Dear dealers:
This questionnaire aims to understand the operation status and needs of dealers in the Nigerian automobile market, providing reference for optimizing market sales strategies. Your answers will be strictly confidential and used only for research and analysis. Thank you for your support and cooperation!
1. How long has your store been in operation? A. Less than 1 year B. 1-3 years C. 3-5 years D. More than 5 years
2. What are the main types of vehicles sold in your store? (Multiple choices) A. Sedan B. SUV C. Pickup truck D. Truck E. New energy vehicles F. Others (specify):
3. What is your approximate monthly sales volume? A. Less than 10 units B. 10-30 units C. 30-50 units D. More than 50 units
4. What factors do consumers care most about when buying a car? (Multiple choices) A. Price B. Fuel economy C. Durability D. Brand awareness E. After-sales service F. Others (specify):
5. Which car type will see the fastest demand growth in Nigeria in the next 1-2 years? A. New energy vehicles B. Economy sedans C. High-end SUVs D. Commercial trucks E. Others (specify):
6. What are your main sales channels? (Multiple choices) A. Offline showroom B. Online platform C. Corporate group purchase D. Partner recommendation E. Others (specify):
7. Which promotion method is most effective for boosting sales? A. Price discount B. Free gifts C. Financial benefits (e.g., low-interest loans) D. After-sales service packages E. Others (specify):
8. What are the main challenges in online sales? (Multiple choices) A. Low consumer trust B. Logistics difficulties C. High online traffic cost D. Lack of professional team E. Others (specify):
9. What are the main problems in car procurement? (Multiple choices) A. High import tariffs B. Long delivery cycle C. Exchange rate fluctuations D. Unstable supply E. Others (specify):
10. Any suggestions for developing Nigeria’s car sales market?
Thank you for your participation!