大学生咖啡消费的社交动机、身份认同以及其对校园消费的影响

1. Are you a current student of CUHK(SZ)? / 您是香港中文大学（深圳）在读学生吗？
2. Academic Year / 年级
3. School / 学院
4. How often do you drink coffee? / 您饮用咖啡的频率是?
5. Where do you typically purchase/drink coffee? (Multiple choice) / 您通常在哪里购买/饮用咖啡?（可多选）
6. On average, how much do you spend per coffee purchase? / 您平均每次在咖啡上的花费大约是?
7. How has your coffee consumption changed since entering university? / 进入大学以来，您的咖啡消费习惯发生了怎样的变化?
8. Which factors prevent you from consuming coffee more frequently? (Multiple choice) / 哪些因素会阻碍您更频繁地消费咖啡?（可多选）
9.

  1. To what extent do you agree with the following statements regarding your reasons for drinking coffee? / 您在多大程度上同意以下关于饮用咖啡原因的陈述？
    (Please select one option for each row) / （请为每一行选择一个选项)

  • Strongly Agree / 很同意
  • Agree / 同意
  • Neutral / 一般
  • Disagree / 不同意
  • Strongly Disagree / 很不同意
To stay awake / 提神醒脑
To improve concentration for studying/work / 提高学习/工作专注力
It's a daily habit / 这已成为日常习惯
For personal enjoyment of the taste / 个人享受咖啡的风味
To relax and relieve stress / 为了放松和缓解压力
To socialize with others / 为了与他人社交
To experience a particular lifestyle / 为了体验某种生活方式
10. This section explores the connection between coffee choices and social identity. / 本部分旨在探究咖啡选择与社会身份之间的联系。
(Please select one option for each row) / （请为每一行选择一个选项)
  • Strongly Agree / 很同意
  • Agree / 同意
  • Neutral / 一般
  • Disagree / 不同意
  • Strongly Disagree / 很不同意
You care a lot about the brand of the coffee you drink. / 你很看重你所喝咖啡的品牌。
You are keen to try trendy and popular "internet-famous" coffee drinks. / 你喜欢尝试最近很火、很热门的网红咖啡口味。
You often talk with your friends about the coffee tastes you like. /你经常会和朋友们聊起各自喜欢喝的咖啡口味。
You sometimes form an initial impression of a person based on their choice of coffee brand or type. / 你有时会根据一个人选择的咖啡品牌或类型，来形成对他的初步印象。
You sometimes choose specific coffee brands or post about coffee on social media to shape how others perceive you. / 你有时会选择特定的咖啡品牌或在社交媒体上发布关于咖啡的内容，以此来塑造他人对你的看法。
11. When you try a new coffee brand or cafe, how likely are you to share it on social media? / 当您尝试一个新的咖啡品牌或咖啡馆时，您有多大可能会在社交媒体上分享?
12. What are the MAIN reasons for your increased coffee consumption at university? (Multiple choice) / 您在大学期间咖啡消费增加的主要原因是?（可多选）
13. This increase in consumption primarily involves: (Please choose one) / 消费的增加主要体现在:（请选择一项）
14.

This section aims to understand the social functions of coffee consumption and its connection to personal identity. / 本部分旨在了解咖啡消费的社交功能及其与个人身份的联系。

(Please select one option for each row) / （请为每一行选择一个选项）

  • Strongly Agree / 很同意
  • Agree / 同意
  • Neutral / 一般
  • Disagree / 不同意
  • Strongly Disagree / 很不同意
Talking about coffee is a good way to break the ice and connect with new people. / 聊咖啡是破冰和结识新朋友的好方法。
Coffee is an essential part of your social meetings (e.g., catching up with friends, group discussions, dates). / 咖啡是你社交聚会（如：朋友小聚、小组讨论、约会）中必不可少的一部分。
If a senior student or someone you admire recommends a coffee brand, you are more likely to try it. / 如果有学长学姐或你钦佩的人推荐某个咖啡品牌，你很可能会去尝试。
Your coffee choices are influenced by what your close friends usually drink. / 你亲密的朋友通常喝什么，会影响你的咖啡选择。
The coffee you drink helps you express your personal style and identity. / 你喝的咖啡帮助你表达你的个人风格和身份。
You choose coffee brands that align with the "aesthetic" or lifestyle you want to present (e.g., refined, minimalist, hard-working). / 你会选择与你想呈现的“人设”或生活方式（如：精致的、极简的、努力奋斗的）相契合的咖啡品牌。
15. In which of the following social situations are you MOST likely to drink coffee? (Please choose one) / 在以下哪种社交场合中，您最有可能消费咖啡?（请选择一项）
16. What is your PRIMARY social purpose for drinking coffee in such situations? (Multiple choice) 在此类社交场合中，您消费咖啡的主要社交目的是什么?（可多选）
17. Do you have any other thoughts, feelings, or suggestions regarding coffee consumption on campus? (Optional) / 对于在校园内消费咖啡，您还有任何其他的想法、感受或建议吗?（选填）
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