University Students Ecommerce Platform Preference and Consumer Behavior Survey\n大学生对电商平台的选择偏好及消费行为问卷

1.What is your gender
2.What is your academic year
3.Which e-commerce platform do you use most frequently?
4.What is the primary reason for choosing this platform?
5.On average, how frequently do you shop on e-commerce platforms per month?
6.What is your average spending per order on e-commerce platforms?
7.What are the main categories of goods you purchase on e-commerce platforms?
8.In which scenarios do you typically make purchases?
9.Before making a purchase, how often do you actively compare prices across different platforms?
10.Do membership benefits (e.g., free shipping, discount coupons) on a platform encourage you to spend more there?
11.Compared to other platforms, how would you rate the 'logistics and delivery speed' of your most frequently used platform?
12.How satisfied are you with the 'after-sales service' (e.g., return and exchange process) of your most used platform?
13.Which method do you prefer for learning about product information?
14.In the next six months, how likely are you to switch your primary e-commerce platform?
15.How likely are you to recommend your most frequently used platform to a friend or classmate? (Please rate on a 0-10 scale)
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