微博/微信营销对国外小众品牌的营销调查问卷
非常感谢您在百忙之中填写问卷。此问卷是用于研究国外小众品牌如何使用微博以及微信进行中国市场开拓的问卷调查。调查结果仅对于学术研究,您的资料会予以保密,请您放心作答,非常感谢您的配合。
1. 您的性别 (Your age)
男 (Male)
女 (Female)
2.您的年龄 (Your age)
18岁以下 (Under 18 years old)
18-25岁 (18-25 years old )
35岁以上 (35 years old and Older )
25-35 岁 (25-35 years old )
3.您的教育程度 ( Your education level)
高中及以下 ( High School)
大专 (Collage )
本科 (Bachelor Degree )
硕士及以上 (Master degree and above)
4.您的月收入 (monthly income )
5000以下 (Under 5000)
5000-10000
10,000-30,000
More than 30,000
没有固定收入 (Do not have regular income)
5.您使用微博的频率 (The frequency of using Weibo)
每天五次及以上 (Five times a day or more)
每天一/两次 (One or two times a day)
三/四天一次 (Every third or fourth day)
一个星期一次 (Once a week)
6.您查看微信公众号的频率 ( The frequency of using WeChat Official Account)
每天五次及以上 (Five times a day or more)
每天一/两次 (One or two times a day)
三/四天一次 (Every third or fourth day)
一个星期一次 (Once a week)
7.您主要关注的微博类型 (The type of Weibo account you are mainly concerned with)
感兴趣的公众人物微博 ( Public figure )
企业品牌微博 (Corporate brand )
朋友同学同事微博 (Friends, classmates, colleagues,)
时尚/小众品牌微博 (Fashion / Niche brand )
娱乐时尚资讯类微博 (Entertainment and fashion information )
财经、媒体类微博 (Finance)
8.您主要关注的微信公众号类型 ( (The type of WeiChat account you are mainly concerned with))
实时资讯 (Real-time News)
情感励志 (Emotions, inspirational)
时尚品牌资讯 (Fashion brand information)
博主美妆穿搭资讯 (Fashion Blogger )
娱乐时尚资讯 (Entertainment information)
文化教育 (Education information )
9 下面的题目请您一自实际认知情况对以下微博营销的认同度进行选择。(The following question should base on your own recognition of Weibo marketing)
非常不同意(Strongly disagree)
不同意(Disagree)
中立(Nature)
同意(Agree)
非常同意(Strongly Agree )
我对微博营销比较了解(I know more about Weibo marketing)
我对企业品牌的微博很感兴趣 (I am interested in brand account)
在选择关注的品牌微博时我注重口碑好的品牌(I will pay attention to the brand with good reputation)
我觉得企业品牌发布的微博信息比较容易阅读(I believe that the information post by the brand account is easier to read.)
我会主动搜寻公众人物推荐的产品活动信息(I will search the product activity information recommended by public figuer)
我会关注以及购买微博博主所推荐的产品 (I will subscibe and purchase products that recommended by Weibo bloggers.)
我会考虑购买微博上运用视频、微电影等方式进行宣传的产品(I will consider purchasing products that use video, microfilms , etc. to promote on Weibo.)
因微博营销影响而产生购买行为后,我会进行转发推荐、分享评价。(After the purchase through the Weibo marketing, I will forward the recommendation and share the evaluation.)
10 下面的题目请您一自实际认知情况对以下微信营销的认同度进行选择。(The following question should base on your own recognition of WeChat marketing)
非常不同意 (Strongly disagree )
不同意(Disagree)
中立(Nature)
同意(Agree)
非常同意(Strongly Agree )
我对公众号营销比较了解 (I know more about WeChat marketing)
我对企业品牌的微信公众号很感兴趣(I am interested in brand WeChat official account)
在选择关注的品牌时我注重口碑好的品牌(I will pay attention to the brand with the good reputation)
我觉得企业品牌发布的公众号信息比较容易阅读(I believe that the information posted by the brand account is easier to read.)
我会被好的公众号文案吸引 (I will attract by the excellent content)
我会关注并购买时尚公众号所推荐的产品(I will subscribe and purchase products that recommended by WeChat fashion bloggers)
我会主动搜寻公众人物推荐的产品活动信息(I will search the product activity information recommended by the public figure)
我会考虑购买公众号上运用视频、微电影等方式进行宣传的产品(I will consider buying products that use video, microfilms, etc. to promote on WeChat.)
因公众号销影响而产生购买行为后,我会进行转发推荐、分享评价(After the purchase through the WeChat marketing, I will forward the recommendation and share the evaluation)
11 您对以下哪些品牌有所了解 (Which of the following brands you may have the impression )
Everlane
Pedro
BearaBeara
Mulberry
Ted Baker London
都不曾了解 (None of Them)
12 您还从其他哪些平台了解过品牌信息 (Is thee any other social platform that you would like to learn the brand information )
小红书 (RED)
哔哩哔哩博主推荐 (BILIBILI)
美丽修行(Beauty )
知乎(Zhihu)
其他 (Other)
13 下面的题目请您一自实际认知情况对比微博和微信营销的认同度进行选择。(Please choosing the answer based on Weibo and WeChat marketing )
非常不同意Strongly disagree )
不同意(Disagree)
中立(Nature)
同意(Agree)
非常同意(Strongly Agree )
你认为微信公众号更能帮助你获得更多品牌咨询(WeChat official account can help you get more brand consultation.)
你认为微信公众号的内容比较值得信赖(the content published by WeChat account is more trustworthy.)
你认为微信公众号的内容更加准确性(the message of the WeChat account is more accurate.)
你认为微信公众号的信息比较难以发现(WeChat account is hard to find it through the search function)
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