微博/微信营销对国外小众品牌的营销调查问卷

非常感谢您在百忙之中填写问卷。此问卷是用于研究国外小众品牌如何使用微博以及微信进行中国市场开拓的问卷调查。调查结果仅对于学术研究,您的资料会予以保密,请您放心作答,非常感谢您的配合。 
1. 您的性别 (Your age)
2.您的年龄 (Your age)
3.您的教育程度 ( Your education level)
4.您的月收入 (monthly income )
5.您使用微博的频率 (The frequency of using Weibo)
6.您查看微信公众号的频率 ( The frequency of using WeChat Official Account)
7.您主要关注的微博类型 (The type of Weibo account you are mainly concerned with)
8.您主要关注的微信公众号类型 ( (The type of WeiChat account you are mainly concerned with))
9 下面的题目请您一自实际认知情况对以下微博营销的认同度进行选择。(The following question should base on your own recognition of Weibo marketing)
  • 非常不同意(Strongly disagree)
  • 不同意(Disagree)
  • 中立(Nature)
  • 同意(Agree)
  • 非常同意(Strongly Agree )
我对微博营销比较了解(I know more about Weibo marketing)
我对企业品牌的微博很感兴趣 (I am interested in brand account)
在选择关注的品牌微博时我注重口碑好的品牌(I will pay attention to the brand with good reputation)
我觉得企业品牌发布的微博信息比较容易阅读(I believe that the information post by the brand account is easier to read.)
我会主动搜寻公众人物推荐的产品活动信息(I will search the product activity information recommended by public figuer)
我会关注以及购买微博博主所推荐的产品 (I will subscibe and purchase products that recommended by Weibo bloggers.)
我会考虑购买微博上运用视频、微电影等方式进行宣传的产品(I will consider purchasing products that use video, microfilms , etc. to promote on Weibo.)
因微博营销影响而产生购买行为后,我会进行转发推荐、分享评价。(After the purchase through the Weibo marketing, I will forward the recommendation and share the evaluation.)
10 下面的题目请您一自实际认知情况对以下微信营销的认同度进行选择。(The following question should base on your own recognition of WeChat marketing)
  • 非常不同意 (Strongly disagree )
  • 不同意(Disagree)
  • 中立(Nature)
  • 同意(Agree)
  • 非常同意(Strongly Agree )
我对公众号营销比较了解 (I know more about WeChat marketing)
我对企业品牌的微信公众号很感兴趣(I am interested in brand WeChat official account)
在选择关注的品牌时我注重口碑好的品牌(I will pay attention to the brand with the good reputation)
我觉得企业品牌发布的公众号信息比较容易阅读(I believe that the information posted by the brand account is easier to read.)
我会被好的公众号文案吸引 (I will attract by the excellent content)
我会关注并购买时尚公众号所推荐的产品(I will subscribe and purchase products that recommended by WeChat fashion bloggers)
我会主动搜寻公众人物推荐的产品活动信息(I will search the product activity information recommended by the public figure)
我会考虑购买公众号上运用视频、微电影等方式进行宣传的产品(I will consider buying products that use video, microfilms, etc. to promote on WeChat.)
因公众号销影响而产生购买行为后,我会进行转发推荐、分享评价(After the purchase through the WeChat marketing, I will forward the recommendation and share the evaluation)
11 您对以下哪些品牌有所了解 (Which of the following brands you may have the impression )
12 您还从其他哪些平台了解过品牌信息 (Is thee any other social platform that you would like to learn the brand information )
13 下面的题目请您一自实际认知情况对比微博和微信营销的认同度进行选择。(Please choosing the answer based on Weibo and WeChat marketing )
  • 非常不同意Strongly disagree )
  • 不同意(Disagree)
  • 中立(Nature)
  • 同意(Agree)
  • 非常同意(Strongly Agree )
你认为微信公众号更能帮助你获得更多品牌咨询(WeChat official account can help you get more brand consultation.)
你认为微信公众号的内容比较值得信赖(the content published by WeChat account is more trustworthy.)
你认为微信公众号的内容更加准确性(the message of the WeChat account is more accurate.)
你认为微信公众号的信息比较难以发现(WeChat account is hard to find it through the search function)
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