Stage2 Questionnaire
Part A: Marketing & Brand Perception
1. How familiar are you with the Insta360 brand?
o ( ) I own an Insta360 product
o ( ) I know it well and have considered buying
o ( ) I've heard of it but don't know much
o ( ) I've never heard of it before
2. Which of the following marketing channels have you encountered Insta360 on? (Select all that apply)
o Little red book
o Online shopping platform
o Douyin/Short-form video platforms
o Recommendations from friends or family
o Tech news websites or blogs
o Other:
3. How appealing is Insta360's "Think Bold" brand spirit to you?
o ( ) Very appealing
o ( ) Somewhat appealing
o ( ) Neutral
o ( ) Not very appealing
o ( ) Not appealing at all
4. How much do collaborations with influencers (KOLs) in sports, travel, or tech affect your perception of Insta360?
o ( ) Significantly positive effect
o ( ) Somewhat positive effect
o ( ) No effect
o ( ) Negative effect
5. Which marketing message would most attract you?
o ( ) Unmatched creative possibilities (e.g., unique camera angles, 360 effects)
o ( ) Ultimate ease of use and AI-powered automation
o ( ) Superior image quality and professional-grade results
o ( ) Durability and reliability for adventure sports
6. How trustworthy do you find Insta360's brand compared to competitors like GoPro or DJI?
o ( ) Much more trustworthy
o ( ) Somewhat more trustworthy
o ( ) Equally trustworthy
o ( ) Less trustworthy
o ( ) I don't know these competitors
Part B: Customer Service & Support
7. How easy is it to find purchasing information (price, specs, where to buy) on Insta360's official channels?
o ( ) Very easy
o ( ) Easy
o ( ) Neutral
o ( ) Difficult
o ( ) Very difficult
8. If you contacted customer service, how would you rate their responsiveness?
o ( ) Very responsive and helpful
o ( ) Responsive but could be more helpful
o ( ) Average
o ( ) Slow to respond
o ( ) I have never contacted them
9. How clear and helpful are the tutorials and setup guides provided by Insta360?
o ( ) Very clear and helpful
o ( ) Somewhat clear
o ( ) Neutral
o ( ) Confusing or unhelpful
o ( ) I haven't used them
10. How satisfied are you with the warranty and after-sales service policy?
o ( ) Very satisfied
o ( ) Satisfied
o ( ) Neutral
o ( ) Dissatisfied
o ( ) Very dissatisfied
11. Which customer service improvement would be most valuable to you?
o ( ) 24/7 live chat support
o ( ) More in-depth video tutorials for beginners
o ( ) A more active and supportive user community forum
o ( ) Longer hardware warranty periods
Part C: Product Expectations & Purchase Decision
12. What is the MOST important factor when you consider buying an action camera?
o ( ) Video/Image Quality
o ( ) Ease of Use
o ( ) Price and Value
o ( ) Unique Features (e.g., 360, invisible selfie stick)
o ( ) Brand Reputation
o ( ) Durability and Waterproofing
13. How would you rate the learning curve for using a new Insta360 product?
o ( ) Very easy, intuitive
o ( ) Easy with some learning
o ( ) Moderate, requires time to learn
o ( ) Difficult, steep learning curve
o ( ) Very difficult, confusing
14. How well does Insta360's product range meet your creative needs?
o ( ) Perfectly meets my needs
o ( ) Mostly meets my needs
o ( ) Moderately meets my needs
o ( ) Poorly meets my needs
o ( ) Does not meet my needs at all
15. How likely are you to purchase an Insta360 product in the next 12 months?
o ( ) Very likely
o ( ) Likely
o ( ) Unsure
o ( ) Unlikely
o ( ) Very unlikely
16. How likely are you to recommend Insta360 to a friend or colleague?
o ( ) Very likely
o ( ) Likely
o ( ) Neutral
o ( ) Unlikely
o ( ) Very unlikely
17. What is your biggest concern before purchasing an Insta360 product?
o ( ) The product is too complex for me
o ( ) The price is too high
o ( ) Worried about durability or after-sales service
o ( ) Not sure if I have a use for its unique features
18. Which new feature would most encourage you to upgrade your current camera or make a purchase?
o ( ) Significantly improved battery life
o ( ) Even simpler and more intuitive editing software
o ( ) Higher resolution/slow-motion video capabilities
o ( ) More AI-powered automatic editing features
Part D: Open Feedback
19. What is the one thing you believe Insta360 could do better in its marketing or customer service to attract new customers like you?
20. What is your biggest wish or expectation for the next generation of Insta360 products?
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