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2023 I-CEE Students Case Competition Registration form
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第三届I-CEE学生案例大赛报名表
Part 1. Team Information 团队信息
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1.
Team Leader 队长
Full name 姓名
Nationality 国籍
University 大学
Major 专业
Class year (Undergraduate or Graduate, Year 1-4) 年级（本科生或研究生，1-4年级）
Email 邮箱
Phone number 联系电话
Team member 团队成员
Please provide all information for each member.
请填写每位队员的信息。
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2.
Number of Team members (including team leader)
团队人数（含队长）
2
3
4
5
3.
Team Member 团队成员:
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Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Email 邮箱:
Phone number 联系电话:
4.
Member 1 团队成员1
*
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 2 团队成员2
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
5.
Member 1 团队成员1
*
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 2 团队成员2
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 3 团队成员3
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
6.
Member 1 团队成员1
*
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 2 团队成员2
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 3 团队成员3
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
Member 4 团队成员4
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Major 专业:
Class year 年级:
Contacts 联系方式:
- Email 邮箱:
- Phone number 联系电话:
*
7.
Do you have a tutor or advisor?
你是否有指导教师？
Yes 是
No 否
8.
Tutor information 指导教师信息
Full name 姓名:
Nationality 国籍:
University or other institution 大学或其他机构:
Title or position 职务或职位:
Research Area 研究领域:
Email 邮箱:
Phone number 联系电话:
*
9.
Do you need help to find other international teammate(s)? If yes, please describe your requirements clearly and completely, e.g. nationality, education, language skills etc.
你是否需要帮助寻找其他国际队友？如果是，请清楚完整地描述你的要求，如国籍、学历、语言技能等。
Yes 是
*
No 否
Part 2. Case Abstract 案例摘要
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10.
Teams have two options of topic for developing a case study. Please choose a topic.
请选择赛题
Teams can select an enterprise and case study topic assigned by the competition organizers or choose to develop a case study on other enterprises of your own choice.
A. To select an enterprise and case study topic assigned by the competition organizers. 我们将选择组委会指定的企业和赛题
B. To develop a case study on an enterprise of your choice 我们将自行挑选企业，自拟题目
11.
Topic 标题:
Any business topics involving a company from A country doing business in B country (A country should be an emerging economy)
E.g., Xiaomi in India: Challenges of Its Future Growth
Xiaomi - the company
China- A country (A country must be an emerging economy, i.e., the developing countries with fast economic growth, including but not limited to China, India, Vietnam, Korea, Mexico,Brazil, South Africa, etc.)
India - B country (B county may be any type of economy, including developed, developing and transition economies)
Issue - Challenges of Its Future Growth
12.
Language 语言
English 英文
Chinese 中文
13.
The company involved 涉及的公司:
14.
Industry 行业:
15.
Disciplines: e.g., Organizational Behavior/Leadership, International Strategy, Marketing, Trade, etc.
学科：如组织行为学/组织管理、国际战略、市场营销、贸易等。
16.
Setting: e.g. Cambodia, China, Uzbekistan, etc.
背景：如柬埔寨、中国、乌兹别克斯坦等。
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17.
Abstract 摘要 (around 200 words):
如暂时无法提供，请务必于2023年6月10日前补交至iceecenter@gmail.com
If you cannot provide the abstract for now, please submit to iceecenter@gmail.com by June 10th, 2023.
*
18.
Please choose an enterprise and case study topic assigned by the competition organizers. 请从组委会安排的企业和赛题中选择一项
1. Baixiang Foods Co., Ltd. 白象食品股份有限公司
白象在非洲：挑战和机遇
Baixiang in Africa: Challenges and Opportunities
——如果你是白象的海外拓展经理，将如何进行非洲市场的拓展？将选择哪个或哪几个国家作为突破口？选择的理由以及采取的方法？（分析需结合一定数据）
——If you were the Overseas Business Development Manager of Baixiang, how would you expand business to Africa? What a country/countries would you like to select as a breakthrough? Please briefly explain the reasons and actions with data.
