Dear students,
This anonymous survey explores college students' "emotional consumption" (e.g., concerts, blind boxes, internet-famous restaurant check-ins). Data is for academic use only—your personal information is strictly confidential.
With 13 questions (3-5 mins), your honest answers are invaluable. Thank you for your time! Let's start~
1. Are you a current college student (including undergraduate and graduate students)? Yes No
2. In the past 3 months, have you had any "emotional consumption" (such as attending performances, buying cultural and creative products/blind boxes, checking in at internet-famous stores, urban walks, drinking milk tea/coffee, etc., for relaxation or pleasure)? Yes No
3. In the past 3 months, what are the most common types of emotional consumption you have engaged in (multiple choices allowed)? Performance/event tickets (concerts, music festivals, dramas, ball games, etc.) Urban walks/cultural check-ins (parks, museums, internet-famous scenic spots, etc.) Collections such as cultural and creative products/blind boxes/figurines Internet-famous catering/desserts and milk tea Video memberships/game top-ups/digital albums Beauty, fashion, and niche accessories (non-essential, just for liking) Others (please specify)
4. In the past 3 months, approximately how much did you spend on emotional consumption per month? 50 yuan or less 51-200 yuan 201-500 yuan 501-1000 yuan 1001 yuan or more
5. How frequently do you engage in emotional consumption? 1-2 times a week 2-3 times a month 1 time a month 1 time every 2-3 months Uncertain, depending on mood/opportunity
6. How effective do you think emotional consumption is in improving your mood？ 7. When choosing emotional consumption, what factors do you value most (please rank by importance, 1=most important, 4=least important)? Inner pleasure (your own happiness is the most important) Social sharing value (suitable for posting on Moments/discussing with friends) Uniqueness of experience (rarely seen in daily life, fresh and interesting) Cost-effectiveness (reasonable price, value for money)
8. What was your most recent emotional consumption item?
9. How did you feel about this consumption？ Worthwhile Disappointing Average
10. What are your views or suggestions on college students' emotional consumption? (e.g., Do you think it's easy to make impulsive purchases? Are there any cost-effective ways of emotional consumption?)
11. Your gender Male Female
12. Your grade Freshman Sophomore Junior Senior Graduate student (Master/PhD)
13. What is your approximate monthly living expense? 1500 yuan or less 1501-2500 yuan 2501-4000 yuan 4001 yuan or more
Thank you so much for your sincere sharing! This questionnaire has come to an end. Wish you a happy life and all the best!