International Students' Cultural Preferences and Demand for Cultural IP Derivatives

1. 1. Your Nationality: ______
2. Your Gender:
3. Your Age Group:
4. Your Duration of Study in China:
5. Your Field of Study:
6. How well do you understand the cultural exchange content related to the Belt and Road Initiative?
7. Through which channels do you learn about Chinese culture (Multiple choices allowed):
8. Which types of Chinese culture are you most interested in (Multiple choices allowed):
9. What cultural content of your home country do you think is worthy of being promoted to the international community (Multiple choices allowed; supplements are welcome, and specific names are recommended):
10. Are you interested in the cultures of other countries along the Belt and Road?
11. If you are interested in the cultures of these countries, which aspects attract you most (Multiple choices allowed):
12. What do you think are the main problems in the current process of Chinese culture going global (Multiple choices allowed):
13. What core connotations of Chinese culture do you think are most worthy of dissemination (Multiple choices allowed):
14. In the process of cultural communication, which focus should the presentation of cultural stories prioritize :
15. Are you willing to take the initiative to spread Chinese culture or the cultures of other countries along the Belt and Road to others :
16. Which styles of cultural IP images do you prefer (Multiple choices allowed):
17. Which elements do you pay more attention to in the design of cultural IP images (Multiple choices allowed):
18. What is your acceptance of the form of "designing IP images that integrate Chinese cultural elements and those of countries along the Belt and Road":
19. If integrated cultural IP images are designed, what way of element integration do you prefer :
20. What core characteristics do you think a cultural IP image should have (Multiple choices allowed):
21. What gender tendency do you prefer for cultural IP images:
22. Have you ever purchased cultural derivative products:
23. What are your main purposes for purchasing cultural derivative products (Multiple choices allowed):
24. Which types of cultural derivative products do you prefer (Multiple choices allowed):
25. What is your willingness to buy blind boxes integrating cultural elements:
26. What are the main factors affecting your purchase of cultural blind boxes (Multiple choices allowed):
27. What price range can you accept for a single cultural blind box:
28. What price range can you accept for the combined product of "IP image + pendant/buckle":
29. If a "series of cultural IP derivative product sets" (including blind boxes, pendants and supporting story booklets, for example) are launched, what price can you accept for the set:
30. Through which channels do you prefer to purchase such cultural derivative products (Multiple choices allowed):
31. Are you willing to pay a premium for "limited editions/hidden editions" of cultural derivative products:
32. What do you pay more attention to for small derivative products such as pendants and buckles (Multiple choices allowed):
33. What forms of cultural communication would you like to be attached to cultural derivative products (Multiple choices allowed):
34. 34. What specific suggestions do you have for "creating IPs and their derivative products that integrate cultural elements of countries along the Belt and Road": ______
35. 35. Apart from the above - mentioned contents, if you have other ideas about cultural communication or related products, please add them here: ______
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