Dear Participant, Thank you for taking the time to complete this survey. This questionnaire has been initiated by the China Lantern Academy International Itinerant Exhibition Project Team to understand international users' design expectations and preferences for the ‘China's Light’ brand logo.
1. Which continent does your country/region belong to? 2.Which country or region are you from? 3. Gender？ Male Female Other/Prefer not to say
4. Age？ 5. Your occupation category (single selection) Student Design/Creative Education/Research Culture/Arts Business/Management Industry/Engineering Service Industry/Services Retired Other (please specify)
6. Your level of familiarity with Chinese culture (single choice) Not at all familiar Not familiar Slightly unfamiliar Somewhat familiar Fairly familiar Familiar Very familiar
7. Length of your stay in China (single choice) Never visited China Short-term visit (less than 1 week) Medium-term stay (1 week–3 months) Long-term stay (3–6 months) Resided for over 6 months
8. Which of the following lantern exhibitions or light art performances have you attended? (Multiple selections permitted) Lyon Festival of Lights, France Vivid Light Festival, Sydney Berlin Light Festival Guangzhou International Light Festival Zigong International Dinosaur Lantern Festival Other (please specify) Never attended
9. Through which channels do you typically obtain information related to lanterns or light art? (Multiple selections permitted) News coverage Newspapers, magazines Online media Books and documents Live viewing Other (please specify) Never seen
10. What elements do you believe could be incorporated into the ‘China's Light’ brand logo? (Multiple selections permitted) Lantern Flame Beam/Halo Chinese characters Seal English letters Globe Latitude and longitude lines Traditional Chinese motifs Modern geometric shapes Other (please specify)
11. Which elements should be avoided in the design to prevent cultural misunderstandings or sensitivities? (Open-ended)
12. Which text presentation style do you prefer for the brand logo? (Single choice) Chinese only Combined Chinese and English English only No text, graphic only
13. Which overall style do you prefer for the logo? (Single choice) Minimalist style Modern style Hand-drawn style Retro style Traditional Eastern style Futuristic tech style Other (please specify)
14. Which colour scheme do you prefer for the logo? (Multiple selections permitted) Monochrome Colourful Similar hues Contrasting colours Complementary colours Gradient colours Other (Please specify)
15. Regarding the number of colours, which do you prefer? (Single choice) Monochrome 2–3 primary colours Multicolour (4 or more)
16. Regarding the slogan ‘A China Lantern Lights up the Whole World’, which approach do you consider most appropriate for international promotion? (Single choice): Retain the original Chinese phrase Provide an official English translation Localise the translation according to different countries/regions Other (Please specify)
17. What first comes to mind when you hear the name ‘China's Light’? (Open-ended)
18. What do you believe is the most crucial message conveyed by the ‘China's Light’ logo? (Multiple selections possible) Distinctive Chinese cultural characteristics Light and hope Technology and innovation Internationalism and inclusivity Artistry and aesthetic appeal Other (Please specify)
19. On the international stage, what characteristics do you believe a good cultural brand emblem should possess? (Multiple selections permitted) Clear and concise Distinctiveness and recognisability Cultural symbolism Cross-cultural comprehensibility Modernity and contemporary relevance Scalability and adaptability Emotional resonance Narrative quality and brand philosophy Other (please specify)
20. Please describe in one sentence the elements or aspects most favoured by consumers in your country/region？
21. What do you consider to be the greatest challenges in promoting Chinese lantern brands in your country/region? (Multiple selections permitted) Cultural differences Language barriers Distribution channels Price positioning Other (Please specify)
22. Should the opportunity arise, would you be inclined to follow or participate in ‘China's Light’ related activities? (Single choice) Not at all willing Not willing Slightly unwilling Neutral Slightly willing Willing Very willing
23. Should the final logo design align with your aesthetic preferences, would you be willing to share or recommend it on social media? (Single choice) Not at all willing Not willing Slightly unwilling Neutral Slightly willing Willing Very willing
24. Any additional suggestions or feedback regarding the ‘China's Light’ brand logo design? (Open-ended question)
25. Attention verification question: To ensure data quality, please select ‘Agree’. Decline Agree