本问卷旨在研究抖音(Douyin)推荐算法对用户信息获取与媒介素养的影响,特别关注居住在农村或偏远地区的普通用户。问卷内容涉及您的使用习惯、对推荐机制的理解和态度。 本研究仅用于学术目的,您的参与完全自愿。问卷不收集任何可识别个人身份的信息(如姓名、联系方式),所有回答将匿名保存并严格保密。数据将在研究完成后妥善删除,不会用于任何商业用途。
This survey aims to investigate how Douyin’s recommendation algorithm affects users’ information access and media literacy, with a particular focus on ordinary users living in rural or remote areas. The questions cover your usage habits, understanding of the recommendation system, and attitudes towards it. This study is for academic purposes only, and your participation is entirely voluntary. No personally identifiable information (such as your name or contact details) will be collected. All responses will be stored anonymously and treated confidentially. Data will be securely deleted after the study is completed and will not be used for any commercial purposes.
1. 你的年龄范围是?What is your age range?
18–24岁 18–24 25–34岁 25–34 35–44岁 35–44 45岁以上 45 and above
2. 你目前居住的地区属于:What type of area do you currently live in?
城市中心 Urban city centre 城乡结合部 Suburban/semi-rural 农村或偏远地区 Rural or remote area
3. 你的最高学历是?What is your highest level of education?
小学或以下 Primary school or below 初中 Junior high school 高中或中专 Senior high school/vocational school 大学专科/本科 University diploma/degree 研究生及以上 Postgraduate or above
4. 你平均每天使用抖音的时长是?How long do you use Douyin on average per day?
少于30分钟 Less than 30 minutes 30分钟–1小时 30 minutes to 1 hour 1–2小时 1–2 hours 2小时以上 More than 2 hours
5. 你是否知道抖音“为你推荐”的视频是根据你的行为由系统推荐的?Do you know that Douyin’s “For You” videos are recommended based on your behaviour?
知道 Yes 不确定 Not sure 不知道 No
6. 你觉得以下哪些行为会影响你看到的视频内容?(可多选)Which of the following behaviours do you think affect the videos you see? (Select all that apply)
点赞视频 Liking videos 转发或评论 Sharing or commenting 观看时长 Watch time 搜索关键词 Search terms 关注账号 Following accounts 视频的发布时间 Time of video posting 我不清楚 I don't know
7. 你有意识地尝试过“改变”或“控制”自己看到的内容吗?Have you ever tried to change or control what content is recommended to you?
经常 Often 偶尔 Sometimes 从不 Never 不知道可以控制 I don't it could be controlled
8. 你是否信任抖音推荐的视频内容是真实且有价值的?Do you trust that the videos recommended by Douyin are accurate and valuable?
1 2 3 4 5
9. 你觉得你在抖音上看到的视频是:What do you think about the videos shown on Douyin?
所有人都一样 Same for everyone 和我的兴趣有关 Based on my interests 我不确定 I’m not sure
10. 你知道你可以通过“点击不感兴趣”“改变关注内容”等方式调整推荐吗?Do you know that you can influence your feed by clicking ‘not interested’ or changing what you follow?
知道 Yes 不知道 No 尝试过但没什么效果 Tried, but didn't work
11. 你认为你在抖音上看到的信息是否足够丰富?为什么?Do you think the information you see on Douyin is diverse enough? Why or why not?
12. 如果你有机会控制推荐内容,你希望改变什么?为什么?If you could control what is recommended to you, what would you change and why?
13. 你是否有过“刷到的内容都很相似”的感觉?你是如何应对的?Have you ever felt like the videos you see are very repetitive? How did you deal with it (if at all)?