High-Fiber KitKat Consumer Survey

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1.
1. What is your age group?
A) 18–25
B) 26–35
C) 36–45
D) 46–60
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2.
2. What is your gender?
A) Male
B) Female
C) Other / Prefer not to say
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3.
3. Which region are you currently living in?
A) Beijing, China
B) United Kingdom
C) Germany
D) Other
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4.
4. How often do you eat chocolate or snacks per week?
A) Almost never
B) 1–2 times
C) 3–5 times
D) Every day or more
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5.
5. When you choose snacks, which factors do you care about most? (Multiple choice)
A) Taste
B) Price
C) Nutritional information (high fiber, low sugar, etc.)
D) Brand reputation
E) Portability and packaging
F) Others
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6.
6. Do you usually check nutrition labels before buying food?
A) Always
B) Sometimes
C) Rarely
D) Never
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7.
7. Have you heard of Nestlé High-Fiber KitKat launched in 2025?
A) Yes, I know it well
B) Yes, but I know little
C) No, never heard of it
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8.
8. If you know it, where did you learn about it? (Multiple choice)
A) Social media (WeChat, Facebook, Instagram, etc.)
B) Supermarket or store promotion
C) Friends or family
D) Official advertisements or website
E) Others
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9.
9. How do you feel about “high-fiber, low-sugar” healthy snacks?
A) Very acceptable
B) Acceptable
C) Neutral
D) Not acceptable
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10.
10. Have you ever bought High-Fiber KitKat?
A) Yes, many times
B) Yes, once
C) No, but willing to try
D) No, not willing
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11.
11. If you bought it, when do you usually eat it? (Multiple choice)
A) Daily snack
B) After exercise or fitness
C) Office break / afternoon tea
D) For gifting
E) Others
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12.
12. What influences your purchase of High-Fiber KitKat most? (Multiple choice)
A) Health benefits (high fiber, low sugar)
B) Taste
C) Price
D) Brand trust
E) Promotions or discounts
F) Others
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13.
13. How do you feel about its price compared to similar snacks?
A) Too expensive
B) Reasonable
C) Cheap
D) Not sure
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14.
14. If you have tried it, what do you like most?
A) Health benefits
B) Taste
C) Packaging
D) Portability
E) Others
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15.
15. What improvements do you suggest? (Multiple choice)
A) Lower price
B) More flavours
C) Higher fiber content
D) Better promotion
E) Others
Ending
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