The Hub Salon Customer Research Survey[复制]

SECTION A: FILTER & SCREENING

(Dichotomous question with routing)

1. Have you visited The Hub salon in Glasgow's west end for any service?
SECTION B: SERVICE EXPERIENCE 
(Hub Customers Only)
2. Are you professionally involved in the beauty/cosmetics industry
3. How many times did you visit Hub in the past year?
4. Which services have you used at The Hub? 
5. How important was environmental sustainability in your choice of The Hub?
6. Would you recommend The Hub to friends outside Glasgow?
SECTION C: PRODUCT ATTITUDES
(Scales and dichotomous questions)
7. Would you purchase beauty products under The Hub's own brand?
8. To what extent do you agree: "I prioritize eco-friendly beauty brands"
9. Premium you'd pay for sustainable products:
10. How would sustainable attributes affect your purchasing decisions for The Hub products?
  • Not at all influential
  • Slightly influential
  • Moderately influential
  • Very influential
  • Extremely influential
Recyclable packaging
Ethically sourced ingredients
Carbon-neutral production
Cruelty-free certification
11. How strongly do you agree: 'I actively seek natural/ethically sourced beauty products'?
12. Which product categories interest you? 
SECTION D: NON-CUSTOMER PERCEPTIONS 
(For respondents who skipped Section B)
13. How likely are you to try The hub after looking at their social media?
14. How important are sustainability claims when trying new beauty brands?

SECTION E: CLASSIFICATION
(Demographic questions)

15. Your current location:
16. Gender:
17. Age group:
18. How often do you use salon services?
19. Where do you primarily follow beauty brands? 
20. Please provide your email address for survey validation and optional follow-up (confidential): 
Thank you for your feedback!
 Your responses help us create better beauty experiences. Survey end.
更多问卷 复制此问卷