Consumer Perception of Daliyuan Products



1. What is your gender
2. What is your age group
3.

Monthly Income (RMB)


4.

Occupation

*
5.

Snack Purchasing Frequency

*
6.

Have you purchased Daliyuan products before?

*
7. I believe that Daliyuan’s products are stable and reliable in terms of quality.
8.

Daliyuan’s products perform well in terms of taste and texture.


9.

Daliyuan regularly introduces new flavours or new products, which makes me perceive it as innovative

10. Daliyuan snacks are tastier.
11. Daliyuan brand’s products are reliable and perform as expected. 
12. Daliyuan brand offers products at a fair price.
13. The price of Daliyuan brand products is reasonable compared to its competitors.
14. The price of the Daliyuan brand reflects the quality of the products
15.
I get good value for the money spent on Daliyuan brand products.

16.
The price I pay for Daliyuan brand products matches what I receive.

17.
When Daliyuan consistently behaves ethically and honestly with its customers, it positively affects my perception of the brand. 

18.
I tend to choose Daliyuan products that help reduce environmental impact (e.g., recyclable packaging).

19. I prefer Daliyuan because it has a good reputation for caring for the environment.
20. I am willing to pay a little more for Daliyuan’s environmentally friendly products.
21.
I prefer Daliyuan as it contributes to environmental sustainability through its products or practices. 

22. This snack brand offers products that I consider beneficial for maintaining good health.  
23.
Eating this snack brand’s products can contribute to a healthier lifestyle.*

24. This snack brand’s products help to balance my diet or improve my nutrition. 
25. I believe this snack brand’s products are safe for regular consumption.
26. I believe traditional or natural snack options can be as enjoyable as mainstream snack brands.
27. Daliyuan has a strong personality.

28. Daliyuan has a strong image.
29. The intangible attributes of the Daliyuan brand are reason enough to buy it.   
30. Daliyuan provides high value in relation to the price we must pay for it.
31. Daliyuan is an extremely likeable brand.
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