Macau Ritz-Carltion Custmoers Database

1. What is your name?
2. Gender
3. Brithday
4. Annually income (mop)
5. Where are you from?
6.  Highest education 
7. What payment method did you use corresponding to the booking channel for this stay?
8. During your stay, what were the main uses of your additional consumption besides the room fee?
9. Approximately how many times have you stayed at high-end hotels (such as The Ritz-Carlton, Four Seasons, etc.) in the past 12 months?
10. Primary travel purpose
11. Traveling with
12. Religious affiliation
13. During your stay, did you proactively consult hotel staff for information (e.g., attraction recommendations, facility usage, service reservations, etc.)? 
14. If you had any consultation/help-seeking experience, how satisfied were you with the staff's response speed and problem-solving effectiveness?
15. Have you used the hotel's digital interaction services (e.g., mobile APP check-in, smart room control, online customer service)?
16. During your stay, which type of interaction with the hotel left the deepest impression on you (e.g., staff's proactive greeting, quick problem-solving, thoughtful service details, etc.)?
17. Did you encounter any inconvenience during the interaction (e.g., communication misunderstanding, unresponsive needs, etc.)? If yes, in which type of scenario?
18. Which detailed experiences in the guest room do you pay more attention to?
19. During your stay, if there was a moment that made you feel "more comfortable/pleasant than expected", what was it most likely?
20. When choosing a high-end hotel, will you prefer a specific hotel because of "unique cultural elements" (such as Macau's local characteristic decorations, Chinese-style service etiquette)?
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