This survey aims to gather international perspectives on the Chinese animated film 'Ne Zha 2' and similar works. Your participation will provide valuable insights into cross-cultural media reception. All responses are anonymous and will be used for academic research.
1. Have you ever watched any Chinese animated films, such as 'Ne Zha' 2? Yes No
2. What is the first thing that comes to your mind when the film 'Ne Zha 2' is mentioned? Stunning visual effects and animation quality ๐จ The story and character of Ne Zha from Chinese mythology ๐ The success and popularity of the first film ๐ A symbol of the rise of Chinese animation ๐ Other (please specify)
3. What was the very first channel through which you learned about this movie? Social Media (e.g., TikTok, Twitter/X, Instagram, YouTube Shorts) ๐ฑ Video Platform (e.g., YouTube) ๐ฅ News Article or Online Review ๐ฐ Recommendation from Friends or Family ๐จโ๐ฉโ๐งโ๐ฆ Film Festival or Industry Event ๐ฌ Other (please specify)
4. Among your friends and in the reports or reviews you've seen, what do people most frequently discuss regarding Chinese animated films like the upcoming 'Ne Zha 2'? The visual effects โจ The story and narrative ๐ The Chinese cultural elements ๐ฏ The animation technology and quality ๐ป The voice acting and dubbing ๐ค Other (please specify)
5. What overall impression have these discussions left you with? Very positive and excited ๐ Somewhat interested ๐ Neutral / No strong impression ๐ Slightly doubtful or uninterested ๐ Very negative ๐
6. Do you perceive any differences in the focus between Chinese media and media from your country when reporting on such films? Yes, Chinese media focuses more on cultural heritage and domestic success, while media in my country focuses more on animation technique and novelty. Yes, Chinese media focuses more on the director and artistic vision, while media in my country focuses more on box office and entertainment value. No, I haven't noticed a significant difference. I haven't seen enough reports from one side to compare.
7. In your opinion, what kind of promotional methods are most effective in attracting you to watch a movie? Official trailers ๐ฌ Posters and key art ๐ผ๏ธ Short videos on social media (e.g., TikTok, Reels) ๐ฅ Articles or interviews with the cast/director ๐ฃ๏ธ Reviews from film critics ๐ Recommendations from friends or family ๐ฅ
8. How do you think 'Ne Zha 2' is performing in terms of these promotional methods? Excellent - The promotion is widespread and engaging. ๐ Good - I am aware of the film through its promotion. ๐ Fair - The promotion is adequate but not impressive. ๐ Poor - I have seen very little promotion. ๐ I have not seen any promotion for it. ๐ซ
9. Has anything particularly impressive caught your attention? Yes, please describe No
10. Yes, please describe:
11. On which websites or apps have you primarily encountered content about it? YouTube ๐ฅ TikTok ๐ต Weibo ๐ฆ Instagram ๐ธ Twitter / X ๐ฆ Film-specific sites (e.g., IMDb, Rotten Tomatoes) ๐
News Websites ๐ฐ
12. What type of content have you seen most often? Official videos (trailers, featurettes) ๐ฌ Fan-made content (edits, discussions, art) โจ Critic reviews or analysis ๐ News articles about its release or box office ๐ฐ
13. After watching the film or its promotional materials, how did you find the process of understanding the Chinese culture presented within it, such as the mythology or values? Very easy and intuitive. ๐ Somewhat easy, with minor confusions. ๐ค Neutral. ๐ Somewhat difficult, required additional research. ๐ Very difficult, the cultural gap was significant. ๐ซ Not applicable (I have not seen any materials).
14. Do you think the film succeeded in facilitating this understanding? Yes, very effectively. ๐ Somewhat. ๐ Not really. ๐ No, it failed. ๐ Not sure. ๐คท
15. Based on your observations, what is the general attitude of your friends or family towards Chinese animated films? Generally interested and curious ๐ Neutral / Unaware of them ๐ Sceptical but open to trying ๐ค Feel a sense of distance or find them 'not for them' ๐ซ
16. Which demographic groups in your country do you think would find a film like 'Ne Zha 2' most appealing? Animation fans ๐ฌ Young adults (18-25) ๐ง Families with children ๐จโ๐ฉโ๐งโ๐ฆ Fans of fantasy/mythology genres ๐ People interested in Eastern culture ๐ฏ Cinephiles / Film students ๐
17. In your view, what is the primary reason for 'Ne Zha''s international recognition? A relatable story and universal themes โค๏ธ Advanced animation technology and visual spectacle โจ Fresh and novel thematic material for international audiences ๐ Strong marketing and positive word-of-mouth ๐ฃ๏ธ The growing global influence of Chinese culture ๐
18. What do you believe is the biggest challenge for such a film to gain more popularity in your country? Cultural differences and context ๐ Translation, dubbing, or subtitle quality ๐ฃ๏ธ Insufficient promotion and marketing ๐ฃ Competition with major Hollywood animations ๐ฅ Preconceived notions about foreign-language animation ๐ค
19. From your perspective, what can Chinese animated films and media do to better attract an international audience? Improve dubbing and subtitle quality for global markets. ๐ฃ๏ธ Collaborate with international streaming platforms (e.g., Netflix). ๐ค Focus on universal storytelling that transcends culture. โค๏ธ Leverage social media influencers and viral marketing. ๐ฑ Showcase behind-the-scenes content highlighting the animation prowess. ๐ Other (please specify)
20. (Optional) Demographic Information:
Country of Residence: ๐ Age Group: ๐