浙江游戏产品国际竞争力调查问卷

语言选项（Language）

中文/Chinese英语/English

1.请问您的性别是？

男女

1.What is your sex?

MaleFemale

2.请问您的年龄是？

17岁及以下18-25岁26-30岁31-35岁36-40岁41岁及以上

2.What is your age?

17 years of age and younger18-25 years old26-30 years old31-35 years old36-40 years old41 years of age and above

3.请问您最近半年生活时间最长的城市/地区是？

国内一线城市（北上广深）省会城市、直辖市、经济特区（除北上广深）地级/县级城市乡镇农村东北亚（日本、韩国、蒙古等）东南亚（越南、新加坡、马来西亚等）亚洲其他部分（中东、中亚、南亚）欧美（欧洲、北美与澳大利亚）世界其他国家（拉丁美洲、非洲）

3.What is the city/region where you have lived the longest in the last six months?

Domestic first-tier cities (Beijing, Shanghai, Guangzhou, Shenzhen)Provincial capitals, municipalities directly under the Central Government, and special economic zones (except Beijing, Shanghai, Guangzhou, and Shenzhen)Prefecture-level/County-level citiesTownship ruralNortheast Asia (Japan, Korea, Mongolia, etc.)Southeast Asia (Vietnam, Singapore, Malaysia, etc.)Rest of Asia (Middle East, Central Asia, South Asia)Europe and the United States (Europe, North America and Australia)Rest of the world (Latin America, Africa)

4.请问您最近一年在游戏产品上的花费是？

01——100101——10001001——1000010001——100000100001及以上

4.How much did you spend on gaming products in the last year?

01——100101——10001001——1000010001——100000100001及以上You can fill in the currency unit in this space if it's not CNY.

5.请问您在手机/平板/电脑/游戏主机上玩过以下哪种类型的游戏？

战术竞技类（如PUBG、和平精英、堡垒之夜、荒野行动等）回合制RPG（如宝可梦系列、最终幻想系列、梦幻西游等）放置挂机类（如剑与远征、最强蜗牛、旅行青蛙等）沙盒类（如我的世界、泰拉瑞亚、饥荒等）模拟经营类（如动物森友会、星露谷物语、江南百景图等）女性向（如闪耀暖暖、奇迹暖暖、恋与制作人等）Roguelike类（如挺进地牢、元气骑士、贪婪洞窟等）ARPG（如黑神话：悟空、艾尔登法环、暗黑破坏神系列等）对战卡牌（如炉石传说、游戏王、影之诗等）消除类（如俄罗斯方块、开心消消乐、宾果消消乐等）枪战射击类（如CS：GO、无畏契约、彩虹小队、漫威争锋）战争策略类（如钢铁雄心4、部落冲突、率土之滨等）MOBA（如王者荣耀、英雄联盟、DOTA2等）即时制RPG（如魔兽世界、最终幻想14、剑网3等）棋牌类（如欢乐斗地主、欢乐麻将、三国杀OL等）卡牌类RPG（如阴阳师、FGO、月圆之夜等）自走棋（如金铲铲、云顶之弈、多多自走棋等）音游（如太鼓达人，Phigros、Deemo等）

5.Which of the following types of games have you played on your phone/tablet/computer/game console?

Tactical Competitive (e.g. PUBG, Peace Elite, Fortnite, Wilderness Ops, etc.)Turn-based RPGs (such as Pokémon series, Final Fantasy series, Fantasy Journey to the West, etc.)Place hang-up classes (e.g. Sword & Expedition, Strongest Snail, Traveling Frog, etc.)Sandbox classes (e.g. Minecraft, Terraria, Don't Starve, etc.)Simulated business (such as Animal Crossing, Stardew Valley, Jiangnan Baijingtu, etc.).Female-oriented (such as Shine Warm, Miracle Warm, Love and Producer, etc.).Roguelike (e.g. Advance Dungeon, Genki Knight, Cavern of Greed, etc.).ARPG (e.g. Black Myth: Goku, Elden Ring, Diablo series, etc.).Battle cards (e.g. Hearthstone, Yu-Gi-Oh, Shadow Verse, etc.)Match (e.g. Tetris, Happy Match, Bingo Match, etc.)Shootout shooters (e.g. CS:GO, Valorant, Rainbow Squad, Marvel Brawl)War Strategy (e.g. Iron Ambition 4, Clash of Clans, Shore of the Land, etc.)The MOBA (such as Honor of Kings, League of Legends, DOTA2, etc.)Real-time RPGs (e.g. World of Warcraft, Final Fantasy 14, Sword Net 3, etc.)Chess and card games (such as Happy Landlord Fight, Happy Mahjong, Three Kingdoms Kill OL, etc.)Card RPG (e.g. Onmyoji, FGO, Full Moon Night, etc.)Auto chess (such as Golden Shovel, Genting Game, Toto Auto Chess, etc.)Music games (such as Taiguda, Phigros, Deemo, etc.)

