This questionnaire was used to investigate consumer consumption preferences for the imposition of a meat tax for scientific research. The questionnaire is voluntary. Only those over 18 years old are allowed to participate. The questionnaire was completely anonymous. All your information will be kept strictly confidential. The questionnaire takes approximately 15 minutes to answer. At the end of the questionnaire, you will get 30 yuan as our thanks for your participation in the questionnaire. If you have questions about the study, please contact the study leader, Group1.
This questionnaire is about your meat consumption preference for a meat tax, please answer truly.The survey results will be aggregated and feedback to relevant meat firms overseas, for them to consider their strategy for exporting to Chinese market in the future, and thus possibly impact imported meat in Chinese market.
Part I The frequency and habits about the consumption of meat.
Q1.In the past two years, how often have you consumed red meat (such as beef, mutton, pork, or related processed products)? A.7 times or more per week B. 4 - 6 times per week C. 1 - 3 times per week D. Hardly eat red meat (mainly consume white meat/vegetarian diet)
Q2. What approximate proportion of your total daily meat consumption (estimated by weight or frequency) does red meat (such as beef, mutton, pork, etc.) account for? A. More than 70% B. 40% - 70% C. 10% - 40% D. Less than 10%
Q3. Which specific types of red meat do you consume most frequently in your daily life? (Multiple choices allowed) A. Beef B. Mutton C. Pork D. Processed red meat E. Other red meat (please specify: )
Q4. Where do you usually buy red meat (freshly cut/processed products)? (Multiple choices allowed) A. Chilled meat section in large supermarkets B. Fresh meat stalls in farmers' markets C. Online cold chain platforms D. Community meat shops E. Others (please specify: )
Q5. When purchasing red meat, which factors most influence your choice? (Choose at least 1 and at most 3, ranked from highest to lowest priority) A. Price B. Freshness C. Taste and habits D. Health concerns E. Environmental awareness F. Brand/origin G. Others (please specify: )
Q6. In which scenarios do you most commonly consume red meat? (Multiple choices allowed) A. Daily home-cooked meals B. Dining out at restaurants C. Festivals/gatherings D. Ready-to-eat processed products E. Others (please specify: )
Q7. If the price of red meat rises, at what percentage increase would you start reducing your consumption? A.Less than 10% increase B.10% - 30% increase C.30% - 50% increase D.More than 50% increase E.will not reduce red meat consumption regardless of the price increase
Part II Demographics
Q8. Your gener: A. Male B. Female
9. Q9. You were born in _________ year. Q10.Your ethnicity: A.Han B.Manchu C.Mongolian D.Hui E.Tibetan F.Uyghur G.Others,（please specify:）
Q11. Your education degree is: A. High school (including vocational school) and under B. Associate degree of any post High school education C. College Bachelor degree D. Graduate degree E. Others, please specify
12. Q12. Including yourself how many adults (18 and older) ________ and how many children ______ lives in your household. Q13. Which categories does your household 2014 total income fall? A.under 50,000Yuan B.50,000 to 69,999 Yuan C.70,000 to 99,999 Yuan D.100,000 to 149,999 Yuan E.150,000 Yuan and above F. (can tell me your monthly average household income)
Q14. Did your household income change significantly in the last two years? A.increased B.no change basically C.decreased
Part III choice experiment
Q15. Suppose you are planning to purchase meat products. Based on the tax and product attributes below, which option would you prefer? A: Tax rate 10%; Organic product; Tax applies to purchases ≥15kg; Product category: Raw Meat B: Tax rate 20%; Conventional product; Tax applies to purchases ≥5kg; Product category: Processed Meats C: I would choose neither of these options
Q16. Suppose you are planning to purchase meat products. Based on the tax and product attributes below, which option would you prefer? A: Tax rate 10%; Organic product; Tax applies to purchases ≥15kg; Product category: Raw Meat B: Tax rate 20%; Organic product; Tax applies to purchases ≥5kg; Product category: Processed Meats C: I would choose neither of these options
Q17. Suppose you are planning to purchase meat products. Based on the tax and product attributes below, which option would you prefer? A: Tax rate 10%; Conventional product; Tax applies to purchases ≥10kg; Product category: Raw Meat B: Tax rate 10%; Organic product; Tax applies to purchases ≥5kg; Product category: Raw Meat C: I would choose neither of these options
Q18. Suppose you are planning to purchase meat products. Based on the tax and product attributes below, which option would you prefer? A: Tax rate 20%; Conventional product; Tax applies to purchases ≥5kg; Product category: Processed Meats B: Tax rate 20%; Organic product; Tax applies to purchases ≥10kg; Product category: Processed Meats C: I would choose neither of these options
Q19 To what extent do you believe your choices will be considered by the industry, and that collective consumer choices will influence future meat consumption frequency and tax policy formulation in China? A.Do not believe at all B.Barely believe C.Basically believe D.Somewhat believe E.Strongly believe
Part IV Environmental Awareness Q20. Are you an environmentalist? A. Yes B. No
Q21. Which of the following environmental protection taxes are you aware of? (Multiple choices allowed) A. Air pollutant tax B. Water pollutant tax C. Solid waste tax D. Noise tax E. Carbon tax F. Others
Q22. Are you aware that animal husbandry (such as cattle and sheep farming) and meat processing are among the major sources of global carbon emissions? A. Completely unaware B. Heard of it but not well-informed C. Moderately aware D. Relatively well-informed E. Very well-informed
Q23. How much do you think personal daily dietary choices (e.g., meat consumption) impact environmental protection? A. No impact B. Very little impact C. Moderate impact D. Relatively large impact E. Very large impact
Q24. A "red meat carbon tax" refers to a tax levied by the government on the production, sales, or consumption of red meat, aiming to reduce high-carbon meat consumption through price mechanisms and promote low-carbon diets. What is your level of support for this? A. Strongly oppose B. Oppose C. Neutral D. Support E. Strongly support
Q25. What are the main reasons for your support of a red meat carbon tax? (Multiple choices allowed) A. Promote environmental protection and reduce carbon emissions B. Guide the public to adopt a healthy diet C. The government can use the tax revenue for environmental projects D. Belief that high-carbon emission behaviors should bear more responsibility E. Others
Q26. What are the main reasons for your opposition to a red meat carbon tax? (Multiple choices allowed) A. Increases living costs, especially unfair to low-income groups B. Personal dietary choices should not be interfered with by policies C. Doubt about the policy's effectiveness (e.g., difficult to truly reduce carbon emissions) D. Red meat is a daily dietary necessity and hard to replace E. Others
Q27. If a red meat carbon tax is implemented, would you be willing to eat more white meat or try low-carbon alternative protein products such as plant-based meat or lab-grown meat? A. Definitely not B. Unlikely C. Not sure D. Probably will E. Definitely will
Q28. Do you have any additional comments or suggestions regarding the "red meat carbon tax" or "low-carbon diet policies"?
Thank you very much for participating in our survey.