Survey on College Students' Fast Breakfast Consumption Preferences
1. What is your gender?
Male
Female
2. Which academic year are you in?
Freshman
Sophomore
Junior
Senior
3. What is your monthly living allowance (in RMB)?
Below 1000
1001-1500
1501-2000
Above 2000
4. How often do you have fast breakfast (e.g., instant noodles, pre-packaged pastries, ready-to-eat porridge) per week?
Less than 1 time
2-3 times
4-5 times
6-7 times
5. What time do you usually have breakfast?
6:00-7:00
7:01-8:00
8:01-9:00
After 9:00
6. How much do you usually spend on a single fast breakfast?
Below 3 RMB
3-5 RMB
5-8 RMB
Above 8 RMB
7. Which type of fast breakfast do you prefer?
Instant cereal/oatmeal
Pre-packaged pastries (bread, cakes)
Ready-to-eat porridge/soup
Instant noodles/vermicelli
Others (please specify: )
8. What factors do you prioritize when choosing fast breakfast?
Taste
Nutritional value
Price
Convenience (preparation time)
Brand/reputation
9. Do you pay attention to the nutritional composition (e.g., calories, protein) of fast breakfast?
Always
Often
Occasionally
Never
10. Where do you usually buy fast breakfast?
Campus supermarket
Online (e.g., Taobao, Pinduoduo)
Off-campus convenience store
Others (please specify: )
11. How satisfied are you with the current fast breakfast options on campus?
Very dissatisfied
5
4
3
2
1
Very satisfied
12. Would you try a new fast breakfast product (e.g., low-sugar, high-protein) if it is launched?
Definitely no
5
4
3
2
1
Definitely yes
13. What improvements do you hope to see in fast breakfast products for college students?
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