2. Foshan Yaoshi Decorative Art Co., LTD. 佛山市耀世家装饰艺术有限公司
YOOH 如何在中东国家市场竞争中取胜？
如何影响国外穆斯林国家的设计师？（二选一）
How does YOOH win the market competition in the Middle East countries?
How to influence designers in Muslim countries abroad? (one of two options)
3. Jarvis Tech Inc
International business has become to a new era after pandemic that most of companies have switched to remote works status. Execs are not asking for full time in house work anymore. They require more flexible work shifts in house and remote works even hiring freelancers if they have to. After pandemic, more and more companies use freelancers and specialists around the world to get their jobs done. Freelancers are usually low cost and high performance to company execs. Please design a detailed series of freelancers audition, hiring, crediting SOPs and working instructions for freelancers and remote workers.
疫情过后，国际贸易进入了新的时代，大多数公司都转向了远程工作状态。高管们不再要求全职员工居家办公，而是要求他们在家庭和远程工作之间灵活切换，甚至在必要时雇佣自由职业者。后疫情时代，世界范围内越来越多的公司雇佣自由职业者和专家来完成工作。对于公司高管来说，自由职业者通常意为着低本高效。请为自由职业者和远程工作者设计一系列详细的面试、招聘、薪资标准流程和工作指南。
4. Ningbo JOINDET Electronics Technology Co., LTD. 宁波乔登电子科技有限公司
公司主打产品压力蒸汽灭菌器目前主要通过传统线下展会及代理商进行海外推广。公司希望开拓北美市场。请根据乔登产品的特点和北美市场的环境，具体需要考虑北美小型蒸汽灭菌器行业的宏观市场环境、市场规模、市场进入壁垒、竞争对手等信息，为公司设计一幅北美市场的商业模式画布。
The company's flagship product, a pressure steam sterilizer, is currently mainly promoted overseas through traditional offline exhibitions and agents. The company hopes to expand its sales channels and sales volume in North America. Please design a marketing plan for the North American market based on the company's products and the characteristics of the North American market.
5. Shenzhen Xihao Intelligent Furniture Co., Ltd. 深圳市西昊智能家具有限公司
根据公司的发展战略，北美市场将成为公司海外市场的最大增长点，2023年是布局及大力发展北美市场的关键年，为此需要对北美市场的市场环境及产品趋势、产品销售情况调研、竞争对手的品牌战略、营销策略及产品分析、核心市场消费者等方面进行深入分析，为公司制定发展规划提供支撑。
According to the company's development strategy, the North American market will become the biggest growth point of the company's overseas market. 2023 is a key year for the layout and development of the North American market. For this reason, it is necessary to conduct in-depth analysis on the market environment and product trend of the North American market, product sales research, competitors' brand strategy, marketing strategy and product analysis, core market consumers and other aspects in order to provide support for the company to make development plans.
6. HERO GAMES 英雄游戏
探索中国出海游戏在韩国市场的「水土不服」问题
韩国是全球第四大游戏市场，也是中国游戏出海的必争之地。但由于文化差异、用户偏好、本地化等原因，中国游戏出海韩国之路并不顺利。
假如你是英雄游戏韩国业务的战略负责人，你将带领团队规避哪些「水土不服」的前车之鉴？你进军韩国市场的发行和营销策略又会是什么？
*需结合市场数据与营销理论模型来产出研究报告
Exploring the Cultural Adaptation Challenges of Chinese Games in the South Korean Market
South Korea, as the fourth-largest gaming market globally, presents a significant opportunity for Chinese game developers seeking to expand internationally. However, due to cultural differences, user preferences, and localization issues, the path for Chinese games to enter the South Korean market has been met with challenges. If you were the strategic leader for Hero Games' operations in South Korea, how would you help your team avoid the pitfalls of "cultural adaptation challenges"? What would be your distribution and marketing strategies for entering the South Korean market?
*To produce a research report, it is necessary to integrate market data and marketing theory models.
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19.
Language 语言：
中文 Chinese
英文 English
评价对象得分