Luckin Coffee Experiential Marketing Strategy Survey Questionnaire


Dear interviewees:
Shalom:
I am Ningxia university college of international education business management of an undergraduate, I choose from the perspective of consumers, in view of starbucks (Luckin) experiential marketing problems as my GU 2 paper, to obtain information, understand your experience of starbucks (Luckin) coffee, I now design this questionnaire, designed to your experience of starbucks (Luckin) coffee a questionnaire survey, hope you can take a little time to fill in this questionnaire.
This questionnaire is only used for research in this paper and is not used for other purposes. I will keep your information confidential wholeheartedly.
1. Your gender
2. Your age
3. Your career
4. Your income（RMB）
5. How often do you buy the Luckin coffee products offline?
6. Visual experience (Is the store structure design, color collocation and other comfortable?)
Unsatisfied(1)
Satisfied(5)
7. Olfactory experience (Whether the store smell is uncomfortable？）
Unsatisfied(1)
Satisfied(5)
8. Taste experience (Is the product taste satisfactory?）
Unsatisfied(1)
Satisfied(5)
9. Does the store create a warm atmosphere?
Unsatisfied(1)
Satisfied(5)
10. How is the service quality and concern of the shop assistants?
Unsatisfied(1)
Satisfied(5)
11. Do you experience  a lifestyle change in the store environment?
Unsatisfied(1)
Satisfied(5)
12. Do you get a very good decompression effect here?
Unsatisfied(1)
Satisfied(5)
13. Can you enjoy your time quietly if you are lonely?
Unsatisfied(1)
Satisfied(5)
14. Can it reflect the consumption level of customers to some extent?
Absolutely not(1)
Yes(5)
15. Do customers feel a sense of belonging in this environment?
Absolutely not(1)
Yes(5)
16. Is this effective to experience coffee culture?
Absolutely not(1)
Yes(5)
17. Can it reflect the value orientation of customers and the brand?
Absolutely not(1)
Yes(5)
18. What do you think Luckin coffee can improve in improving the consumption experience?
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