尊敬的参与者，
感谢您抽出宝贵的时间参与我们的调查。疫情对我们的生活和消费习惯产生了深远影响。作为一家致力于提供高品质家居产品和愉悦购物体验的公司，宜家正在适应这些变化，并寻找新的增长机会。您的反馈对我们调整战略和改进服务至关重要。请分享您的购物体验和看法，帮助我们更好地满足您的需求和期待。您的回答将指导我们未来的发展方向，提升您的购物体验。您的个人信息将被严格保密，仅用于本次调查目的。
Dear participant,
Thank you for taking the time to participate in our survey. The pandemic has had a profound impact on our lives and consumer habits. As a company dedicated to providing high-quality home products and enjoyable shopping experiences, IKEA is adapting to these changes and seeking new growth opportunities. Your feedback is crucial for us to adjust our strategies and improve our services. Please share your shopping experience and opinions to help us better meet your needs and expectations. Your responses will guide our future development and enhance your shopping experience. Your personal information will be kept strictly confidential and used only for the purpose of this survey.
1. 请问您有在宜家购物的经历吗？Do you have any shopping experience in IKEA? 是的，我曾在宜家购物过 Yes 不，我从未在宜家购物过 No
2. 您的性别是 . What is your gender?
男 Male 女 Female 其他 Other
3. 您的年龄是? What is your age? 18-25 25-35 35-45 45-55 55岁以上 above 55 不方便透露 inconvenient to disclose
4. 您的职业是？What is your occupation? 学生 Student 上班族 Office workers 自由职业者 A freelancer 退休人员 Retired people 其他 Other
5. 你在宜家购买产品时，更倾向于选择哪种购物方式？When you buy products in IKEA, what kind of shopping method do you prefer? A. 实体店购买 Onsite shopping B. 网上购买 Online shopping
6. 你觉得宜家的产品价格与性价比如何？What do you think of the price and cost performance of IKEA products? 非常合理 very reasonable 合理 reasonable 一般 normal 不合理 unreasonable 完全不合理 totally unreasonable
7. 你觉得宜家的产品在使用过程中易损坏吗？Do you think IKEA products are easily damaged during use? 是 Yes 否 No
8. 你觉得宜家的产品与环境保护的关系如何？How do you think IKEA's products relate to environmental protection? 非常注重环境保护 Be very concerned about 一般注重环境保护 General concern 不太注重环境保护 Less concerned
9. 你认为宜家的产品在市场宣传方面做得如何？How do you think IKEA's products are doing in terms of marketing? 非常好 excellent 好 good 一般 normal 差 poor 非常差 terrible
10. 您选择到宜家购物的主要原因是什么？What are the main reasons for choosing IKEA? 负担得起的价格 An affordable price 种类繁多的产品 A wide variety of products 现代化的设计选项 Modern design options 方便的地理位置 Convenient location 产品质量 Product quality 可口的美食 Delicious food
11. 您认为以下哪些因素可能会影响您购买宜家产品的意愿？Which of the following factors do you think might affect your willingness to buy IKEA products? 产品价格 Product price 产品设计和品质 Product design and quality 宜家的促销活动 An IKEA promotion 宜家的品牌声誉 IKEA's brand reputation 宜家在您所在地区的便利程度 How convenient IKEA is in your area 朋友或家人的推荐 Recommendations from friends or family 宜家的退换货政策 IKEA's return and exchange policy 宜家提供的家居装配服务 Home assembly services provided by IKEA 宜家在环保和社会责任方面的活动 IKEA's environmental and social responsibility activities 其他 Other
12. 您是否会因为宜家在您所在地区开设新店而增加购买宜家产品的可能性？
Are you more likely to buy IKEA products because IKEA is opening a new store in your area?会 Yes 不会 No
13. 您认为宜家应该采取哪些措施来提高销售量？What measures do you think IKEA should take to increase sales? (Multiple choice) 加大在线促销力度 Increase online promotions 加强线上购物体验 Enhance the online shopping experience 扩大产品线 Expand product line 提高客户服务质量 Improve customer service quality 加强市场营销活动 Strengthen marketing activities 加强线下实体店的布局和服务 Strengthen the layout and services of offline physical stores 其他 Others
14. 您认为宜家应该采取哪些措施来吸引更多顾客？What do you think IKEA should do to attract more customers? 推出更多具有吸引力的产品款式和系列 Launch more attractive product styles and series 提供更多个性化定制选项 More customization options available 扩大线上购物平台的功能和便利性 Expand the functionality and convenience of online shopping platforms 提供更多优惠和折扣活动 Offer more offers and discounts 加强社交媒体宣传和推广 Strengthen social media outreach and promotion 加强线下店面的体验和服务 Enhance the experience and service of offline stores 提供更多家居装配和设计咨询服务 More home assembly and design consulting services 推出独家限量版产品或合作款式 Launch exclusive limited edition products or collaborative styles 加大在环保和社会责任方面的宣传和实践 Strengthen publicity and practice in environmental protection and social responsibility 其他 Others
15. 请问您对宜家员工的表现满意程度如何？How satisfied are you with the performance of IKEA employees?
不满意 dissatisfy(1 )
满意 satisfy(5 )
16. 请问您认为宜家的产品在售后服务方面如何？ What do you think of IKEA products in terms of after-sales service?
不满意 dissatisfied (1 )
满意 satisfied (5 )
17. 基于您在宜家的购物体验，您会向其他人推荐宜家吗？Based on your shopping experience at IKEA, would you recommend IKEA to others?
不愿意 Unwilling (1 )
非常愿意 Willing (5 )
18. 您对宜家的品牌形象和企业文化有何印象？What is your impression of IKEA's brand image and corporate culture? 印象很好 excellent impression 印象较好 good impression 印象一般 normal 印象不好 bad
19. 您认为宜家的停车位是否充足？Do you think there are enough parking Spaces in IKEA? 是 Yes 不 No 不知道 Unknown
20. 请问您对宜家有任何其他建议或意见吗？ Do you have any other suggestions or comments on IKEA?