Part 1. Basic Information
Processed foods refer to foods that have been treated from raw ingredients through physical, chemical, or biological methods (such as adding ingredients), altering their natural state to extend shelf life, enhance flavor, or improve convenience . (e.g., hamburgers, pizzas, snacks, canned foods, self-heating hot pots, ham sausages)
加工食物 指通过物理、化学或生物方法处理原始食材（如添加配料 等），改变其天然状态以延长保质期、提升风味或便利性 的食品。（如汉堡，披萨，零食，罐头，自热火锅，火腿肠等）
1. Gender
性别
Male男 Female女
2. Age
年龄 18 19 20 21 ＞22
3. Age
年龄 18 19 20 21 ＞22
4. Your Monthly Disposable Income/Living Expenses
您的月均可支配收入 /生活费
0-1000RMB 1001-2000RMB 2001-3000RMB 3001-4000RMB ＞400RMB
Recognization 5. Your Extent of Understanding of the Definition of "Processed Food"
您对 “加工食品”的定义了解程度
Very Informed (Clear about different processing methods, classifications, and characteristics)非常了解（清楚不同加工方式、分类及特点） Basically Informed (Know common types of processed food)基本了解（知道常见加工食品类型） Slightly Uninformed (Only able to identify a few types of processed food)不太了解（仅能识别少数加工食品） Completely Uninformed (Do not know what processed food is)完全不了解（不清楚何为加工食品）
6. The Main Channels Through Which You Are Exposed to Processed Food in Daily Life (Multiple Choices Allowed)
您日常接触到加工食品的主要渠道（可多选）
Large Supermarkets (e.g., Walmart, Yonghui, etc.)大型超市（如沃尔玛、永辉等） Convenience Stores (e.g., 7-Eleven, Family Mart, etc.)便利店（如7-11、全家等） Online Shopping Platforms (e.g., Taobao, JD.com, Pinduoduo)线上购物平台（如淘宝、京东、拼多多） Food Delivery Platforms (e.g., Meituan, Ele.me)外卖平台（如美团、饿了么） Community Grocery Stores社区小卖部 Canteens/Restaurants食堂/餐厅 Others 其他
Part 2. Preference7. The Frequency of Your Consumption of Processed Food
您食用加工食品的频率
Every Day每天都吃 4-6 Times a Week每周4-6次 1-3 Times a Week每周1-3次 1-3 Times a Month每月1-3次 Almost Never几乎不吃
8. The Meal Time in Which You Consume Processed Food (Multiple Choices Allowed)
您食用加工食品的 时间 （可多选）
Breakfast 早餐 Lunch午餐 Dinner晚餐 Snack Time零食时间 Oversleeping 熬夜时 Traveling/Outing外出游玩/旅行时 Gathering/Sharing with Friends朋友聚会/分享时 Others其他
9. The Factors You Consider Most When Choosing Processed Food (Rank by Importance, 1 = Most Important, 5 = Least Important)
您选择加工食品时最关注的因素（按重要程度排序， 1为最关注， 5 为最不关注）
Taste and Flavor口感风味 Price 价格 Nutritional Content (e.g., Protein, Fat, Additive Content) 营养成分（如蛋白质、脂肪、添加剂含量） Brand Reputation 品牌口碑 Packaging Aesthetics包装颜值 Convenience 便利性
10. Your Monthly Consumption Amount on Processed Food
您每月在加工食品上的消费金额约为
＜100RMB 100-200RMB 201-300RMB 301-500RMB 501-1000RMB ＞1000RMB
11. Which Types of Processed Food Are You More Inclined to Choose (Multiple Choices Allowed)
您更倾向于选择哪种类型的加工食品（可多选）
Leisure Snacks(e.g., Potato Chips, Cookies, Spicy Strips)休闲零食类（如薯片、饼干、辣条） Staple Food Substitutes (e.g., Instant Rice, Frozen Dumplings)主食替代类（如即食米饭、速冻水饺） Processed Meat, Egg, and Dairy Products (e.g., Ham, Yogurt, Cheese)肉蛋奶加工类（如火腿、酸奶、奶酪） Convenient Ready-to-Eat Food (e.g., Self-heating Hot Pot, Instant Noodles)方便速食类（如自热火锅、泡面） Baked Pastries(e.g., Bread, Cake, Pastries)烘焙糕点类（如面包、蛋糕、糕点） Canned Food(e.g., Canned Fruits, Canned Meat)罐头食品类（如水果罐头、肉类罐头） Others其他
