滑雪旅游市场需求与设施优化调查问卷

第一部分:基础信息

Part1: Basic Information

1. 您的年龄:

Age

18岁以下Under 18 years old18-25岁 18-25 years old26-35岁26-35 years old36-45岁36-45 years old46岁以上Above 46 years old

2. 您的性别:

Gender

男 Male女 Female

3. 您的滑雪频率:

Skiing frequency

首次尝试First time每年1-2次1-2 times a year每年3-5次3-5 times a year资深滑雪爱好者（每年5次以上）Senior skiing enthusiast (5 or more times a year)

第二部分:瑞士采尔马托滑雪场体验调查

Part 2: Experience Survey of Swiss Zermatt Ski Resort

5.如果您去过采尔马托滑雪场，您选择采尔马托滑雪场的主要原因是？

若你没去过采尔马托滑雪场但对它感兴趣，它吸引你的特点在于？（可多选）

If you have been to the Zermatt, what are the main reasons for choosing to ski in the Zermatt? If you have never been skiing in the Zermatt but are interested in it, what are its characteristics that attract you? (Multiple Choice)

世界级雪道和高级滑雪设施World class ski slopes and advanced skiing facilities独特的自然景观（如雪山、冰川）Unique natural landscapes (such as snow capped mountains and glaciers)完善的配套服务（如住宿、餐饮）Comprehensive supporting services (such as accommodation and catering)当地特色体验Local characteristic experience国际知名度及推广营销International recognition and promotion marketing其他Others

6. 您认为采尔马托滑雪场最值得中国滑雪场学习的地方是?

如果您没有去过采尔马托滑雪场，请根据您的了解或对采尔马托滑雪场的印象选择。（可多选）

What do you think is the most worthwhile place for Chinese ski resorts to learn from the Zermatt Ski Resort?

If you have not been to the Zermatt Ski Resort, please choose based on your understanding or impression of the Zermatt Ski Resort. (Multiple Choice)

有吸引力的营销策略Attractive marketing strategy多元化的非滑雪活动（温泉、徒步等）Diversified non skiing activities (hot springs, hiking, etc.)高效的缆车和雪道管理系统Efficient cable car and snow trail management system完善的配套服务（住宿、餐饮）Comprehensive supporting services (accommodation, catering)本土特色融入旅游体验Integrating local characteristics into tourism experience其他Others

第三部分:对新疆可可托海滑雪场的了解调查

Part 3: Knowledge Survey of Keketuohai Ski Resort in Xinjiang

7. 您是否听说过或去过新疆可可托海滑雪场?

Have you heard of or visited the Keketuohai Ski Resort in Xinjiang?

是，曾去过Yes, I have been there before是，但未去过Yes, but I have never been there否No

8. 如果未去过，阻碍您前往的主要原因是?（多选）

If you have not been there, what are the main reasons that hinder you from going? (Multiple Choice)

交通不便Inconvenient transportation信息不足Lack of information价格偏高High price设施不完善Inadequate facilities缺乏吸引力Lack of attractiveness其他Others

9. 您希望可可托海滑雪场提供哪些服务?（多选）

What services would you like Keketuohai Ski Resort to provide? (Multiple Choice)

新疆民族风情活动（如歌舞、美食节）Xinjiang ethnic cultural activities (such as singing and dancing, food festivals)高性价比的冰雪旅游套餐High cost-effective snow tourism packages专业滑雪教学服务Professional skiing teaching services地质奇观游览(结合矿区、额尔齐斯河等)Geological Wonders Tour (Combining Mining Areas, Ertix River, etc.)其他Others

10.采尔马托以高效缆车系统闻名，若可可托海引入以下升级，您的兴趣如何?

Zermatt is known for its efficient cable car system. What would be your interest if Keketuohai introduces the following upgrades?

非常感兴趣Very Interested
感兴趣 Interest
一般General
不感兴趣Uninterested
非常不感兴趣 Very Uninterested

全景玻璃缆车 Panoramic glass cable car

缆车内提供免费WiFi Free Wife

加热座椅与防风设计Heated seats and windproof design

Part 4: Localization Preferences

12. 您认为吸引中国游客的滑雪场应具备什么（多选）

What do you think ski resorts that attract Chinese tourists should have？ (Multiple Choice)

便捷的交通（如直达航班/高铁）Convenient transportation (such as direct flights/high-speed trains)适合初学者的教学体系A teaching system suitable for beginners家庭友好设施（儿童托管、亲子活动）Family friendly facilities (childcare, parent-child activities)社交媒体友好（网红打卡点、线上互动）Social media friendly (internet celebrity check-in points, online interaction)其他Others

13. 您是否愿意为“滑雪+文化体验”组合产品支付更高费用?

Would you be willing to pay a higher fee for the combination product of "skiing+cultural experience"?

是 Yes否 No

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