品质 / Wine selection and quality
价格合理 / Reasonable prices
专业且友好的服务 / Professional and friendly service
教育性与学习体验 / Educational experience
地理位置便利 / Convenient location
氛围与装饰风格 / Atmosphere and interior design
可举办私人活动 / Possibility to host private events
提供食物或小食 / Food or snacks available
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23.
您更希望这样的葡萄酒吧位于北京哪个区域？In which area of Beijing would you prefer this wine bar to be located?
三里屯 / 工人体育场周边 / Sanlitun / Workers' Stadium area
朝阳 CBD / 国贸 / Chaoyang CBD / Guomao
鼓楼 / 南锣鼓巷 / 后海 / Gulou / Nanluoguxiang / Houhai
东城 / 王府井 / Dongcheng / Wangfujing
望京 / 顺义（外籍聚集区） / Wangjing / Shunyi (expat areas)
海淀 / 中关村 / Haidian / Zhongguancun
无特别偏好，地点不是首要考量 / No preference — location is not my main priority
七. 意见补充 Additional Comments
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24.
您觉得北京目前的葡萄酒消费场所有哪些不足之处？What do you feel is currently lacking in Beijing's wine scene?
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25.
您对我们的项目有什么建议或期望？Do you have any suggestions or expectations for our project?
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26.
如果您希望优先了解 PÉTARD Beijing 的开业信息，请留下您的联系方式（姓名、微信或邮箱）。If you would like to be among the first to hear about PÉTARD Beijing's opening, please leave your contact details (name, WeChat or email).
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