Consumer Perception of BEAR Electric's Brand Image and Pricing Study

1. Do you give your consent for the use of your responses in this study?
2. What is your age range?
3. What is your gender?
4. What is your highest education?
5. What is your approximate monthly disposable income?
6. How often do you use social media platforms such as Rednote, Douyin, or WeChat?
7. Which platform do you use most to follow lifestyle brands or products?
8. Are you familiar with BEAR Electric brand?
9. Have you ever purchased any BEAR Electric products?
10. How often do you interact with BEAR’s content on social media?
11. Which of the following BEAR content types have you seen?
12. Please rate your agreement with the following statements about BEAR's visual cuteness
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s product appearance looks cute and playful
BEAR uses shapes and colors that give a cute impression
BEAR’s product design feels friendly and visually approachable
13. Please rate your agreement with the following statements about BEAR's affordability
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s products are priced reasonably for young consumers
I feel that BEAR offers good value for its price
BEAR gives me the impression of being an affordable lifestyle brand
14. Please rate your agreement with the following statements about BEAR's simplicity and ease of use
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s products look simple and easy to operate
The design of BEAR products emphasizes functionality and practicality
BEAR seems suitable for users who prefer straightforward, easy-to-use appliances
15. Please rate your agreement with the following statements about BEAR's warm and friendly style
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s visual style feels warm and comforting
BEAR’s brand personality appears friendly and approachable
BEAR gives a youthful and soft brand atmosphere
16. Please rate your agreement with the following statements about BEAR's youth appeal
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s product style matches the preferences of young consumers
BEAR feels like a brand designed for students or young professionals
BEAR’s brand tone and visuals appeal strongly to younger audiences
17. Please rate your agreement with the following statements about BEAR's desired material quality
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR should use higher-quality materials in its premium line
I expect BEAR’s premium products to feel solid and well-crafted
BEAR’s products should be made with more durable and premium components
18. Please rate your agreement with the following statements about BEAR's desired refined aesthetics
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s premium products should have a more refined and elegant appearance
I expect BEAR’s design to feel more sophisticated and high-end
BEAR’s premium line should present a visually luxurious style
19. Please rate your agreement with the following statements about BEAR's desired technology advancement
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s premium products should include more advanced technologies
I expect smart features (e.g., automation, app control) in BEAR’s premium line
BEAR should enhance its premium products with innovative functions
20. Please rate your agreement with the following statements about BEAR's desired durability and reliability
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s premium products should feel more durable
I expect BEAR’s premium appliances to withstand long-term use
BEAR should improve reliability in its premium product offerings
21. Please rate your agreement with the following statements about BEAR's desired perceived value and exclusivity
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s premium line should feel more exclusive and special
BEAR’s high-end products should deliver a stronger sense of value
I expect BEAR’s premium line to offer a unique identity compared to its current products
22. Please rate your agreement with the following statements about BEAR's brand consistency
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s communication is consistent across different platforms
BEAR’s core brand message remains the same regardless of the channel
BEAR’s brand personality is always recognizable
The tone and visuals used by BEAR feel uniform across campaigns
I rarely get mixed signals from BEAR’s communication
I find BEAR’s brand identity to be clear and stable
23. Please rate your agreement with the following statements about BEAR's emotional value
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s content evokes emotions that resonate with me
I feel personally connected to the stories BEAR shares online
BEAR’s marketing makes me feel understood as a consumer
The brand content reflects values or lifestyles I identify with
BEAR creates content that inspires or uplifts me emotionally
24. Please rate your agreement with the following statements about BEAR's platform fit
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
BEAR’s content feels natural for the platform I usually see it on
I think BEAR adapts its message well to different platforms
The posts I see on Rednote/Douyin/WeChat feel tailored for the medium
BEAR understands the culture and user habits of the platforms it uses
The content format and style suit the platform it’s posted on
BEAR doesn’t just copy-paste content across platforms
25. Please rate your agreement with the following statements about your brand identification with BEAR
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I feel a strong sense of connection to BEAR
When I see BEAR content, I feel it reflects something about me
I see BEAR as a brand that aligns with who I am
I feel proud to be a BEAR customer
BEAR represents a lifestyle I value
26. Please rate your agreement with the following statements about your eWOM intention regarding BEAR
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I would recommend BEAR to others on social media
I am likely to share BEAR-related content online
If someone asks me about BEAR, I would speak positively
I often mention BEAR in online conversations
I post comments or reviews about BEAR on digital platforms
27. Please rate your agreement with the following statements about your purchase intention regarding BEAR
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I would consider buying from BEAR in the near future
I am likely to purchase BEAR products again
BEAR is one of my top choices when shopping for small appliances
I would switch to BEAR even if other brands offer similar products
I feel confident spending money on BEAR
28. Please rate your agreement with the following statements about your social media engagement with BEAR
  • Strongly Disagree
  • Disagree
  • Neutral
  • Agree
  • Strongly Agree
I like or react to BEAR’s posts frequently
I comment on BEAR’s content on social platforms
I have tagged friends in BEAR’s posts or campaigns
I actively follow and check BEAR’s social media updates
I engage with BEAR during live events or stories
I save or bookmark BEAR’s posts for future reference
29. At what price would you consider this product to be so inexpensive that you would feel the quality is questionable?
30. At what price would you consider this product to be a bargain — a great buy for the money?
31. At what price would you consider this product to be getting expensive, but still worth considering?
32. At what price would you consider this product to be too expensive to consider purchasing?
33. At what price would you consider this product to be so inexpensive that you would feel the quality is questionable?
34. At what price would you consider this product to be a bargain — a great buy for the money?
35. At what price would you consider this product to be getting expensive, but still worth considering?
36. At what price would you consider this product to be too expensive to consider purchasing?
37. At what price would you consider this product to be so inexpensive that you would feel the quality is questionable?
38. At what price would you consider this product to be a bargain — a great buy for the money?
39. At what price would you consider this product to be getting expensive, but still worth considering?
40. At what price would you consider this product to be too expensive to consider purchasing?
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