直播带货中吸引客户购买意愿的因素研究
1. 您的性别：
男
女
2. 您的年龄段：
未成年
18～30
30～60
60以上
3. 你的最高学历是
高中及以下
本科
硕士
博士
其他
4. 你的年收入情况水平
10万以下 人民币
10万～50万 人民币
50万及以上 人民币
5. 主播的产品推荐，如产品类别，与我自己的需求和偏好保持一致。
The anchor's product recommendations, such as product categories, align with my own needs and preferences.
否(
0
)
是(
7
)
6. 主播的独特直播风格引起了我对购物的兴趣
The anchor's unique broadcasting style arouses my interest in shopping
否(
0
)
是(
7
)
7. 主播真诚和蔼的直播态度，让我很想看主播（他/她）的直播
The anchor's genuine and affable demeanor makes me want to watch the anchor's live broadcasts.
否(
0
)
是(
7
)
8. 该主播在直播平台或者其他相关领域是出名/著名的
The anchor is well known to everyone on the live-streaming platform or in related fields.
否(
0
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是(
7
)
9. 我有兴趣购买网红主播/名人等主播通过直播中推荐的产品
I am interested in buying the product that the digital celebrity
an
chor
sent through live streaming.
否(
0
)
是(
7
)
10. 这位主播能在产品介绍的过程中，与观众进行有效的沟通介绍
This anchor is able to effectively communicate with the viewer during the process of introducing products.
否(
0
)
是(
7
)
11. 主播的互动和回应与观众提出的问题有密切关联
The interaction and responses of the anchor are closely related to the questions raised by the viewer
否(
0
)
是(
7
)
12. 在观看直播时，我可以很容易与主播或者其他观众交流和分享意见
When watching a live-stream, I can exchange and share opinions with the streamer or other audiences easily.
否(
0
)
是(
7
)
13. 直播时主播能够提供专业的产品点评吗？
Can the live anchor provide professional reviews of the product?
否(
0
)
是(
7
)
14. 直播时主播是否会与消费者提出的产品问题进行沟通？
Will the anchor communicate with consumers regarding questions about the
product?
否(
0
)
是(
7
)
15. 电商带货直播动态和内容吸引到了我
The dynamic and engaging content of live streaming e-commerce made it intriguing for me
否(
0
)
是(
7
)
16. 看直播很有趣
Watching a live-stream is entertaining.
否(
0
)
是(
7
)
17. 看直播可以让我放松
Watching a live-stream relaxes me.
否(
0
)
是(
7
)
18. 看直播给了我很多享受或者说给了我快乐
Watching live-streams provides me with a lot of enjoyment, or gives me happiness.
否(
0
)
是(
7
)
19. 我喜欢看直播带来的兴奋感
I enjoy the excitement associated with watching the live streams.
否(
0
)
是(
7
)
20. 主播对产品的特点和目标受众有清晰的了解，这可以帮助我购买合适的产品
The anchor has a clear understanding of the characteristics and target viewers of the product, which can help me purchase suitable products
否(
0
)
是(
7
)
21. 主播在推荐产品和相关领域，有专业技能，可以为我提供有价值的信息
The anchor has professional skills in recommending products and related fields and can provide me with valuable information.
否(
0
)
是(
7
)
22. 一个直播的主播，能对产品的问题给出专业的回答
Can a live anchor give professional answers to questions about a product?
否(
0
)
是(
7
)
23. 通过主播的推荐，你是否有更多的物品可以进行选择和比较
Through the anchor's recommendation, do you have more items to choose from and compare
否(
0
)
是(
7
)
24. 你能通过主播获得更多的信息来提高你的购物判断力嘛？
Can you get more information to improve your shopping judgment through the anchor
否(
0
)
是(
7
)
25. 电商直播让我感受到了购物过程中的快乐
The live-streaming e-commerce made me feel the joy of the shopping process.
否(
0
)
是(
7
)
26. 我认为直播平台提供了完整而详细的信息
I think the live streaming platform provide complete and detailed information about
否(
0
)
是(
7
)
27. 我认为直播平台为我的购买决策提供了准确及时的信息
I think the live streaming platform provide accurate and timely information for my purchasing decisions
否(
0
)
是(
7
)
28. 直播平台理解并适应了我的具体需求 T
he live-streaming platform understands and adapts to my specific needs
否(
0
)
是(
7
)
29. 电商直播平台的产品很经济实惠
The products of this live streaming platform are economical.
否(
0
)
是(
7
)
30. 你是否关注与产品/服务相关的促销活动
Do you pay attention to promotions related to products/services?
否(
0
)
是(
7
)
31. 直播平台的价格折扣让我觉得很省钱
The price discount on the live streaming platform makes me feel like saving money.
否(
0
)
是(
7
)
32. 和直播平台一起体验平台活动，让我觉得很实惠
Living with the platform to grab the activity makes me feel more affordable
否(
0
)
是(
7
)
33. 我从直播平台推荐的购物返点中得到好处
I feel benefited from the rebates recommended by the live streaming platform
否(
0
)
是(
7
)
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