探索人工智能代理中的创业意图：以中国北京Y代企业家为例

尊敬的参与者：

感谢您抽出宝贵时间参与本次研究。本问卷旨在支持一项学术研究，旨在探讨中国北京地区Y世代创业者在采用人工智能代理（AI agents）进行创业活动过程中的意向及其影响因素。

本研究的目标是考察社会支持、平台能力感知、感知易用性、对AI代理的态度、感知有用性以及采用AI代理的意向等变量，如何共同塑造数字商业背景下的创业参与行为。

参与本研究完全自愿，所有问卷信息将严格保密，仅用于学术研究目的。本问卷共分为以下几个部分：

第一部分：基本信息

收集您的基本人口统计特征与创业背景信息，以便更好地理解您的回答背景。

第二部分：社会支持

评估您在创业过程中从个人与专业网络中获得的支持程度。

第三部分：平台能力感知

测量您对AI驱动平台在创业活动中所具备功能与特征的主观感知。

第四部分：感知易用性

评估您在使用AI代理处理创业任务时的直观性与操作便捷性。

第五部分：对AI代理的态度

探讨您对AI代理在创业活动中作用的总体看法与接受程度。

第六部分：感知有用性

评估AI代理在提升创业效率、决策能力与业务绩效方面所发挥的作用。

第七部分：采用AI代理的创业意向

衡量您当前及未来在创业过程中使用AI代理的意愿和计划。

请您尽可能真实、准确地填写每一道题目。除非特别说明，所有题项均使用5点李克特量表进行评分：1 = 非常不同意，2 = 不同意，3 = 一般，4 = 同意，5 = 非常同意。

如在填写过程中有任何疑问，欢迎通过提供的联系方式向研究团队咨询。

您的意见对本研究具有重要价值，我们由衷感谢您的参与！

此致

敬礼！

填写说明：请在适当的选项处打 “✔”，并如实填写所有信息。

Part 1 Basic Information（基本信息）

1. What is your gender ? (您的性别)

Male (男)Female (女)

2. What is your age ? (您的年龄)

26~3031~3536~40

3. What is your highest level of education? (您的最高学历)

High school (高中)Bachelor’s Degree (学士学位)Master’s Degree (硕士学位)PhD (博士学位)Other (Please specify) (其他：请注明)

4. How many years of entrepreneurial experience do you have? (您有多少年的创业经验)

Less than 1 year(少于一年)1-3 year (1-3年)3-5 year (3-5年)More than 5 years (超过五年)

Which of the following digital commerce sectors best describes your current entrepreneurial project? (您目前的创业项目主要属于以下哪一类电子商务细分领域)

Online retail (e.g., Taobao stores, Douyin shops targeting end consumers) (在线零售。如淘宝店铺，抖音小店等面向消费者的销售)Social commerce (selling via social media platforms such as WeChat or online communities) (社交电商。如通过微信，社群等社交网络平台进行销售)Cross-border commerce (targeting overseas markets such as Amazon, Shopee, etc.) (跨境电商。面向海外市场如Amazon、Shopee等。)Content-based commerce (selling through livestreaming or short video content) (内容电商。通过短视频，直播带货等内容形式开展销售)Vertical niche commerce (focusing on a specific category, e.g., cosmetics, maternity, food)(垂直品类电商。专注某一领域如美妆，母婴，食品等)B2B commerce (business-to-business sales, e.g., 1688 platform) (B2B电商。企业对企业的商品或服务销售，如1688)Digital product sales (e.g., online courses, virtual goods, AI tools) (数字产品销售。如在线课程、虚拟商品、AI工具等)

Through which platform did you fill out this questionnaire? (您通过哪个平台填写此问卷?)

QQWechat (微信)Weibo (微博)Xiaohongshu (小红书)

Which of the following AI-driven technologies are most relevant or attractive to your entrepreneurial activities? (以下哪些人工智能驱动的技术与您的创业活动最相关或最具吸引力？)

AI Chatbots for customer service (用于客户服务的AI聊天机器人)AI-based recommendation systems (基于AI的推荐系统)Intelligent virtual assistants (e.g., Copilot, ChatGPT) (智能虚拟助手，例如Copilot、ChatGPT)Predictive analytics for business decision-making (用于商业决策的预测分析)AI-powered marketing automation tools (AI驱动的营销自动化工具)AI-generated content (e.g., text, images, code) (AI生成内容，例如：文本、图像、代码)Smart agents for supply chain or logistics (用于供应链或物流的智能代理) AI for personalized education or training (用于个性化教育或培训的AI)Natural Language Processing (NLP) applications (自然语言处理NLP的应用) Other (please specify) (其他请注明)

8. Part 2 Social support

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第2部分:社会支持

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

A1. When encountering challenges in AI agent-based entrepreneurship, some individuals in my digital network comforted and encouraged me. (我基于AI智能体的创业过程中遇到挑战时，我的数字社交网络中有些人安慰并鼓励了我。)

A2. When facing difficulties in using AI agents for entrepreneurship, some people in my online community listened to me and discussed my personal concerns. (在使用AI智能体进行创业遇到困难时，我的在线社区中的一些人倾听并讨论我的个人担忧。)

A3. When experiencing obstacles in AI agent-driven business activities, some individuals on digital platforms showed interest and concern for my well-being. (在AI智能体驱动的商业活动中遇到障碍时，某些数字平台上的人表现出对我的关心和关注。)

