1. What is your gender? Male Female Other
2. What is your age? 18-24 25-34 35-44 45-54 55-64 65 or above
3. What is your monthly income? Less than 5,000 RMB 5,000-10,000 RMB 10,000-15,000 RMB 15,000-20,000 RMB 20,000-30,000 RMB More than 30,000 RMB Prefer not to say
4. What is your highest level of education? High school or below College degree Master's degree Doctorate degree
5. What is your occupation? Student White-collar worker Blue-collar worker Self-employed Unemployed Retired Other
6. On average, how many times did you typically go to the movie theater per month before the pandemic (before December 2019)? Often Seldom Never I cannot remember
7. On average, how many times did you typically watch movies through online streaming platforms per month before the pandemic (before December 2019)? Often Seldom Never I cannot remember
8. On average, how many times did you typically go to the movie theater per month during the pandemic (from December 2019 to December 2022)? Often Seldom Never I cannot remember
9. On average, how many times did you typically watch movies through online streaming platforms per month during the pandemic (from December 2019 to December 2022)? Often Seldom Never I cannot remember
10. On average, how many times did you typically go to the movie theater per month after the pandemic (after December 2022)? Often Seldom Never I cannot remember
11. On average, how many times did you typically watch movies through online streaming platforms per month after the pandemic (after December 2022)? Often Seldom Never I cannot remember
12. Have you watched movies this year? Yes No
13. Which do you prefer, watching movies online or in movie theaters? Online Movie theaters No preference
14. What factors do you consider when choosing to watch a movie? (Select all that apply) Convenience Cost Movie experience Movie genre Reviews and ratings Cast and crew Recommendations from friends or family Availability on streaming platforms or in cinemas Comfort Others (please specify)
15. Have you noticed any changes in your movie viewing behavior since the pandemic? Yes No
16. Is there anything else you would like to share about your movie viewing?
17. Please choose the third choice for this question. 1 2 3