Part 3. Acceptance12. Overall, Your Extent of Acceptance of Processed Food
总体而言，您对加工食品的接受程度
Very acceptable非常接受 Relatively acceptable比较接受 Neutral中立 Relatively not acceptable比较不接受 Very not acceptable非常不接受
13. The Main Advantages of Processed Food in Your Opinion (Multiple Choices Allowed)
您认为加工食品的主要优势（可多选）
Convenient and Time-saving方便快捷，节省时间 Rich Taste and Diverse Flavors口感丰富，风味多样 Long Shelf Life, Easy to Store保质期长，便于储存 Affordable and Cost-effective价格实惠，性价比高 Multiple Brand Choices, Easy to Purchase品牌选择多，购买便利 Others其他
14. Your Concerns About Processed Food (Multiple Choices Allowed)
您对加工食品存在的顾虑（可多选）
Excessive Food Additives, Harmful to Health食品添加剂过多，危害健康 Severe Nutrient Loss, Inferior to Natural Ingredients营养流失严重，不如天然食材 High Oil, High Salt, High Sugar, Prone to Health Problems高油高盐高糖，易引发健康问题 Opaque Production Process, No Guarantee of Hygiene生产过程不透明，卫生无保障 Packaging Pollutes the Environment包装污染环境 Others其他
15. When You Learn That a Certain Processed Food Contains "Food Additives", Your Attitude Will Be
当您了解到某款加工食品含有 “食品添加剂”时，您的态度会
Not Mind at All, Purchase Normally完全不介意，正常购买 Slightly Hesitant, But May Still Purchase稍微犹豫，但仍可能购买 Relatively Repulsive, Prioritize Additive-free Products比较排斥，优先选择无添加产品 Refuse to Purchase, Consider It Harmful to Health坚决不买，认为有害健康
16. Which of the Following Measures Do You Think Can Improve Your Acceptance of Processed Food (Multiple Choices Allowed)
您认为以下哪些措施能提高您对加工食品的接受度（可多选）
Clearly Label Nutritional and Additive Information明确标注营养成分及添加剂信息 Reduce Additive Use, Launch "Natural/Additive-free" Products减少添加剂使用，推出“天然/无添加”产品 Improve Production Technology, Ensure Food Safety提升生产工艺，保障食品安全 Strengthen Brand Promotion, Popularize Scientific Knowledge of Processed Food加强品牌宣传，普及科学的加工食品知识 Reduce Prices, Improve Cost-effectiveness降低价格，提高性价比 Optimize Packaging, Make It More Environmentally Friendly and Portable优化包装，更加环保便携 Others其他
Part 4. Sources and Affective factors17. The Main Channels Through Which You Obtain Information About Processed Food (e.g., Safety, Nutrition) (Multiple Choices Allowed)
您获取加工食品相关信息（如安全性、营养性）的主要渠道（可多选）
Social Media (e.g., Tik Tok, Red Book, Weibo)社交媒体（如抖音、小红书、微博） Recommendations from Relatives, Friends, or Colleagues亲友/同事推荐 Food Packaging Instructions食品包装说明 News Reports/Popular Science Articles新闻报道/科普文章 Merchant Advertising and Promotion商家广告宣传 Advice from Professionals (e.g., Dietitians, Doctors)专业人士建议（如营养师、医生） Others其他
18. The Degree of Influence of the Following Factors on Your Acceptance of Processed Food (1 = Greatly Influenced, 5 = No Influence)
以下因素对您接受加工食品的影响程度（ 1为影响极大， 5 为无影响）
Health Preservation Concepts健康养生观念 Consumption Habits of People Around You身边人的消费习惯 Media/Online Reviews媒体/网络评价 Exposure of Food Safety Incidents食品安全事件曝光 Brand Trust品牌信任度
Part 5. Openning Questions19. What Suggestions Do You Have for the Development of China's Processed Food Industry?
您对中国加工食品行业的发展有哪些建议？
20. In Addition to the Above, Do You Have Any Other Opinions or Feelings About Processed Food?
除上述内容外，您对加工食品还有其他看法或感受吗？