农夫山泉饮品市场满意度调查问卷

尊敬的消费者，您好！我们正在进行一项关于农夫山泉旗下饮品的市场调查，旨在了解您对农夫山泉产品的认知、购买习惯及满意度等情况。您的回答对我们非常重要，请根据您的实际感受和情况如实作答。本问卷采用匿名方式进行，所有数据仅用于统计分析，我们将严格保密您的个人信息。感谢您的支持与参与！

1. 您的性别 Your gender

男 Male女 Female

2. 您的年龄 Your age group

请选择

3. 您最近一个月是否购买过农夫山泉旗下饮品 Have you purchased Nongfu Spring beverages in the past month

是 Yes否 No

4. 您购买过农夫山泉旗下的哪些饮品类型 What types of Nongfu Spring beverages have you purchased

饮用天然水 Drinking natural water矿泉水 Mineral water茶饮料（如东方树叶、茶π）Tea drinks (e.g.,Dongfang Shuye, Cha Pai)果汁饮料（如农夫果园、NFC果汁）Fruit juice drinks (e.g.,Nongfu Orchard, NFC juice)功能饮料（如尖叫）Functional drinks (e.g., Jianjiao)咖啡饮料（如炭仌）Coffee drinks(e.g.,Tanbing植物蛋白饮料 Plant protein drinks其他 Other

5. 您通常通过哪些渠道购买农夫山泉饮品 Through which channels do you purchase Nongfu Spring beverages?

大型超市/购物中心 Hypermarket连锁便利店（如全家、7-Eleven）Chain convenience store小型杂货店/夫妻店 Small grocery store电商平台（如淘宝、京东、拼多多）E-commerce platform自动售货机 Vending machine餐饮外卖平台 Takeout platform其他 Other

6. 请您对农夫山泉饮品以下方面的满意度进行评价 Please rate your satisfaction with Nongfu Spring beverages in the following aspects

非常不满意
不满意
一般
满意
非常满意

产品口感

产品包装设计

产品价格合理性

产品质量安全

产品种类丰富度

7. 您向他人推荐农夫山泉饮品的可能性有多大 How likely are you to recommend Nongfu Spring beverages to others

不可能

极有可能

8. 您认为农夫山泉饮品与同类竞品相比，最大的优势是什么 What do you think is the biggest advantage of Nongfu Spring beverages compared with similar competitors

品牌知名度高 High brand awareness口感更好 Better taste价格更具竞争力 More competitive price包装更吸引人More attractive packaging品质更可靠More reliable quality广告宣传更到位 Better advertising其他 Other

9. 您认为农夫山泉饮品目前存在哪些需要改进的地方 What areas do you think Nongfu Spring beverages need to improve currently

价格偏高 High price口感有待提升 Taste needs to be improved包装设计缺乏新意 Lack of innovation in packaging design产品种类不够丰富 Insufficient product variety促销活动较少 Fewer promotional activities购买渠道不够便捷 Inconvenient purchase channels其他 Other

10. 您平均每月在购买饮用水及饮料上的花费大约是多少 Approximately how much do you spend on purchasing drinking water and beverages per month on average

50元以下 Less than 50 yuan51-100元 51-100 yuan101-200元101-200 yuan201-300元 201-300 yuan301-500元 301-500 yuan500元以上 More than 500 yuan

11. 您是否关注农夫山泉的广告宣传或品牌活动 Do you pay attention to Nongfu Spring's advertising or brand activities

非常关注 Very concerned比较关注 concerned一般 Neutral不太关注 Not concerned完全不关注 Not very concerned

12. 您对农夫山泉品牌形象的整体印象如何 What is your overall impression of Nongfu Spring's brand image

非常好 Very good比较好Good一般 Neutral比较差 Poor非常差 Very poor

13. 您想农夫山泉推出什么产品 What kind of products would you like Nongfu Spring to launch?

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