9. Part 3 AI agent attributes

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第3部分:AI智能体特征

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

B1. The AI agent can independently sense the state of the entrepreneurial environment. (AI智能体能够独立感知创业环境的状态。)

B2. The AI agent can autonomously recognize key elements relevant to my business activities. (Aaa智能体能够自主识别与我商业活动相关的关键要素。)

B3. The AI agent can monitor the entrepreneurial context without my direct involvement. (AI智能体可以在没有我直接参与的情况下监控创业环境。)

B4. The AI agent can autonomously suggest appropriate courses of action for my business decisions. (AI智能体能够自主建立适合我商业决策的行动方案。)

B5. The AI agent can independently recommend implementation strategies for my entrepreneurial tasks. (AI智能体可以独立推荐我创业任务的实施策略。)

B6. The AI agent can generate action plans tailored to the needs of my entrepreneurial activities. (AI智能体能够生成符合我创业活动需求的行动计划。)

B7. The AI agent can determine how to execute tasks related to my business operations. (AI智能体能够确定如何执行与我业务运营相关的任务。)

B8. The AI agent is capable of making business-related decisions autonomously. (AI智能体有能力自主做出与业务相关的决策。)

B9. The AI agent can perform entrepreneurial tasks without constant input from me. (AI智能体可以在无需我持续输入的情况下完成创业任务。)

B10. The AI agent enables real-time and parallel communication in my business processes. (AI智能体使我的业务流程中实现实时和并行通信成为可能。)

B11. The AI agent provides opportunities for me to respond and engage interactively. (AI智能体为我提供了响应和互动的机会。)

B12. The AI agent supports conversational interaction relevant to my business needs. (A智能体支持与我业务需求相关的对话交互。)

B13. The AI agent effectively gathers my feedback to enhance entrepreneurial support. (AI智能体能够有效收集我的反馈以增强创业支持能力。)

10. Part 4 Perceived ease of use of AI agents for entrepreneurship

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第4部分:感知AI智能体易用性

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

C1. The skills required to learn to operate AI agents for entrepreneurship would be easy to acquire. (学习操作AI智能体育进行创业所需的技能容易掌握)

C2. Interacting with AI agents for entrepreneurship would be flexible and manageable. (与AI智能体的交互具有灵活性且易于管理。)

C3. My interaction with AI agents for entrepreneurship would be clear and understandable. (我与AI智能体的交互是清晰且易于理解的。)

C4. Integrating AI agents into my current entrepreneurial practices would be easy. (将AI智能体整合到我当前的创业实践中是容易的。)

C5. It would be easy for me to become proficient in using AI agents for entrepreneurial tasks. (我能够轻松熟练的使用AI智能体完成创业任务。)

11. Part 5 Attitude toward adopting AI agents for entrepreneurship

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第5部分:对采用AI智能体创业的态度

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

D1. Using AI agents for entrepreneurship is entirely fascinating to me. (使用AI智能体进行创业让我感到非常着迷。)

D2. Among various entrepreneurial tools, I would prefer to use AI agents. (在各种创业工具中，我更倾向于使用AI智能体。)

D3. Adopting AI agents in my entrepreneurial activities would bring me greater satisfaction. (在我的创业活动中，采用AI智能体将使我感到更满足。)

D4. Using AI agents for entrepreneurship would provide me more advantages than disadvantages. (使用AI智能体创业带来的优势多于劣势。)

D5. If I have the opportunity and resources, I would like to adopt AI agents for my business ventures. (如果我有机会和资源，我愿意在我的创业中采用AI智能体。)

12. Part 6 Perceived usefulness of AI agents for entrepreneurship

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第6部分:感知AI智能体在创业中的有用性

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

E1. AI agents enable me to accomplish entrepreneurial tasks more quickly. (AI智能体可以让我更快速的完成创业任务。)

E2. AI agents improve my performance in managing entrepreneurial activities. (AI智能体提升了我在管理创业活动中的绩效。)

E3. AI agents enhance my effectiveness in running a business. (AI智能体增强了我开展业务的有效性。)

E4. AI agents help me make better business decisions. (AI智能体帮助我做出更好的商业决策。)

E5. AI agents make it easier to carry out entrepreneurial tasks. (AI智能体使我更容易地完成创业任务。)

E6. I find AI agents useful for supporting my entrepreneurial work. (我认为AI智能体对我的创业工作非常有帮助。)

13. Part 7 Intention to adopt AI agents for entrepreneurship

(Please draw a √，1-5 below the score that suits you to indicate 'strongly disagree strongly agree')

第7部分:采用AI智能体进行创业的意愿

(请在适合您的分数下方画√，1-5表示非常不同意 -非常同意)

F1. I find adopting AI agents for entrepreneurship highly appealing. (我认为采用AI智能体进行创业极具吸引力。)

F2. I intend to adopt AI agents to support my entrepreneurial activities in the near future.(我计划在不久的将来，采用AI智能体来支持我的创业活动。)

F3. I have serious doubts about using AI agents for entrepreneurship. (reverse-coded) (我对使用AI智能体进行创业存在严重疑虑，反向记分。)

F4. I am determined to integrate AI agents into my future business ventures. (我下定决心在未来的商业活动中整合AI智能体。)

F5. My professional goal includes using AI agents to develop entrepreneurial opportunities. (我的职业目标包括利用AI智能体开发创业机会。)

F6. I have a strong intention to adopt AI agents in my entrepreneurial endeavors. (我有强烈的意愿在我的创业过程中采用AI智能体。)

更多问卷复制此问卷