Dear friend: Hello! Thank you for taking time out of your busy schedule to support my work. This is a questionnaire on the satisfaction of users of Zara brand products. Please fill in truthfully according to your real wishes. The personal information involved in this questionnaire is only used for this academic research and will not be leaked. Please feel free to fill in. (Note: If you choose "Other" in the options, please try to add descriptions in the blank space)
Basic Information 1. Your gender: Male Fmale
2. Your age under 18 18~24 25~30 31~35 36~40 over 40
3. Your education: Junior high school and below Technical secondary school/high school Junior college Undergraduate Postgraduate and above
4. Your occupation is: Staff of agencies/institutions Corporate management personnel Enterprise employee Soldier Teacher Student Retired people Self-employed person 其他
5. Your income: ￥ 1000 and below 1000-1999 2000-2999 3000-3999 4000-4999 5000-10000 10000 and above
Customers' familiarity with Zara brand products 6. How much do you know about fast fashion clothing brands (such as ZARA) Fully knowing Basic knowing Do not know
7. The ways you get to know ZARA: Recommended by relatives and friends Physical store attraction Advertising and magazines Social media Don't know Others
8. How often do you buy products under the Zara brand (whether it is clothing or accessories)? Buy often Buy occasionally Never bought Others
9. So far, how many Zara brand products have you bought Under 3 3~5 5~10 Exceed 10
10. What other fast fashion brands do you know besides Zara? UR H&M Uniqlo Others
Product evaluation and customer satisfaction 11. What is your first impression of Zara products? The style is novel and fashionable Moderate price High quality Attractive product portfolio Fast update Others
12. What kind of product positioning do you think Zara products belong to? High-end luxury jewelry Light luxury Fast fashion, parity Advanced Minority Others
13. From the perspective of the quality perception of Zara products, how do you evaluate it? The quality of the brand's products is high The quality of the brand is better than other similar products The product quality is average Dissatisfied with the quality Don't know Others
14. What do you think about the pricing of ZARA brand products? Expective Slightly higher Parity Low price
15. The update speed of Zara products Fast update Faster than average Normal speed Update slowly Others
16. What do you think of Zara's product portfolio? High practicality, very satisfied Have a favorite item, quite satisfied Average evaluation No favorite item, not satisfied Poor product mix, very dissatisfied Others
About the customer audience of Zara products 17. What was your per capital consumption when you went shopping at Zara? ￥ 150 and below 150-250 250-350 350-450 450 and above Don't know
18. 您认为您是作为Zara客户群体中的哪一类？ 想要追求时尚群体 追求产品质量群体 简简单单随意买 追求性价比群体 其他
19. Do you think this level of per capital consumption is reasonable? Does it match its products as a whole? Reasonable and very good value for money Relatively reasonable, the product and service level can accept such a price On the expensive side, although the shopping experience and its products are not bad Too expensive to accept such a price
Overall customer evaluation 20. What do you think is the most attractive part of Zara products? Fashionable and unique Product updates are fast and ahead Practical product portfolio High product quality Attractive price Good reputation Others
21. 相比于其他同类行业的品牌，您对Zara产品的满意点？ 款式时尚 产品更新快速 产品组合实用 产品质量高 价格适中 口碑不错 其他
22. 您对Zara品牌的产品整体是否满意？ 非常满意 满意 一般 不太满意 非常不满意
23. 你认为Zara在其产品方面还存在以下哪些问题？ 质量不佳 定价偏高 设计款式不够新颖，时尚 产品更新速度慢 产品的受众较少 产品组合少 试衣体验感差 价格贵 服务水平参差不齐 服务过于热情 其他
24. Do you have any suggestions for Zara's products?