1. What is your age? o 18-24 years old o 25-34 years old o 35-44 years old o 45 years old and above
2. What is your gender? o Male o Female o Other
3. What is your occupation? o Student o Office worker o Freelancer o Entrepreneur o Other
4. What is your educational background? o High school or below o Bachelor's degree o Master's degree or above
5. What is your monthly disposable income (RMB)? o Below 3,000 yuan o 3,000-6,000 yuan o 6,000-10,000 yuan o Above 10,000 yuan Product Questions:
6. How often do you consume MIXUE products? o Daily o Several times a week o Several times a month o Rarely or never
7. Which MIXUE products do you usually purchase? (Multiple choice) o Bubble tea beverages o Ice cream o Seasonal drinks o Baked goods
8. Are you satisfied with MIXUE product quality? o Very dissatisfied o Dissatisfied o Neutral o Satisfied o Very satisfied
9. Do you think MIXUE's product variety meets your needs? o Yes o No
10. How satisfied are you with MIXUE product taste? o Very dissatisfied o Dissatisfied o Neutral o Satisfied o Very satisfied Price Questions:
11. What price range do you consider acceptable for MIXUE beverages? o Below 3 yuan o 3-6 yuan o 6-10 yuan o 10-15 yuan o Above 15 yuan
12. How does MIXUE's pricing strategy affect your purchase intention? o Great impact o Some impact o Little impact o No impact
13. Do you think MIXUE's pricing is reasonable? o Very reasonable, worth the price o Reasonable, meets expectations o Average, slightly lower than expected o Not very reasonable, too cheap o Unreasonable, quality concerns Place Questions:
14. How do you usually purchase MIXUE products? o In-store o Online delivery o Both
15. Do you think MIXUE store locations are convenient? o Very convenient o Convenient o Average o Inconvenient o Very inconvenient
16. How satisfied are you with MIXUE's online ordering experience? o Very dissatisfied o Dissatisfied o Neutral o Satisfied o Very satisfied Promotion Questions:
17. Do you pay attention to MIXUE's promotional activities? o Very attentive o Attentive o Average o Not very attentive o Not attentive
18. How much do MIXUE's promotional activities influence your purchase decisions? o Great influence o Some influence o Little influence o No influence
19. Which promotional activities do you prefer? (Multiple choice) o Social media campaigns o In-store promotions o Loyalty programs o Brand mascot/theme song o Limited-time offers
20. Would you recommend MIXUE to friends and family? o Definitely yes o Probably yes o Uncertain o Probably no o Definitely no Thank you for your participation!