Dear Visitor,
We are a research team from Guangxi Normal University, dedicated to exploring how Lijiang Stone Paintings—Guilin’s unique regional cultural treasure—can be better promoted to international tourists from the perspective of transcultural communication. This survey aims to understand your experience, perceptions, and needs regarding Lijiang Stone Paintings, with the goal of optimizing its international promotion paths.
The survey will take 10-15 minutes to complete. All your responses are strictly confidential and will only be used for academic research. No personal information will be disclosed or used for commercial purposes. Your participation is of great value to our study—thank you sincerely for your support!
尊敬的游客：
我们是广西师范大学研究团队，致力于从转文化传播视角出发，探索桂林特色地域文化载体 “漓江石画” 的入境旅游外宣优化路径。本次问卷旨在了解您对漓江石画的体验、认知与需求，为完善其国际传播策略提供依据。
问卷填写时长约10-15 分钟，您的所有回答将严格保密，仅用于学术研究，个人信息不会被泄露或用于商业用途。您的参与对本研究至关重要，衷心感谢您的支持！
1. What is your nationality?（您的国籍是？） China（中国） USA（美国） UK（英国） Australia（澳大利亚） Canada（加拿大） Japan（日本） South Korea（韩国） Southeast Asian countries（东南亚国家，可注明：） European countries (excluding UK, e.g., France, Germany)（欧洲国家，不含英国，如法国、德国，可注明：） Other countries/regions（其他国家 / 地区，可注明：）
2. What is the main purpose of your trip to Guilin?（您来桂林旅游的主要目的是？） Cultural experience (e.g., exploring local art, folk customs)（文化体验，如探索地方艺术、民俗） Scenic sightseeing (e.g., visiting Lijiang, Elephant Trunk Hill)（风光观光，如游览漓江、象鼻山） Leisure vacation（休闲度假） Business travel（商务出行） Other（其他，可注明：）
3. Have you heard of "Lijiang Stone Paintings" before arriving in Guilin?（抵达桂林前，您是否听说过 “漓江石画”？） Yes（是） No（否）
4. How long do you plan to stay in Guilin?（您计划在桂林停留多久？） Less than 1 day（1 天以内） 1-3 days（1-3 天） 4-7 days（4-7 天） More than 7 days（7 天以上）
5. What language do you usually use to obtain travel and cultural information?（您获取旅游与文化信息时常用的语言是？） English（英语） Chinese (with translation tools/assistance)（中文，需借助翻译工具 / 他人协助） My native language (non-English/Chinese, please specify: )（母语，非英 / 中文，可注明：）
If you have heard of or seen Lijiang Stone Paintings, please rate your understanding of the following aspects (1 = Know nothing, 5 = Know very well).（若您听说或见过漓江石画，请对以下方面的了解程度打分：1 = 完全不了解，5 = 非常了解） 6. Core materials (e.g., local stones from Lijiang River)（核心材料，如漓江本地石材） 7. Artistic themes (e.g., Guilin’s karst landscape, folk life)（艺术主题，如桂林喀斯特山水、民俗生活） 8. Production characteristics (e.g., handmade, using natural stone textures)（制作特点，如手工创作、利用石材天然纹理） 9. Where did you first come into contact with Lijiang Stone Paintings (if applicable)?（您首次接触漓江石画是在何处？如适用） Scenic spots (e.g., Lijiang cruise, Xiangbi Mountain scenic area)（景区，如漓江游船、象鼻山景区） Cultural venues (e.g., Guilin Museum, stone painting galleries)（文化场馆，如桂林博物馆、石画展馆） Souvenir shops (e.g., scenic area gift shops, downtown stores)（纪念品商店，如景区礼品店、市区商店） Online platforms (e.g., social media, travel blogs, official tourism websites)（线上平台，如社交媒体、旅游博客、旅游官网） Recommended by others (e.g., tour guides, friends, locals)（他人推荐，如导游、朋友、当地人） Have not contacted yet（尚未接触）
10. Which of the following channels have helped you learn about Lijiang Stone Paintings? (Multiple choices)（以下哪些渠道帮助您了解过漓江石画？可多选） International social media (e.g., TikTok, Facebook, Instagram)（国际社交媒体，如抖音国际版、脸书、照片墙） Traditional travel materials (e.g., printed brochures, guidebooks)（传统旅游材料，如纸质手册、导游书） International travel fairs (e.g., Berlin International Tourism Fair, London World Travel Market)（国际旅游展会，如柏林国际旅游展、伦敦世界旅游市场） Tourism influencers/bloggers (e.g., YouTube travel creators, Instagram cultural bloggers)（旅游博主 / 网红，如 YouTube 旅游创作者、Instagram 文化博主） On-site promotion (e.g., scenic area posters, artist demonstrations)（现场推广，如景区海报、艺术家现场创作展示） None (have not learned about it yet)（无，尚未了解）
