阿联酋航空品牌形象在吸引和留住消费者的作用问卷调查
1. What is your age range?
18-24 years old
25-34 years old
35-44 years old
45-55 years old
55+ years old
2. What is your gender?
Male
Female
Other
3. Approximately how many times per year do you travel by air?
1-2 times
3-5 times
6-10 times
More than 10 times
4. What do you usually travel for?
Business
Tourism
Visiting family and friends
Other
5. Do you usually travel alone or with family/friends?
Solo
Family
Friend(s)
Other
6. What are the most important factors you look for when choosing an airline?
Cost
Frequency of flights
Quality of service
Loyalty programmed
Safety record
7. Have you travelled with Emirates before?
Yes
No
8. If you will choose Emirates then what is the reason? (Multiple choice)
Quality of service
Price
Flight arrangements
Loyalty programmed
Other
9. In your opinion, in which of the following areas does Emirates excel? (Multiple choice)
Customer Service
Safety record
Comfort
Price
Route network
10. How much do you think Emirates' brand image influenced your choice of airline?
Very much
Somewhat
No influence
11. How satisfied are you with the service provided by Emirates?
Very satisfied
Usual
Dissatisfied
12. What aspects of the service are you most satisfied with? (Multiple choice)
Boarding process
Seat comfort
In-flight entertainment
Catering
Customer Service
13. Where do you feel Emirates needs to improve?
14. What do you think of Emirates' prices compared to the quality of its service?
Very reasonable
Slightly high
Too high
15. How would you rate the overall value offered by Emirates compared to other airlines?
Higher
Similar
Lower
16. Would you choose Emirates again?
Definitely
Possibly
Up in the air
Probably not
Not
17. Would you recommend Emirates to your friends and family?
Definitely
Possibly
Up in the air
Probably not
Not
18. If you don't choose Emirates anymore, what are the most likely reasons?
19. Do you have any suggestions or comments that can help Emirates improve the quality of its services and brand image?
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