Hello!We are developing a new hair-care brand and would like to understand your needs better.This survey will take about3-5minutes to complete.Your responses are anonymous and will be used solely for research purpose.Thank you for your time!
1. Your gender: Male Female Prefer not to say
2. Your age group: below 18 18-35 36-55 56+
3. Which hair concerns do you prioritize addressing? （Multiple choice) Dryness/hair frizz Oiliness/greasy scalp Hair loss/thinning Dandruff Color protection Shine/softness
4. What form of hair-care products do you use most often? Shampoo & conditioner (set) Hair masks Leave-in conditioners Hair serums/oils Dry shampoo
5. How important are the following product features to you? Scent Price Natural/organic ingredients Efficacy
6. Where do you usually purchase hair-care products? Supermarkets/convenience stores Beauty stores (e.g., Sephora) Online platforms (e.g., Amazon, brand websites) Pharmacies
7. What is your average budget for a single hair-care product (e.g., a bottle of shampoo)? Under 30yuan 30-50yuan 50-100yuan Over 100yuan
8. How often do you try new hair-care brands? Never (stick to 1–2 brands) Occasionally (1–2 times/year) Frequently (3–5 times/year) Very often (6+ times/year)
9. What factors most influence your decision to try a new hair-care brand? Recommendations from friends/family Social media/influencer reviews Discounts/promotions Product ingredient claims
10. What are the reasons encourage you to try a new hair-care brand？
Thank you for your participation!Your opinions are very important to us.