Market Research——PIECECOOL Phoenix Coronet

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1.
What is your age group?
18–24
25–34
35–44
45–54
55+
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2.
What is your gender?
Female
Male
Non-binary / another gender identity
Prefer not to say
Prefer to self-describe:
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3.
Country/region of residence
4.
What is your approximate annual pre-tax income?(USD)
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5.
In the past year, have you purchased or received any DIY/assembly/model kit product?
Yes, purchased
Yes, received as a gift
No, but interested
Not interested at all
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6.
In the past year, how often have you shopped online from overseas?
Never
1–3 times a month
Once a week or more
Everyday
Prefer not to say
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7.
Where would you most likely buy this type of product?(Multiple choice)【多选题】
Amazon
eBay
Etsy
TikTok Shop
Brand’s own website
Offline craft/toy store
Other:
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8.
Before seeing this product, how familiar were you with the Chinese headdress known as “Phoenix Coronet”? 
Not familiar at all
Heard of it but don’t know it well
Roughly know its purpose
Fairly familiar
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9.
Which of the following best matches your first impression of this product?(Multiple choice)【多选题】
A traditional Chinese cultural craft object
A challenging adult assembly kit
A display piece for home decoration
A meaningful gift
A wearable/displayable cosplay accessory
Hard to say, I just think it looks beautiful
Other:
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10.
Please rate your agreement with the following statements. (1 = strongly disagree, 5 = strongly agree)
12345
This product makes me curious about traditional Chinese craftsmanship.
This product makes me curious about traditional Chinese craftsmanship.
I would like to read about the cultural background of “Diancui” or “Shili Hongzhuang” on the product page.
I would like to read about the cultural background of “Diancui” or “Shili Hongzhuang” on the product page.
The more cultural background information there is, the more likely I am to buy.
The more cultural background information there is, the more likely I am to buy.
Even without any cultural background explanation, this product is attractive enough to me.
Even without any cultural background explanation, this product is attractive enough to me.
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11.
If you were to buy this product, what would be its most likely use?
Build it myself and enjoy the process
Give it as a gift
Display/decorate after assembly
Collect it
Parent-child/family activity
Other:
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12.
In your market, what is the typical selling price of similar products (3D metal assembly models / adult DIY assembly crafts)? 
10–19
20–29
30–49
50–79
80–119
120–199
200 or more
Not sure / cannot judge
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13.
At what price you will buy it?(price range)
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14.
Which promotional offers would make you most interested in? (Multiple choice)【多选题】
Percentage discount
Limited-time flash sale
Buy-one-get-one or bundle deal
Free replacement parts guarantee
Early-bird / pre-order discount
Gift with purchase
Loyalty points or member rewards
Social media giveaway / contest
Other:
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15.
What cross-border delivery waiting time is usually acceptable to you?
3–5 days
5–10 days
10–15 days
Over 15 days is acceptable if shipping is cheap
Flexible/All acceptable
16.
If halfway through assembly you found that a part had bent and broken, what would your first reaction most likely be?
Contact the seller for a replacement part
Try to repair it myself
Give up and request a return
Give up but not return it, and leave a negative review
Give up and do nothing
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17.
Overall, what is your current purchase intention for this product? 
Very Dissatisfied
Very Satisfied
18.
Is there anything important we haven't asked about that you would like to add?
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