尊敬的受访者:您好!为优化泡泡玛特西亚斯校园店的产品与服务,我们特开展本次调研。问卷采用匿名形式,数据仅用于学术研究,预计占用您3分钟时间。感谢您的支持与配合!||Dear respondents: Hello! To optimize the products and services of Pop Mart SIAS Campus Store, we are conducting this survey. The questionnaire is anonymous, and the data is only for academic research. It will take about 3 minutes to complete. Thank you for your support and cooperation!
一、基础信息(Basic Information) 1. 您的性别?(Your gender?) 男 / Male 女 / Female
2. 您的身份?(Your identity?) 西亚斯在校学生 / SIAS current student 校外访客 / Off-campus visitor 其他 / Other
二、消费行为(Consumption Behavior) 3. 您每月在潮玩上的预算是?(What is your monthly budget for trendy toys?) < 50元 / < ¥50 50-100元 / ¥50-100 100-200元 / ¥100-200 > 200元 / > ¥200
4. 您多久光顾一次泡泡玛特西亚斯店?(How often do you visit the Pop Mart SIAS store?) 每周至少1次 / At least once a week 每2-4周1次 / Once every 2-4 weeks 每月1次 / Once a month 很少或从未 / Rarely or never
5. 吸引您光顾门店的因素有哪些?(可多选)(What factors attract you to visit the store? [Multiple choice]) 离校园近 / Proximity to campus 新品上市 / New product launches 门店装修 / Store decoration 朋友推荐 / Recommendation from friends 校园专属活动 / Campus-exclusive activities
6. 您通常通过哪些渠道了解门店新品或活动?(可多选)(How do you usually learn about the store’s new products or activities? [Multiple choice]) 小红书 / Xiaohongshu 抖音 / Douyin 微信朋友圈 / WeChat Moments 校园海报 / Campus posters 朋友分享 / Friends’ sharing 门店官方通知 / Store official announcements
三、产品与价格(Products & Price) 7. 您认为泡泡玛特盲盒(59-69元)的价格是否可接受?(Do you think the price of Pop Mart blind boxes (¥59-69) is acceptable?) 非常同意 / Strongly agree 同意 / Agree 中立 / Neutral 不同意 / Disagree 非常不同意 / Strongly disagree
8. 您希望西亚斯店推出哪种类型的产品?(可多选)(What type of products do you want the SIAS store to launch? [Multiple choice]) 校园限定盲盒 / Campus-limited blind boxes IP联名文具 / IP co-branded stationery 折扣套餐 / Discounted bundle sets IP主题日用品(如手机壳、钥匙扣) / IP-themed daily necessities (e.g., phone cases, keychains) 小型收藏手办 / Collectible figurines of small sizes
9. 您愿意为一款校园限定盲盒支付的价格是?(How much are you willing to pay for a campus-limited blind box?) < 50元 / < ¥50 50-69元 / ¥50-69 70-99元 / ¥70-99 > 100元 / > ¥100
四、服务与活动(Services & Activities) 10. 您对西亚斯店当前的产品种类满意度如何?(Are you satisfied with the current product variety of the SIAS store?) 非常满意 / Very satisfied 满意 / Satisfied 中立 / Neutral 不满意 / Dissatisfied 非常不满意 / Very dissatisfied
11. 您对门店的营业时间有何看法?(What is your opinion on the store’s opening hours?) 太早 / Too early 刚好 / Just right 太晚 / Too late 周末需延长 / Need to extend on weekends 考试季需延长 / Need to extend during exam periods
12. 您是否愿意参与门店举办的线下互动活动(如盲盒开箱派对、IP主题工坊)?(Would you participate in offline interactive activities hosted by the store (e.g., blind box unboxing parties, IP theme workshops)?) 一定会 / Definitely 可能会 / Probably 不确定 / Not sure 可能不会 / Probably not 一定不会 / Definitely not
五、开放建议(Open Suggestions) 13. 您对泡泡玛特西亚斯店还有其他建议吗?(What other suggestions do you have for the Pop Mart SIAS store?)