西式快餐市场调查问卷

Dear Sir or Madam, In order to better understand the Chinese market for Western fast food, we have designed this survey. This is a school project from SJTU and the survey will not be used for commercial purposes. Participation is anonymous. We thank you so much for taking your time to answer the questions!
尊敬的先生/女士: 为了进一步了解西式快餐在中国的现状,我们设计了以下调查问卷。此问卷用于上海交通大学作业,不做任何商业用途。所填信息将会被严格保密。谢谢您宝贵的时间和意见!
1. Which City in China do you currently live in? 您目前居住在中国哪一个城市?
2. Your age 您的年龄
3. Do you know the American fast food brand Johnny Rockets? 您认识美国快餐品牌Johnny Rockets吗?
4. How familiar are you with the American culture? 您是否了解美国文化?
5. Do you eat hamburgers? How frequently do you eat hamburgers? 您是否吃汉堡?频率是多少?
6. How do you consume Western fast food? 您在什么情况下会选择吃汉堡?
7. Which of the following aspects are important to you when consuming hamburgers or other Western fast food items? 您买汉堡或其他西式快餐时会重视什么?
  • very important 非常重要
  • important 重要
  • indifferent 不关心
  • not very important 不重在
  • not important 完全不重要
food safety and origin of the ingredients 食品安全和食材来源
healthiness of the dish 食品营养价值
appriopriate for a children 适合小朋友
visual appeal 食品外观
authentic American taste 地道美式口味
suitable to Chinese palate 符合中国口味
8. How do you feel about milkshakes? 您对奶昔的态度是?
9. How much would you pay for a premium hamburger? 您愿意为一个高档汉堡付多少钱?
10. Which of the following hamburger restaurant's interior design styles would you find appealing? 以下哪一些汉堡餐厅装饰风格您觉得合适?
11. How do feel about these aspects when thinking about a fun and enjoyable dining environment? 对于舒适愉快的用餐环境,您对以下这几点有什么想法?
  • very important 非常重要
  • important 重要
  • indifferent 不关心
  • a little bit important 不重要
  • not important 完全不重要
spacious seating area 宽敞的环境
atmosphere 用餐氛围
appealing to children 适合小朋友
engaging and friendly waiters 热情友好的服务态度
fun dance break by waiters 娱乐表演(舞蹈)
12. Where would you expect a hamburger store? 您希望在什么地方开设快餐店?
13. Which platforms do you use to gather information about a restaurant?您通常从哪些平台获取餐厅信息?
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