How willing are you to learn about Lijiang Stone Paintings through the following channels? (1 = Very unwilling, 5 = Very willing)（您愿意通过以下哪些渠道了解漓江石画？1 = 非常不愿意，5 = 非常愿意） 11. Short videos (e.g., TikTok clips showing stone painting creation)（短视频，如展示石画制作过程的抖音国际版视频） 12. Virtual exhibitions (e.g., 3D online tours of stone painting collections)（虚拟展览，如石画藏品线上 3D 游览） 13. Hands-on workshops (e.g., making simple stone paintings with instructors)（体验工作坊，如在指导下制作简易石画） 14. Cross-cultural exchange activities (e.g., collaborations between Chinese and foreign artists)（跨文化交流活动，如中外艺术家合作创作） 15. How well can you understand the cultural connotations behind Lijiang Stone Paintings? (1 = Can’t understand at all, 5 = Can fully understand)（您能理解漓江石画背后的文化内涵吗？1 = 完全不能理解，5 = 完全能理解） 16. What difficulties have you encountered when trying to understand Lijiang Stone Paintings? (Multiple choices)（您在理解漓江石画时遇到过哪些困难？可多选） Language barrier (e.g., unclear translation of introductions, no multilingual explanations)（语言障碍，如介绍翻译模糊、无多语言解说） Cultural gap (e.g., not understanding the meaning of local folk customs in paintings)（文化差异，如不懂画中地方民俗的含义） Lack of context (e.g., no introduction to the history of stone paintings or Guilin’s culture)（缺乏背景信息，如无石画历史或桂林文化介绍） Overly "localized" expression (e.g., themes that are hard to relate to international audiences)（表达过于 “本土化”，如主题难以引发国际游客共鸣） No difficulties (easy to understand)（无困难，易于理解）
17. Which part of Lijiang Stone Paintings is most likely to arouse your interest?（漓江石画的哪部分最易引发您的兴趣？） The integration of natural materials and art (e.g., using stone textures to depict landscapes)（天然材料与艺术的结合，如利用石材纹理表现山水） The reflection of Guilin’s unique life (e.g., scenes of fishermen on the Lijiang River)（桂林独特生活的体现，如漓江渔民场景） The inheritance of traditional craftsmanship (e.g., handmade techniques passed down through generations)（传统工艺的传承，如代代相传的手工技法） None (no interest)（无，不感兴趣）
18. How willing are you to purchase Lijiang Stone Paintings as souvenirs? (1 = Very unwilling, 5 = Very willing)（您愿意购买漓江石画作为纪念品吗？1 = 非常不愿意，5 = 非常愿意） 19. How willing are you to recommend Lijiang Stone Paintings to your friends or family? (1 = Very unwilling, 5 = Very willing)（您愿意向朋友或家人推荐漓江石画吗？1 = 非常不愿意，5 = 非常愿意） 20. What kind of cultural content about Lijiang Stone Paintings do you want to know more about? (Multiple choices)（您还想了解漓江石画的哪些文化内容？可多选） The stories behind classic works (e.g., the inspiration for a painting of Xiangbi Mountain)（经典作品背后的故事，如某幅象鼻山画作的创作灵感） The life of stone painting inheritors (e.g., their experience in learning the craft)（石画传承人的故事，如学习工艺的经历） The connection between stone paintings and Guilin’s history (e.g., how stone paintings developed with the city)（石画与桂林历史的关联，如石画如何随城市发展演变） No additional content needed（无需额外了解）
21. From your perspective, what improvements should be made to promote Lijiang Stone Paintings to international tourists?（您认为向国际游客推广漓江石画，还需在哪些方面改进？）
22. 17. Are there any other transcultural communication methods you think are suitable for promoting Lijiang Stone Paintings?（您认为还有哪些转文化传播方式适合推广漓江石画？）
Thank you again for your precious time! If you would like to receive a summary of our research results (to be sent via email after the study is completed), please leave your emailaddress here: address here: ____________________________________再次感谢您的宝贵时间！若您希望在研究完成后获取成果摘要（将通过邮件发送），可在此留下邮箱地址：__________________________________________
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