AI推荐与消费者购买行为问卷 | AI Recommendation & Buying Behavior Survey

感谢您参与本次问卷调查。本研究旨在探讨AI个性化推荐系统对消费者购物行为（包括冲动、犹豫和习惯性购买）的影响。本问卷完全匿名，所有信息仅用于学术研究，填写过程大约需要1-2分钟。
Thank you for participating in this questionnaire. This study aims to explore the impact of AI personalized recommendation systems on consumer shopping behavior, including impulsive, hesitant, and habitual purchasing. The questionnaire is completely anonymous and will take approximately 1-2 minutes.

请根据您的真实情况选择最符合的选项。除特别说明外，所有问题采用5点李克特量表：
Please answer according to your actual experience. Unless otherwise specified, all questions use a 5-point Likert scale:
1 = 非常不同意 | Strongly Disagree
2 = 不同意 | Disagree
3 = 一般 | Neutral
4 = 同意 | Agree
5 = 非常同意 | Strongly Agree

1. 我经常收到AI个性化推荐内容。
I frequently receive AI personalized recommendations.
2. 我觉得AI推荐内容对我有帮助。
I find AI recommendations helpful.
3. 在购物过程中，我常常关注推荐的商品。
I often pay attention to recommended products during the shopping process.

4. 当我看到吸引我的个性化推荐产品时，会突然有立刻购买的冲动。
When I see a personal recommendation of a product that attracts me, I suddenly feel the urge to buy it immediately.
5. 个性化推荐经常促使我做出计划外的购买。
Personalized recommendations often prompt me to make unplanned purchases.
6. 当我看到我感兴趣的推荐产品时，我很少认真考虑自己是否真的需要它们。
When I see the recommended products which I am interested in, I will rarely seriously consider whether I really need them.

7. 即使推荐的产品很吸引我，我通常仍会犹豫是否购买。
I usually hesitate to pay even if the recommended product is attractive to me.
8. 当我收到个性化产品推荐时，我更倾向于认真思考而不是立即购买。
When I receive personalized product recommendations, I tend to think deliberately rather than buying immediately.
9. 由于不确定感，我经常会推迟购买推荐产品。
I often delay buying recommended products due to the sense of uncertainty.

10. 当我收到推荐内容时，我倾向于反复购买类似的产品。
I tend to buy similar products repeatedly when I receive recommendations.
11. 如果AI推荐的是我经常购买的产品，我会习惯性地下单。
If the AI recommendation is a product I often buy, I will habitually place an order.
12. 如果AI推荐的产品不符合我的购物习惯，我会坚持原本的购买习惯，而不会根据推荐购买。
When the AI recommendation is different from my purchasing habit, I will stick to my original purchasing habit instead of purchasing according to the AI's recommendation.

13. 您的性别是？
What is your gender?
14. 您的年龄是？
What is your age?

15. 您的最高学历是？
What is your highest level of education?
16. 您平均每月线上购物频率是？
On average, how often do you shop online each month?

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