泡泡玛特校园店消费体验与需求调研
1. What is your grade? (你的年级是？)
A. Freshman (大一)
B. Sophomore (大二)
C. Junior (大三)
D. Senior (大四)
E. Postgraduate (研究生)
2. How much do you usually spend on Pop Mart products each time? (你每次购买泡泡玛特产品的消费金额大概是？)
A. Less than 50 yuan (50元以下)
B. 50 - 100 yuan (50-100元)
C. 101 - 200 yuan (101-200元)
D. More than 200 yuan (200元以上)
3. Which campus store location is more convenient for you to visit? (你觉得哪个位置的校园店更方便前往？)
A. Near the teaching buildings (教学楼附近)
B. Around the dormitory area (宿舍区周边)
C. Near the campus canteen (校园食堂附近)
D. At the campus commercial center (校园商业中心)
4. What time period do you prefer to visit the campus store? (你更倾向于在哪个时间段光顾校园店？)
A. Morning (上午)
B. Noon (中午)
C. Afternoon (下午)
D. Evening (晚上)
E. Weekends (周末)
5. What factors affect your decision to visit the campus store most? (哪些因素最影响你是否光顾校园店的决定？)
A. Store location (店铺位置)
B. Product variety in store (店内产品种类)
C. In-store promotion activities (店内促销活动)
D. Store opening hours (店铺营业时间)
6. Which of the following campus-exclusive activities would attract you to purchase? (以下哪些校园专属活动会吸引你购买？)
A. Student discount (学生专属折扣)
B. Campus limited blind boxes (校园限定盲盒)
C. Group buying offers (拼团优惠)
D. Free small gifts with purchase (消费满额赠小礼品)
7. How do you prefer to receive information about campus store activities? (你更偏好通过哪种方式获取校园店活动信息？)
A. Campus WeChat group (校园微信群)
B. Official campus account (校园官方公众号)
C. Posters in campus (校园内海报)
D. Recommendations from classmates (同学推荐)
E. Short videos on social platforms (社交平台短视频)
8. What do you think is the biggest advantage of the campus store compared to online channels? (你认为校园店相比线上渠道最大的优势是什么？)
A. Can touch and check products in person (可亲自触摸查看产品)
B. No need to wait for delivery (无需等待物流)
C. In-store exclusive products/activities (店内专属产品/活动)
D. More intuitive shopping experience (购物体验更直观)
9. What problems have you encountered when shopping in the campus store? (你在校园店购物时遇到过哪些问题？)
A. Insufficient product stock (产品库存不足)
B. Unfriendly store staff (店员服务态度不佳)
C. Messy store layout (店铺布局杂乱)
D. Outdated product styles (产品款式过时)
E. No obvious promotion information (无明显促销信息提示)
10. Which product categories do you hope the campus store can increase? (你希望校园店增加哪些产品品类？)
A. Mini blind boxes (迷你盲盒)
B. Campus-themed peripherals (校园主题周边)
C. Practical daily necessities (实用生活用品)
D. DIY doll accessories (DIY玩偶配件)
11. How do you feel about the store layout and display of the campus store? (你对校园店的店面布局和产品陈列感觉如何？)
A. Very satisfied, easy to find products (非常满意，找货方便)
B. Satisfied, basically meets needs (满意，基本满足需求)
C. Dissatisfied, not easy to navigate (不满意，不方便查找)
D. Very dissatisfied, messy and disorganized (非常不满意，杂乱无章)
12. Would you recommend Pop Mart campus store to your classmates? (你会向同学推荐泡泡玛特校园店吗？)
A. Definitely yes (肯定会)
B. Maybe (可能会)
C. Probably not (可能不会)
D. Definitely not (肯定不会)
13. Do you have any other suggestions or expectations for Pop Mart campus store? (你对泡泡玛特校园店还有其他建议或期望吗？)
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