6.如果选一个您最偏爱的游戏类型会是____？（基于上一题的选项）

6.If you could pick a game genre that you like the most, it would be ____? (based on the options from the previous question).

7.您最常用于游戏的设备是？

手机平板电脑游戏主机

7. What device do you use most often for gaming?

Mobile phoneTabletComputerGame console

8.您玩过以下哪款浙江游戏产品？

黑神话：悟空梦幻西游阴阳师第五人格蛋仔派对梦三国大当家之路三国杀生死狙击三国：谋定天下天天狼人杀开心寻宝忍者必须死3

8. Which of the following Zhejiang game products have you played?

Black Myth: WukongFantasy Journey to the WestOnmyojiFifth personalityEgg Boy PartyDream Three KingdomsThe road to masteryThree Kingdoms killLife and death snipingThree Kingdoms: Plot the worldWerewolves kill every dayHappy treasure huntNinja Must Die 3

9.以下游戏内容越优质越能提升您的游戏体验。

非常同意
有点同意
一般
有点不同意
非常不同意

画面精美，优化卓越

操作流畅，适配性佳

游戏平衡精确，数值设计合理

内容深度丰富，重复可玩性高

加载速度快，设备兼容性强

付费机制公平，经济系统稳定

社交互动丰富，联机稳定

剧情沉浸感强，角色塑造丰满

难度曲线精妙，新手引导贴心

实时反馈，打击感震撼

独特创新玩法，差异化体验

反外挂与反作弊管控有力

内容更新频率适宜，质量上乘

音效与背景音乐契合度极佳，代入感强

社区氛围友好，玩家互动生态活跃

9. The higher the quality of the following game content, the more you can improve your gaming experience.

Agree
Slightly agree
Generally
Slightly disagree
Disagree

Beautiful graphics and excellent optimization

Smooth operation and good adaptability

The game is well balanced and the numerical design is reasonable

The content is rich in depth and high in replayability

Fast loading speed and strong device compatibility

The payment mechanism is fair and the economic system is stable

Rich social interaction and stable connection

The plot is highly immersive, and the characters are plump

The difficulty curve is exquisite, and the novice guide is intimate

Real-time feedback, shocking sense of impact

Unique and innovative gameplay, differentiated experience

Strong anti-cheating and anti-cheat control

The content is updated at an appropriate frequency and of high quality

The sound effect fits the background music well, and the sense of substitution is strong

The community atmosphere is friendly, and the player interaction ecology is active

10.以下宣传要素最容易引起您的消费（包括购买游戏和内购皮肤等）？

精美绝伦的实机演示画面，展现极致视觉效果知名游戏制作人或开发团队的背书独特且新颖的游戏玩法介绍，凸显创新性与热门IP联动或合作的宣传游戏获得权威奖项或专业媒体高度评价的信息高自由度玩法，可自定义角色、剧情走向等的描述首发即有丰富DLC或后续更新内容规划的承诺玩家好评如潮的口碑宣传截图展示游戏中丰富多样且稀有的道具、装备展示限时折扣、预购优惠等价格促销信息游戏支持VR、跨平台联机等前沿技术的宣传融入传统文化元素，且宣传中有文化解读亮点邀请知名电竞选手、主播参与试玩的宣传视频游戏内社交系统丰富，有多种互动玩法的介绍

10. What are the following promotional elements that are most likely to cause you to spend (including in-game purchases, in-app skin purchases, etc.)?

