本问卷属于伦敦时装学院消费者行为与内容策略课程研究项目。
研究目的是了解网红营销如何影响中国Z世代街头潮流消费者的购买行为。
所有回答均匿名，仅用于学术研究。
What is your age range? / 你的年龄范围是？
What gender do you identify as? / 你的性别是？
Which city do you currently live in? / 你目前居住在哪座城市？
How often do you use Social media? / 你使用社交媒体的频率是？
Which platform do you use most to follow streetwear trends? / 你主要通过哪个平台关注街头潮流？
Have you ever followed a streetwear influencer online? / 你是否关注过街头潮流类网红？
What type of influencer do you trust most? / 你最信任哪种类型的网红？
When you see influencer content, what attracts you most? / 当你看到网红内容时，最吸引你的是？
Have you ever bought a streetwear product after seeing it on TikTok or Red Note? / 你是否曾因抖音或小红书内容购买过潮流单品？
Do you prefer international or local (Guochao) streetwear brands? / 你更喜欢国际品牌还是国潮品牌？
How important is influencer credibility when you decide to buy? / 网红的可信度在你的购买决策中有多重要？
Do you believe influencers share authentic opinions about products? / 你认为网红的推荐是真实的吗？
Before buying influencer-promoted products, do you check comments or reviews? / 在购买前你会查看评论或测评吗？
How do you usually discover new streetwear brands? / 你通常如何发现新的街头品牌？
What motivates you most to buy streetwear? / 促使你购买街头服饰的主要原因是？
Do you think influencer marketing helps you make better purchase decisions? / 你认为网红营销是否帮助你做出更好的购买决策？
Do you feel overwhelmed by too many influencers promoting similar products? / 你是否觉得太多网红推广相似产品让人疲劳？
How likely are you to unfollow an influencer who seems too commercial? / 如果网红显得太商业化，你取关的可能性是？
Overall, how much do influencers influence your streetwear purchases? / 总体而言，网红对你购买潮流服饰的影响程度是？