服装品牌消费者市场调查
1. 您的性别是?What is your gender?
男 Male
女 Female
其他 Other
2. 您的职业是?What is your occupation?
学生 Student
企业职员 Corporate employee
创业者 Entrepreneur
自由职业者 Freelancer
其他 Other
3. 您
的每月收入或生活费是多少? What is your monthly income?
3000-5000 RMB
5000-10000 RMB
10000-20000RMB
20000以上 Above 20000 RMB
4. 您每月在服装上的消费金额约为?How much did you spend on clothing every month?
500以下 Below 500 RMB
500-1000 RMB
1000-5000 RMB
5000-10000 RMB
10000以上 Above 10000 RMB
5. 您购买服装的频率是?How often do you buy clothing?
每天 Everyday
每周 Weekly
每月 Monthly
每季 Every season
每年 yearly
6. 您一般在哪些渠道购买服装?Where do you usually buy clothing?
实体店 Offline store
线上购物平台 Online shopping platform
品牌官网 Brand official website
社交媒体平台 Social media platforms
其它 Other
7. 您购买服装时,主要考虑的因素有?What are the main factors you consider when you buy clothing?
价格 Price
款式 Style
质量 Quality
舒适度 Comfort
实用性 Practicality
性价比 Cost performance
品牌 Brand
其它 Other
8. 当你选择一个服装品牌时,最看重的因素有?
What are the main factors you consider when you chose a clothing brand?
品牌风格 Brand style
品牌理念 Brand concept
品牌知名度 Brand awareness
品牌口碑 Brand reputation
整体价格 Price range
独特的设计或工艺 Unique design or technique
明星/博主推荐 Celebrity or influencer recommendation
其它 Other
9. 您更喜欢什么风格的服装?What kind of style you like?
休闲 Casual
街头 Street fashion
运动 Sporty
通勤 commute
学院风 Proppy style
极简 Minilism
复古 vintage style
朋克 Punk
哥特 Gothic
洛可可 Rococo
其它 Other
10. 您是否愿意尝试不同的风格?Would you like to try different styles?
是 yes
否 no
11. 您的服装风格受到哪些因素影响?What are the main factors that influence your dressing style?
个性 Personality
生活方式 lifestyle
时尚流行趋势 Fashion trends
明星/博主 Celebrity/influencer
电影/电视剧 Film/TV series
其它 Other
12. 您觉得服装对个人形象的重要性?What do you think of the significance of clothing in terms of personal image?
很重要 Very important
比较重要 Important
一般 General
不重要 Not important
13. 您最常购买的服装品类?What type of clothing do you mostly buy?
上衣 Top
裤子 Pants
连衣裙 Dress
短裙 Skirt
外套 Outerwear
其它 other
14. 您是否会一直选择购买单一品牌?Will you always choose to purchase from a single brand?
是 yes
否 no
15. 您是否愿意购买新兴品牌的服装?Are you willing to buy the clothing of a new brand?
是 yes
否 No
16. 您是否看重产品的包装?是否更喜欢精美的包装?Do you value the packaging of the product? Do you prefer a more beautiful package?
是 yes
否 no
17. 您对服装的颜色有什么偏好?What are your preferences regarding the color of the clothing?
黑白灰 black/white/gray
冷色调 cool tone
暧色调 warm tone
中性色 Neutral color
其它 Other
18. 您对服装的材质有什么偏好?What are your preferences regarding the fabric of the clothing?
棉 cotton
麻 linen
丝绸 silk
羊毛 wool
缎面 satin
雪纺 chiffon
其它 Other
19. 您对服装的细节有什么偏好?What are your preferences regarding the detail of the clothing?
蕾丝 lace
缎带 ribbon
蝴蝶结 bow
荷叶边 ruffles
刺绣 Embroidery
印花 pattern
其它 Other
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