Exquisite demonstration screen of the actual machine, showing the ultimate visual effectEndorsement from a well-known game producer or development teamUnique and novel gameplay introduction, highlighting innovationPublicity of linkage or cooperation with popular IPsInformation that the game has received authoritative awards or is highly praised by professional mediaHigh degree of freedom of gameplay, you can customize the description of the character, plot direction, etcCommitment to rich DLC or content planning for subsequent updates at the first launchScreenshot display of word-of-mouth publicity with rave reviews from playersRich and rare items and equipment display in the gamePrice promotions such as limited-time discounts, pre-order offers, etcThe game supports the promotion of cutting-edge technologies such as VR and cross-platform onlineIntegrate traditional cultural elements, and there are cultural interpretation highlights in the publicityInvite well-known e-sports players and streamers to participate in the promotional video of the trialThe in-game social system is abundant, and there are a variety of interactive gameplay introductions

11.您玩过黑神话悟空吗？

是否

11.Have you ever played Black Myth:WuKong?

YesNo

12.以下哪种原因促使您购买了黑神话悟空？

大风刮来的热度：反DEI风波先进的技术：虚幻五引擎深厚的文化底蕴：西游记背景与实地采样多元的玩法设计：ARPG集大成之作丰富的游戏内容：每周目上百小时的内容玩家的口碑宣传：从游戏社区或朋友口中被人推荐国产大作的情怀：支持第一款国产3A大作有效的市场推广：官方视频和游戏up主的宣传

12.Which of the following prompted you to buy Black Myth:WuKong?

The heat of the wind: the anti-DEI stormAdvanced technology: Unreal Engine VProfound Cultural Heritage: Journey to the West Background and Field SamplingDiverse gameplay design: ARPG is the culmination of the gameRich game content: hundreds of hours of content per weekPlayer's word-of-mouth publicity: Recommended by someone from the gaming community or from friendsThe feelings of domestic masterpieces: support the first domestic 3A masterpiecesEffective marketing: official videos and promotion of game up masters

13.游玩时这些要素最让你满意。

满意
稍微满意
一般
稍微不满意
不满意

虚幻5引擎打造，高精度场景建模，光影效果逼真，文化古迹还原细腻，呈现电影级视觉体验。

战斗节奏紧凑，多架势与棍势组合，打击感强且反馈及时，战斗过程酣畅。

依托《西游记》IP，融入非遗、诗词、陕北说书等，场景、道具、角色全方位展现传统文化。

剧情基于《西游记》大胆创新，情节跌宕起伏，人物关系复杂且充满张力，极具沉浸感。

借鉴经典动作游戏，有“法术”“变身”等成长路径与多结局，玩法丰富。

加载快，设备兼容性佳，优化好，运行稳定无卡顿。

官方积极互动，社区玩家分享热情高，交流互助氛围良好。

13.These elements are the most satisfying when playing.

Satisfied
Slightly satisfied
Generally
Slightly dissatisfied
Dissatisfied

Created by Unreal Engine 5, high-precision scene modeling, realistic light and shadow effects, and delicate restoration of cultural monuments, presenting a movie-level visual experience.

The rhythm of the battle is compact, with a combination of multiple postures and stick positions, a strong sense of impact and timely feedback, and a hearty combat process.

Relying on the IP of "Journey to the West", it integrates intangible cultural heritage, poetry, storytelling in northern Shaanxi, etc., and shows traditional culture in an all-round way with scenes, props, and characters.

The plot is based on the bold innovation of "Journey to the West", the plot is full of ups and downs, the relationship between the characters is complex and full of tension, and it is very immersive.

Drawing inspiration from classic action games, there are growth paths and multiple endings such as "spells" and "transformations", with rich gameplay.

Fast loading, good device compatibility, good optimization, stable operation without lagging.

The official actively interacts, the community players share enthusiastically, and the atmosphere of communication and mutual assistance is good.

更多问卷复制此问卷