This is a survey to find out the impact of social media influencers on product purchase rate. There is a total of 16 questions and it should take around 2-3 minutes to complete. Your participation is greatly appreciated! 这是一项旨在了解社交媒体影响者对产品购买率影响的调查。调查共有16个问题,大约需要2-3分钟完成。非常感谢您的参与!
1. Do you follow any social media influencers?你有没有关注任何社交媒体网红?
Yes 有 No 没有
2. Which of these social media do you use often? 你经常使用以下哪些社交媒体平台? Tiktok 抖音 Youtube X/twitter 推特 Rednote 小红书 Instagram Weibo 微博 Others 其他
3. I trust recommendations made by influencers.我相信网红推荐的产品。
(Rate 1-5,选 1-5)
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
4. Influencers often introduce me to new products.网红经常让我发现新的产品。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
5. Influencers affect my interest in a product.网红会影响我对产品的兴趣。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
6. I feel that influencers I follow are trustworthy and sincere.我觉得我关注的网红很可信、很真诚。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
7. I feel connected to the influencers I follow.我觉得与我关注的网红有一定的情感联系。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
8. I have purchased a product because an influencer recommended it.我曾因为网红推荐而购买过产品。
Yes 是 No 否
9. How often do influencers influence your purchase decisions?网红对你的购买决定影响有多大?
1 Not at all 完全没有 2 3 Some influence 有一点 4 5 Very strong influence 影响很大
10. I am willing to try new products recommended by influencers.我愿意尝试网红推荐的新产品。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
11. How likely are you to buy a product after seeing an influencer use it?看到网红使用某产品后,你有多大可能会购买?
1 Very unlikely 非常不可能 2 3 Neutral 一般 4 5 Very likely 非常可能
12. Products recommended by influencers seem more trustworthy to me.网红推荐的产品让我觉得更可信。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
13. I believe influencers help me make better purchase decisions.我认为网红能帮助我做更好的购买决定。
1 Strongly disagree 非常不同意 2 3 Neutral 一般 4 5 Strongly agree 非常同意
14. What is your age? 您几岁? 18–24 25–34 35–44 45+
15. Your gender? 您的性别? Male 男 Female 女 Prefer not to say 不愿回答
16. Your monthly income?您的月收入(人民币) < ¥3,000 ¥3,000–¥7,000 ¥7,001–¥12,000 > ¥12,000 Prefer not to say 不愿回答