1. 你的年龄段:What is your age group?
18~24 25~30 31~35 36以上
2. 你通常一周多久做饭一次?How often do you cook meals during a typical week?
每天做饭(Every day) 每周3-4天 (3–4 days per week) 每周1-2天 (1–2 days per week) 很少或从不做饭 (Rarely or never)
3. 当你不在家做饭的时候,你通常怎么吃饭?When you don’t cook, how do you usually get your meals?
外卖平台 (Food delivery) 餐厅打包 (Takeout from restaurants) 预制便当 (Meal kits or pre-prepared boxes) 便利店快餐 (Convenience store meals) 其他(Other)
4. 你对于现在午餐选择满意度如何?How satisfied are you with your current weekday lunch options?
5. 你对于现在晚餐满意度如何?How satisfied are you with your current weekday dinner options?
6. 在工作日坚持健康饮食来减脂时,您主要面临哪些挑战?What are your main challenges when it comes to eating healthy during weekdays?
没时间做饭 (Lack of time to cook) 很难控制卡路里 (Hard to control calories) 中式口味选择有限 (Limited healthy Chinese-style options) 现有餐品太贵 (Expensive meal choices) 菜单选择有限 (Food lacks variety) 其他 (Other)
7. 在减肥期间,您更倾向于在哪一餐选择订购?Which meal time would you be more interested in ordering for when you lose weight?
只订午餐 (Lunch only) 只订晚餐 (Dinner only) 午餐和晚餐 (Both lunch and dinner) 取决于我的时间 (Depends on my schedule)
在选择减脂晚餐时,以下因素对您来说有多重要?When choosing a dinner meal, how important are the following factors?
8. 中式菜品口味 (Chinese taste/ flavor) 9. 卡路里控制 (Calorie or nutrition control) 10. 做饭时间 (Cooking time) 11. 点餐的便利程度 (Convenience of ordering) 12. 价格 (Price) 13. 您是否尝试过快手菜类产品(即食材按份量分装、需自行烹饪的套餐)Have you ever tried a meal kit (pre-portioned ingredients for cooking)?
从来没有 (Never) 尝试过一次或两次 (Tried once or twice) 几个月偶尔尝试一次 (Occasionally, once every few months) 经常购买 (Regularly, weekly or monthly)
14. 你有多大可能会考虑购买“中式风味、控制热量”的快手菜订阅服务?How appealing would a calorie-controlled Chinese-style meal kit be to you?
15. 以下哪些因素最能激励您尝试这类快手菜服务?Which of the following would motivate you most to try such a service?
热量控制方便(Easy calorie control) 地道中式口味(Authentic Chinese flavors) 烹饪时间短(少于20分钟)(Short cooking time<20 minutes) 菜单丰富、选择多样(Menu variety) 视觉上有食欲(Visually appetizing) 价格合理 (Reasonable price)
16. 你的职业?what is your occupation type
上班族(Office professional) 自由职业者(Freelancer) 学生(Student) 全职家庭主妇/主夫(Homemaker) 其他 (Other)
17. 每月的平均收入?Average monthly income (RMB)
<¥5,000 ¥5,000–9,999 ¥10,000–14,999 ¥15,000–19,999 ¥20,000+