大学生网购调查问卷

Dear respondent, The aim of this research is to explore how online retail stores im pact physical stores through influencing consumers’ attitudes and intentions by analyzing service quality and perceived risk online. This questionnaire is anonymous. And all the responses gathered will only be used for academic research. The investigator of this research is Cheng Meijie from Wen-Zhou Kean University. If you have any further questions about this study, please contact chenmeij@kean.edu. 这项研究旨在调查网上零售店怎样通过影响消费者的购买态度和意向对实体零售店造成影响，并通过分析网上服务质量和感知风险来达到这一目的。此次调查问卷是匿名的。所有数据将只会用于学术研究。
Please complete this questionnaire based on one of your recent purchases (whether online or offline provided that you have riewed this commodity in online stores), making choices according to your attitudes and feelings when making this purchase.请根据您最近一次的购物完成此调查问卷(购物可以是线上或线下，前提是你在购买前在网上浏览过此商品)，根据您当时购物的态度和购买倾向做出选择。
Part1: Basic information基本信息
1. Gender您的性别：
2. Whether has an online shopping experience?是否曾经在网络上购买东西？
3. Grade你所在的年级？
4. The most commonly used online shopping site最常用的网购网站
5. A recent purchase (whether online or offline provided that you have viewed this commodity in online stores)最近一次的购物(线上或者线下购买均可，前提是购买前在网上浏览过此商品)
6. 你平均每个月花费在网购上的费用是多少钱？
7. 网购过程，你最担心的因素是？
8. 总体而言，你对网购是否满意？
Part2: E-service quality网上服务质量
9. Efficiency
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
Information at this site is well organized这个网站信息组织很好
The site makes it sample to find what I need这个网站让我很容易找到我需要的东西
It enables me to complete a transaction quickly这个网站能让我迅速完成一笔交易
10. System Availability
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
This site launches and runs right away这个网站能立即启动并运行
The site does not 这个网站不会崩溃
Pages at this site do not freeze after I enter my order information这个网站的页面在我输入我的订单信息后不会冻结
11. Fulfillment
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
This site makes items available for delivery within a suitable time frame这个网站能在合适的时间发货
The site offers truthfully这个网站所提供的商品是真实的
It quickly delivery what I ordered我所订购的商品能快速送到
12. Privacy
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
This site protects information about my credit card这个网站能保护我的信用卡信息
It protects information about my Web-shopping behavior这个网站能保护我的网购行为信息这个网站所提供的商品是真实的
It does not share my personal information with other sites这个网站不会把我的个人信息分享给其他网站我所订购的商品能快速送到
13. Responsiveness
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
This site provides me with convenient options for returning items这个网站为我提供了方便的退货选择
It tells me what to do if my transaction is not processed这个网站能告诉我如果我的交易没有被处理我应该怎么做
It takes care of problems promptly这个网站能够迅速处理问题
14. Compensation
  • 很不满意
  • 不满意
  • 有些不满意
  • 一般
  • 有些满意
  • 满意
  • 很满意
This site compensates me for problems it creates 此网站能够为它所造成的问题进行赔偿
It compensates me when what I ordered doesn't arrive on time 当我所订购的东西没有及时送到时，此网站能够对我进行赔偿
It pickes up items I want to return from my home or business 此网站能够从我的家里或公司取走我想要退还的商品
Part 3: Consumer Satisfaction towards Online Shopping 网上购物的消费者满意度 Please provide responses to the following questions with regard to your overall satisafction towards online stores (based on one of your recent purchases).请就您对网上商店的总体满意程度提供以下问题的回答(根据您最近一次的购物)
Part 4: Online Purchase Intention 网上购买意向Please provide responses to the following questions with regard to your overall intention to purchase online (based on one of your recent purchases). 请就您对网上购物的总体意向提供以下问题的回答(根据您最近一次的购物)
15. Online Purchase Intention
  • 很不可能
  • 不可能
  • 不太可能
  • 一般
  • 有些可能
  • 可能
  • 很可能
How likely is it that you would return to thewebsite?你再次浏览此网站的可能性有多大？
How likely is that you would consider purchasing from the online stores in the next three months?在三个月内你会在此网上商店购买的可能性有多大？
How likely is it that you would consider purchasing from the online stores in the next year? 在下一年你在此网上商店购买的可能性有多大？
For this purchase, how likely is it that you bay from online stores of retailer? 对于这次购物，你在网上购买的可能性有多大？
16. Performance Risk
  • 很不同意
  • 不同意
  • 有些不同意
  • 一般
  • 有些同意
  • 同意
  • 很同意
The product quality may be lower than that advertised in the online store 产品质量可能会低于网上商店广告里宣传的
The product appearance may be different from the product picture shown in the online store 产品的外观可能不同于在网上商店展示的产品图片
The product dimension may be different from that advertised in the online store 产品的尺寸可能不同于网上商店的广告里所展示的
17. Financial Risk
  • 很不同意
  • 不同意
  • 有些不同意
  • 一般
  • 有些同意
  • 同意
  • 很同意
I would be concerned that the product in the online store may be more expensive than products in a different place 我会担心网上商店的产品可能比其他地方的产品更贵
If I bought a product from the online store, I may suffer monetary loss due to sales fraud 如果我从网上商店买了一个产品，我可能会因为销售欺诈而遭受金钱损失
18. Online Payment Risk
  • 很不同意
  • 不同意
  • 有些不同意
  • 一般
  • 有些同意
  • 同意
  • 很同意
I would be concerned as to whether the online store is equipped with a secrity monitoring tool 我会担心网上商店是否配备了安全监控工具
I would be concerned as to whether the oniine stare is equipped with a secuit y-enabled log-in process 我会担心网店是否配备了安全登陆程序
I would be concerned as to whether the anline stare approprietely manages customers' private information 我会担心网店是否妥善管理了顾客的私人信息
19. Delivery Risk
  • 很不同意
  • 不同意
  • 有些不同意
  • 一般
  • 有些同意
  • 同意
  • 很同意
If I bought a product from the online store, I would be concerned as to whether the product would be delivered to a wrong address 如果我在网上购买了一个产品，我会担心这个产品是否会被送到错误的地址
If I bought a product from the online store, I would be concerned as to whether the product would be lost during delivery 如果我在网上购买了一个产品，我会担心产品是否会在运输过程中丢失
If I bought a product from the online store, I would be concerned as to whether a wrong product would be delivered 如果我在网上购买了一个产品，我会担心是否会发错货
I sincerely appreciate your time and cooperation. Please check to ensure that you have answered all the questions. Thank you! 我真诚地感谢您的合作和您的时间。请确认您已经回答了所有的问题。 谢谢！
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